Director, CRM Engineering

@ 2U

About 2U and edX

At 2U, we are all in on purpose. Our mission is to eliminate the back row in education by delivering world-class digital education at scale. As the parent company of edX, we power over 4,000 online higher education offerings in partnership with more than 230 colleges, universities, and corporate partners.

What We’re Looking For

We seek a thoughtful, collaborative, and results-driven engineering leader to direct the strategy, development, and operational excellence of our enterprise CRM platforms, primarily focusing on our Salesforce ecosystem.

• Lead CRM strategy across marketing, sales, and student success.
• Provide architectural oversight and hands-on technical guidance.
• Manage and mentor a high-performing, globally distributed team.
• Drive platform delivery, integration, and operational excellence.
• Collaborate cross-functionally to translate business priorities into scalable technical solutions.

Responsibilities

Strategic & Technical Leadership: Own and evolve the enterprise CRM strategy (Salesforce) while balancing long-term vision with short-term decisions.

Team & People Management: Lead, mentor, and grow a team of 12–20 engineers, fostering a culture of TDD, pair programming, and agile retrospectives.

Platform Delivery & Operational Excellence: Oversee CRM initiatives, ensure robust CI/CD pipelines, SLAs, and performance standards.

Cross-Functional Partnership: Collaborate with Product, Marketing, Enrollment, and Data teams to align roadmaps and delivery goals.

Innovation, AI Enablement & CRM Transformation: Integrate AI/ML capabilities, run POCs, and evaluate platform improvements, including innovations such as AgentForce and Einstein GPT.

Governance & Vendor Management: Manage vendor relationships and ensure compliance with security, data privacy, and IT governance standards.

Qualifications and Experience

• Minimum 12+ years in IT with 5+ years in leadership and 3+ years in a delivery lead role.
• Proven experience with complex Salesforce deployments and vendor management.
• Salesforce Architect Certifications and experience with key event-driven tools such as Kafka and Amazon Lambda.
• Proficiency in change management tools like Git and Copado.
• Familiarity with edTech or publishing domains and modern programming languages including Python, Java, and JavaScript.
• Experience with infrastructure tools like Docker, Kubernetes, Terraform, AWS, and GCP.

Benefits & Culture

Enjoy comprehensive benefits including medical, dental, vision, 401(k) match, unlimited PTO, and more. Our culture prizes diversity, inclusion, and an engaging work environment. While this role is open to remote candidates across the U.S., priority is given to those near the Washington-Baltimore metropolitan area, with availability to come into our Arlington, VA headquarters two days per week.

Key skills/competency

Director, CRM Engineering, Salesforce, Leadership, Agile, CI/CD, AI, Vendor Management, TDD, CRM Strategy