Digital Marketing Manager

About 6sense

6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue.

Our people are the heart and soul of 6sense. We serve with passion and purpose, living by our Being 6sense values of Accountability, Growth Mindset, Integrity, Fun and One Team. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career.

The Role: Digital Marketing Manager

6sense is looking for a Digital Marketing Manager with a passion for digital strategy, conversion optimization, analytics, and driving pipeline. This is a key role at 6sense, supporting our entire marketing organization. This position will manage our website, create landing pages, test to optimize conversions and performance, create personalized website experiences, and report on outcomes with GA4 and similar tools.

Key Responsibilities

• Partner with marketing team members to guide them in best practices and possibilities for custom landing pages supporting events and campaigns.
• Day-to-day management of the WordPress website.
• Create custom high-performing pages, including testing various copy and layouts.
• Manage website personalization tools.
• Manage AI agents with a goal of maximizing conversions.
• Report on website performance.
• Continually test to drive higher performance across the website.
• Work closely with the content team on AEO/SEO initiatives, including technical and content updates across the site.

Required Qualifications

• 5-7 years of experience.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Strong interest in CRO and ability to self-identify and execute tests.
• Understanding of ABM technologies and how to execute.
• Experience with WordPress and website management, including building pages, working closely with web designers, reporting, and analytics.
• Knowledge of SEO/AEO technical best practices.
• Experience with Google Analytics 4 and Tag Manager.
• Experience with Qualified or similar conversational AI platforms.
• Experience with Trendemon, Mutiny, or other website personalization tools.

Desired Skills

• Experience with Salesforce or other CRM.
• Experience with an attribution platform.
• Experience with LinkedIn Advertising.
• Experience with Google Ads.

Compensation and Benefits

This position offers a base salary range of $107,096.25 - $157,074.50. Actual salaries may vary based on factors like work location and experience. The base salary is one component of 6sense’s total compensation, which may also include a bonus program or commission plan, and stock options. 6sense provides generous health insurance, life and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO). Full-time employees also benefit from paid parental leave.

Our Culture & Benefits

6sense fosters a growth mindset culture evident from onboarding through continuous learning and development initiatives, including LinkedIn Learning. Employee well-being is prioritized with quarterly wellness education sessions, wellness days, and ERG-hosted events that celebrate all 6sense employees and their diverse backgrounds. We ensure you have the necessary equipment and support to work and connect with teams, whether at home or in one of our offices.

Equal Opportunity Employer

6sense is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants receive consideration without regard to various protected characteristics. If reasonable accommodation is required for the application or selection process, inquiries can be directed to jobs@6sense.com.

Key skills/competency

• Digital Marketing Strategy
• Conversion Rate Optimization (CRO)
• Website Management (WordPress)
• Google Analytics 4 (GA4)
• Search Engine Optimization (SEO)
• Account-Based Marketing (ABM)
• Website Personalization
• Landing Page Optimization
• Conversational AI Platforms
• Data Analysis & Reporting