Digital Marketing and Social Media Specialist

Digital Marketing and Social Media Specialist

An exciting opportunity exists to work closely with a dynamic, fast-growing Australian business across multiple brands, including Harrington Road, personal brands, and a boutique accommodation business. This role sits at the intersection of digital marketing, content execution, and operational systems. You will work directly with the founders to execute content, manage digital presence, and help build more efficient, system-driven ways of operating across the business. This is not a traditional VA role. We are looking for someone who can execute, think in systems, and continuously improve how things are done.

Responsibilities

Reporting to the Directors, you will be a self-starting, highly organised professional with experience working in a virtual environment. You will have strong social media and design capability, a passion for digital marketing, and a high attention to detail, with a clear understanding of quality and consistency.

Primary Focus Areas

Social Media & Content Execution

Strategy & Planning

• Support development and implementation of social media strategy
• Define and track key social media KPIs
• Stay up to date with social media trends, tools, and best practices

Content Creation

• Create, develop, and deliver content across multiple platforms
• Repurpose long-form content into short-form content
• Assist in developing consistent, on-brand visual content (Canva or similar)
• Coordinate or complete basic video and reel editing

Execution & Management

• Manage and schedule content across LinkedIn, Instagram, TikTok, and other platforms
• Manage content calendars across multiple brands
• Monitor engagement, comments, and key interactions
• Support ongoing growth and optimisation of social media presence

Systems, AI & Workflow Optimisation (Core to the Role)

This is a key differentiator of the role and a core focus area.

Systems & Process

• Build and document systems, workflows, and SOPs using AI tools
• Identify inefficiencies and improve processes
• Implement tools, automation, and AI to streamline operations
• Improve how content and operations are managed over time

AI & Automation

• Use AI tools (beyond ChatGPT) to improve speed and quality of work
• Identify repetitive tasks and opportunities for automation
• Contribute to building scalable, system-driven ways of working

Supporting Responsibilities

CRM & Communication Support

• Manage and update CRM (GoHighLevel)
• Maintain databases and contact records
• Assist with email communications and follow-ups
• Support newsletter creation and coordination

General Administration

• Calendar and inbox support
• Appointment scheduling
• File management and organisation (OneDrive)
• General administrative support as required

Requirements

• Minimum of 3 years of relevant experience
• Degree qualified (preferred)
• Excellent communication skills (written and verbal)
• Experience across: Microsoft Office (Outlook, Word, Excel, PowerPoint), OneDrive, Canva
• Strong social media and content experience across platforms
• Proactive, organised, and process-oriented
• Strong time and task management skills
• High attention to detail

Work Environment & Expectations

While this is a work-from-home position, it is important to note that this is a full-time role—not a freelance or flexible-hour arrangement. You will be expected to work a fixed shift and maintain a high level of professionalism and accountability, just as you would in an office environment. This role requires discipline and commitment to set working hours (strict shift times, not flexible), use of time tracking software during work hours, active participation in team and client calls with your camera ON, consistent availability and responsiveness throughout your shift, and treating this as a long-term, full-time job—not a side gig or freelance task. Payroll is processed bi-monthly. We’re looking for someone who values structure, is dependable, and thrives in a role that provides consistency and clarity. If you’re seeking stability and a team that appreciates reliability, we’d love to hear from you.

Benefits

• Monthly Salary: PHP 35,000
• Salary will be paid on a bi-monthly basis on the 15th and 30th or 31st of each month
• Extra pay for overtime and Philippines public holidays
• 6 months probation, followed by 10 days annual leave credits
• 5 days of sick leave
• HMO offered after 6-month probation
• 13th Month Pay after 30 days
• Annual Salary Review
• Laptop provided after 30 days
• Permanent work-from-home role. You will have to use your own internet.

SHIFT TIMES:

7AM to 4PM Philippine time, Monday to Friday

Key skills/competency

• Digital Marketing
• Social Media Strategy
• Content Creation
• Content Management
• Systems Thinking
• Process Improvement
• AI Tools
• CRM Management
• Virtual Collaboration
• Content Scheduling