Associate Creative Director - Content

Associate Creative Director - Content at 2X

The Associate Creative Director - Content will drive content and design strategy for a range of clients, requiring expertise in content creation, branding, and UI/UX design. You will work closely with clients and a multidisciplinary team to produce impactful marketing campaigns. Experience in B2B marketing is preferred.

Key Responsibilities:

• Strategic Assessment: Independently assess client’s B2B marketing maturity, define marketing goals and objectives, and clarify project scopes with client stakeholders.
• Client Engagement: Establish and align procedures and timelines for content operations and KPIs with clients. Build and stabilize content production processes and workflows.
• Content Audits: Perform content audits, map content to buyer stages, and formulate new content plans to meet client objectives.
• Cross-Functional Collaboration: Engage with design and UI/UX teams to integrate branding and UI/UX recommendations.
• Priority Coordination: Coordinate priorities with client stakeholders, identifying dependencies or risks proactively.
• Performance Analysis: Analyze performance data, collaborating with campaign strategists and data analysts to optimize marketing campaigns.
• Best Practices: Champion 2X best practices for content and design with client stakeholders.

Requirements:

• 10+ years of professional writing and content creation.
• 3+ years managing and refining content or creative strategy.
• Experience in business content marketing and demand generation.
• Project management or coordination experience with design and UI/UX teams is a plus.
• Bachelor’s degree or diploma in advertising, marketing, business, journalism, OR relevant experience.
• Concise and engaging writing and editing skills.
• Impeccable spelling and grammar.
• Experience and familiarity with online marketing, content marketing, and demand generation best practices.
• Strategic and creative thinking about content.
• Familiarity with business and technology sectors.
• Excellent research and organizational capabilities.
• Ability to learn quickly and adapt to changing needs.
• Ability to onboard and train new writers effectively.
• Strong quality control and feedback skills to maintain writing standards.
• Amenable to a hybrid setup requiring onsite work twice a week.
• Flexible with both APAC and US shifts.

KPIs:

• Get, want, and have the capacity to fulfill the requirements of the content marketing specialization.
• Fulfillment of Key Performance Indicators related to quality, turnaround time, workflow adherence, productivity benchmarks, and client marketing goals.

Core Functions:

• Content Architect: Conduct a thorough content audit to assess current materials and identify areas for improvement, providing recommendations aligned with client’s marketing/business goals. Develop a detailed roadmap and end-to-end content production plan encompassing both content creation and design to ensure seamless implementation.
• Collaboration: Work with cross-functional teams (Governance, Design, Campaigns, Data, UI/UX, Video, Web, SEO) to ensure cohesive and effective content delivery and meet marketing goals.
• Client Interaction: Act as a strategic partner to the main stakeholder by taking on a proactive consultative role, achieving client-specific KPIs and meeting or exceeding client expectations.
• Onboarding: Ensure that the onboarding of writers adheres to 2X best practices and standards, ensuring proper utilization of writers and mitigating scope creep.
• Quality Assurance: Oversee quality assurance of client content operations to ensure compliance with best practices and high-quality output, ensuring quality and consistency in content output.
• Thought Leadership: Stay up to date with industry trends and emerging technologies and develop workshops to help junior writers leverage these trends.
• Internal Projects/Cover: Be open to participating in internal projects and/or serve as back-up/cover resource for key clients when needed.

Education:

Bachelor’s degree preferably in Advertising, Humanities, Journalism, Mass Communications, Marketing, PR, Business Administration, and other related courses.

Portfolio Requirements:

• Long-form content samples (blogs, publications, whitepapers, case studies).
• Short-form content samples (email copy, social media copy).
• Other content samples (editorial calendars, publishing calendars, video scripts, marketing presentations, content strategy presentations).

Why join us?

• Competitive package.
• IT equipment will be provided upon hire.
• Mental Health Leave.
• Single Parent Leave.
• HMO with Dental Coverage.
• Paid Bereavement/Family Leave.
• Life Insurance.
• Maternity & Paternity Leave.

Key skills/competency:

• Content Strategy
• B2B Marketing
• Demand Generation
• UI/UX Design Integration
• Branding
• Project Management
• Content Auditing
• Performance Analysis
• Creative Direction
• Client Engagement