Senior Social Media Specialist

Senior Social Media Specialist at 1Password

1Password is experiencing rapid growth, surpassing $400M in ARR and earning a consistent spot on the Forbes Cloud 100. We’re expanding our reach through strategic partnerships, contributing to a safe and productive digital future by leading the market in enterprise password management and pioneering Extended Access Management.

As one of the most trusted brands in cybersecurity, 1Password focuses on a human-centric approach, enabling over 180,000 businesses to securely leverage SaaS and AI tools.

If you are passionate about contributing to digital safety, working with a driven team, and solving complex problems in a dynamic environment, we encourage you to join us in shaping a simpler, safer digital future.

About the Role

We are looking for a Senior Social Media Specialist to significantly influence 1Password's global social media presence. This role will cover consumer and enterprise password manager businesses, sports marketing, partner/channel initiatives, and our employer brand. You will be instrumental in fostering brand loyalty, increasing awareness, and bringing our products, campaigns, and partnerships to life through compelling, social-first storytelling.

As a highly creative marketer with strong consumer insights and B2B SaaS experience, you will lead social programs that resonate emotionally, are culturally relevant, and reinforce why 1Password is a trusted and beloved brand. You will work closely with communications, brand, product marketing, creative, sports marketing, and channel/partnerships teams to execute major consumer social campaigns, manage ongoing social-first programs, support sports marketing and partner/channel initiatives, and power employee advocacy and employer branding efforts.

This is a remote position available within the US or Canada, reporting to the Director, Communications and Social Media.

What We’re Looking For

• Audience-aware storytelling: Exceptional writing and editing skills to adapt tone and messaging for diverse audiences, from consumers to business leaders, while maintaining the 1Password brand voice.
• Consumer and B2B SaaS experience: Over 3 years managing social channels and campaigns for global brands, with a background in both consumer marketing and B2B SaaS. Cybersecurity experience is a plus.
• Cross-platform strategy and execution: Proven ability to develop channel strategies and publish content across LinkedIn, Instagram, X, Reddit, Threads, Mastodon, Facebook, and emerging platforms.
• Social-first content creator: Skilled in producing high-quality social copy and assets, including carousels, short-form video, and motion graphics optimized for native platform performance.
• Video-forward and creatively confident: Capable of creating video content independently and directing others, collaborating with designers, editors, creators, and internal spokespeople.
• Creative collaboration: Experience partnering with brand and creative teams to develop visually engaging, on-trend, and culturally relevant campaigns and content series.
• Employee advocacy experience: Background in managing or contributing to employee advocacy programs, empowering authentic employee presence on social media using tools like Sprout Social.
• Insights-driven mindset: Proficient in interpreting social analytics, identifying trends, and using performance data to refine strategy, test new ideas, and continuously improve results.
• Proactive and resourceful: A self-starter who actively seeks out opportunities, thrives in fast-paced creative environments, and consistently delivers impact.

What You Can Expect

• Build and scale brand love: Execute consumer-led social campaigns that enhance trust, awareness, and emotional connection to the 1Password brand.
• Elevate the password manager business: Increase visibility and understanding of 1Password’s consumer and enterprise password manager through clear, compelling storytelling.
• Sports marketing and partnerships: Support and activate sports marketing programs and brand partnerships with social-first thinking, creative execution, and real-time engagement.
• Channel marketing/partnerships: Support and activate partner programs with relationship building, social-first thinking, creative execution, and real-time engagement.
• Campaign and program support: Collaborate with communications, product marketing, brand, partnerships, creative, and people teams for launches and ongoing initiatives.
• Employee advocacy and internal alignment: Work with internal stakeholders to amplify company news, product moments, and culture storytelling externally.
• Strengthen our employer brand: Shape 1Password's employer presence on social media, highlighting people, culture, values, and employee experiences authentically.
• Content development: Create standout copy and social-first assets like videos, carousels, and campaign concepts that simplify ideas and spark conversation.
• Channel execution and management: Oversee day-to-day social publishing, engagement, and moderation across key channels, ensuring content quality and strong performance.
• Community engagement: Actively listen, engage, and participate in relevant conversations to foster community growth.
• Measurement and reporting: Track KPIs, report on performance, and provide insights and recommendations to strengthen social strategy.

Our Culture

At 1Password, we value collaboration, transparent communication, receptiveness to feedback, and alignment with our core values: simplicity, honesty, and putting people first. We challenge the status quo, experiment, and iterate to find the best solutions. Our work is demanding and fast-paced, requiring individuals who are keen to solve challenging problems, seek feedback for growth, and are driven to make an impact. We seek proven experts who are adaptable, thrive in ambiguity, are curious, and consistently deliver results.

How We Work With AI

1Password is committed to leveraging cutting-edge AI to achieve our mission. We encourage all team members to learn AI best practices, identify application opportunities, and drive innovative solutions in their daily work. Embracing AI is essential for our success. Candidates are welcome to use AI tools responsibly and thoughtfully during the application process.

Our Approach to Remote Work

We embrace remote work but recognize the importance of in-person connection. While remote-first, travel for annual department-wide offsites, team meetings, and customer/industry events is expected for almost all roles. Remote work at 1Password means working from your home country (US or Canada for this role).

What We Offer

We reward hard work with comprehensive benefits:

• Health and wellbeing: Maternity and parental leave top-up, competitive health benefits, generous PTO.
• Growth and future: RSU program for most employees, retirement matching, free 1Password account.
• Community: Paid volunteer days, peer-to-peer recognition through Bonusly, remote-first work environment.

1Password is an equal opportunity employer committed to fostering an inclusive, diverse, and equitable workplace. Accommodation is available upon request during the recruitment process.

Successful applicants will undergo a background check. 1Password uses AI/ML technologies for initial application screening. Candidates may opt out of AI/ML assessment by completing a form.

Key skills/competency

• Social Media Strategy
• Content Creation
• Brand Awareness
• Campaign Management
• Community Engagement
• Social Analytics
• Storytelling
• B2B Marketing
• Consumer Marketing
• Employer Branding