Sr Manager Customer Lifecycle and Engagement
24 Seven Talent · Beverly Hills, CA
- On site
- Full-time
- $130,000 / year
- Beverly Hills, CA
Job highlights
- Lead customer retention and lifetime value initiatives.
- Manage lifecycle strategy via email, SMS, and loyalty.
- Drive revenue through optimization and testing.
- Partner with cross-functional teams for engagement.
- Utilize data to improve customer experience.
About the role
Senior Manager, Customer Lifecycle & Experience
Fast growing Beauty brand is seeking a Senior Manager, Customer Lifecycle & Experience to join their team!
About The Role
The Senior Manager, Customer Lifecycle & Experience will lead retention, repeat purchase, and customer lifetime value initiatives across the post-acquisition customer journey. This role oversees lifecycle strategy across email, SMS, loyalty, subscription, and customer service, with a focus on driving measurable revenue and retention impact.
This person will partner closely with Growth, Analytics, Finance, and Brand to improve customer engagement, optimize lifecycle performance, and support long-term customer value. Ideal candidates are hands-on, data-driven, and comfortable operating in a fast-paced, high-growth environment.
Key Responsibilities
- Manage customer lifecycle strategy across email, SMS, loyalty, subscription, and service touchpoints
- Drive retention, repeat rate, and customer lifetime value through testing and optimization
- Improve subscription performance, including churn reduction and retention offers
- Support loyalty strategy with a focus on engagement, participation, and ROI
- Partner with customer service to enhance the experience and align support with retention goals
- Track lifecycle KPIs and translate performance insights into action
- Align lifecycle initiatives with launches, promotions, and key business moments
Qualifications
- 5+ years of experience in CRM, retention, or customer lifecycle marketing, ideally within DTC or subscription brands
- Experience driving retention, repeat purchase, and customer lifetime value
- Hands-on knowledge of platforms such as Klaviyo, Zendesk, Shopify, and related tools
- Strong analytical skills and comfort working with performance metrics
- Ability to manage multiple priorities in a lean, fast-moving environment
- Interest in beauty, wellness, or consumer subscription businesses preferred
Full Time
Hybrid Work Schedule- 3 days in office
Competitive Benefits Package
Key skills/competency
- Customer Lifecycle Marketing
- Retention Strategies
- Customer Lifetime Value (CLTV)
- CRM Management
- Email Marketing
- SMS Marketing
- Loyalty Programs
- Subscription Management
- Data Analysis
- Klaviyo
Skills & topics
- Senior Manager
- Customer Lifecycle
- Customer Engagement
- Retention Marketing
- CRM
- DTC
- Subscription Marketing
- Klaviyo
- Zendesk
- Shopify
- Email Marketing
- SMS Marketing
- Loyalty Programs
- Customer Lifetime Value
How to get hired
- Tailor your resume: Highlight CRM, retention, and lifecycle marketing experience. Mention DTC or subscription brand success.
- Showcase platform knowledge: Emphasize experience with tools like Klaviyo, Zendesk, and Shopify. Quantify achievements with metrics.
- Demonstrate analytical skills: Provide examples of using data to drive retention and CLTV improvements.
- Express industry interest: If applicable, mention your passion for beauty, wellness, or subscription businesses.
- Prepare for hybrid work: Confirm your comfort with a hybrid schedule (3 days in office).
Technical preparation
Master Klaviyo for advanced segmentation.,Practice SQL for performance metric analysis.,Understand Shopify's customer data capabilities.,Learn Zendesk for customer service integration.
Behavioral questions
Describe a successful retention campaign you led.,How do you prioritize in a fast-paced environment?,Share an example of data-driven optimization.,How would you improve subscription churn?
Frequently asked questions
- What is the work arrangement for the Senior Manager, Customer Lifecycle and Engagement role at 24 Seven Talent?
- This role has a hybrid work arrangement, requiring 3 days in the office per week. Candidates should be comfortable with this schedule.
- What specific platforms are mentioned for the Senior Manager, Customer Lifecycle and Engagement position?
- The job description specifically mentions hands-on knowledge of platforms such as Klaviyo, Zendesk, and Shopify, along with related tools, for the Senior Manager, Customer Lifecycle and Engagement role.
- What is the primary focus of the Senior Manager, Customer Lifecycle and Engagement role?
- The primary focus is to lead retention, repeat purchase, and customer lifetime value initiatives across the post-acquisition customer journey, optimizing performance and driving revenue impact.
- What kind of experience is required for the Senior Manager, Customer Lifecycle and Engagement position?
- The role requires 5+ years of experience in CRM, retention, or customer lifecycle marketing, ideally within DTC or subscription brands.
- Does 24 Seven Talent offer competitive benefits for this Senior Manager role?
- Yes, the job description states that the company offers a competitive benefits package for this full-time position.
- How important is data analysis for the Senior Manager, Customer Lifecycle and Engagement job?
- Strong analytical skills and comfort working with performance metrics are crucial, as the role involves tracking KPIs, translating insights into action, and optimizing lifecycle performance.
- Is there a preference for industry experience for this role at 24 Seven Talent?
- An interest in beauty, wellness, or consumer subscription businesses is preferred, making candidates with this background ideal for the Senior Manager, Customer Lifecycle and Engagement position.