Senior Partner Marketing Manager, Alliances

About 1Password

1Password is growing. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing.

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

The Role

We’re looking for a Senior Alliances Marketing Manager to lead marketing strategy and execution for our most strategic technology alliances — with a primary focus on AWS and key ecosystem partners.

In this role, you will develop and execute joint go-to-market plans that accelerate awareness, pipeline, and revenue through strategic alliance partnerships. You’ll work cross-functionally with Partner Marketing, Alliances, Sales, Product Marketing, Field Marketing, and Demand Generation to bring integrated campaigns to life across global markets.

This is a highly collaborative, strategic role that requires strong partner engagement, program management, and measurable impact.

How We’re Using AI Today

On the Marketing team, we’re growing our AI capability together and redesigning how work gets done. We’ve built agents to improve workflows focused on competitive intelligence, content creation, and campaign planning, helping us stay sharp, reduce context-switching, and surface the right information at the right time. AI helps us coordinate, execute, and uncover insights faster so we can spend more time on what’s most important: performance, judgement, and driving the future of 1Password.

Location

This is a remote opportunity within Canada and the US.

What We're Looking For

• 6+ years of experience in B2B marketing, with at least 3+ years focused on partner or alliance marketing
• Proven experience working with AWS and/or hyperscaler ecosystems
• Strong understanding of cloud marketplaces, co-sell programs, and ecosystem GTM motions
• Demonstrated ability to drive measurable pipeline and revenue impact
• Experience building and executing integrated marketing campaigns across digital and field channels
• Strong cross-functional collaboration skills with Sales, Product Marketing, Demand Gen, and Alliances
• Excellent project management and stakeholder management capabilities
• Analytical mindset with experience tracking campaign performance and optimizing based on data
• Exceptional written and verbal communication skills
• Experience in cybersecurity or SaaS
• Familiarity with AWS Partner Network (APN) programs and funding mechanisms
• Experience managing global or multi-region campaigns

What You Can Expect

• Own the global marketing strategy and joint go-to-market planning for AWS and priority technology alliance partners
• Build and execute integrated co-marketing campaigns including digital programs, events, content, webinars, marketplace initiatives, and field activation
• Partner closely with AWS Alliance Managers and partner marketing counterparts to align on shared growth objectives
• Drive measurable pipeline and revenue contribution through partner-sourced and partner-influenced initiatives
• Manage AWS Marketplace marketing initiatives, including co-sell readiness, campaign development, and performance tracking
• Develop joint messaging and value propositions in partnership with Product Marketing
• Enable Sales and Field teams with partner-focused assets, campaigns, and activation toolkits
• Track, report, and communicate performance metrics, pipeline impact, and ROI to stakeholders and executive leadership
• Manage co-marketing budgets and MDF funds to maximize return on investment
• Identify new opportunities within the AWS ecosystem (e.g., ISVs, marketplace promotions, industry campaigns) to expand reach and impact

How you will measure success:

• Pipeline and revenue contribution from AWS and alliance marketing programs
• Growth in marketplace-influenced revenue
• Joint campaign execution and performance metrics
• Increased field engagement and partner co-sell activation
• AWS MDF utilization

Compensation

• USA-based roles only: The annual base salary for this role is between $133,000 USD and $193,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
• Canada-based roles only: The annual base salary for this role is between $117,000 CAD and $170,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

This posting is for an existing vacancy.

Our culture

At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.

You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.

How We Work With AI

We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged—it's an essential part of how we will be successful at 1Password.

This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process.

Our approach to remote work

We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.

What We Offer

We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:

Health and wellbeing

• Maternity and parental leave top-up programs
• Competitive health benefits
• Generous PTO policy

Growth and future

• RSU program for most employees
• Retirement matching program
• Free 1Password account

Community

• Paid volunteer days
• Peer-to-peer recognition through Bonusly
• Remote-first work environment

Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

1Password uses artificial intelligence (AI) and machine learning (ML) technologies, including natural language processing and predictive analytics, to assist in the initial screening of employment applications and improve our recruitment process. See here for the latest third party bias audit information. If you prefer not to have your application assessed using AI/ML features, you may opt out by completing this form. For additional information see our Candidate Privacy Notice.

Key skills/competency

• Partner Marketing
• Alliance Marketing
• AWS Ecosystem
• Go-to-Market Strategy
• B2B Marketing
• Cybersecurity Marketing
• SaaS Marketing
• Demand Generation
• Pipeline Management
• Campaign Execution