Director, Growth Web Experience

About 1Password

1Password is experiencing rapid growth, having surpassed $400M in ARR and consistently earning a spot on the Forbes Cloud 100. The company is dedicated to building a safe, productive digital future by enabling secure identity, application sign-in, and device trust. As an innovator in enterprise password management and a pioneer in Extended Access Management, 1Password focuses on a human-centric approach, trusted by over 180,000 businesses globally. They are looking for individuals excited to contribute to digital safety, solve complex problems, and shape a simpler digital future.

The Opportunity: Director, Growth Web Experience

We are seeking a visionary and results-driven Director, Growth Web Experience to define and lead the future of 1Password’s digital web presence. As 1Password expands beyond password management into a broader trust, identity, and security category powered by AI, the website will serve as the primary platform for showcasing the evolving brand, products, and value proposition.

The web experience is critical to 1Password's growth engine:

• It fuels the B2C business, reaching millions of consumers through a global self-serve model.
• It powers B2B self-serve (PLG), driving tens of thousands of new business customers annually.
• It enables B2B upmarket expansion through tailored, segmented digital journeys for diverse buyer personas across regions and product lines.

This leader will craft a unified, high-performance web strategy that meets the needs of each audience while elevating 1Password’s emerging category leadership. The ideal candidate brings deep expertise in digital web strategy, analytics, and product-led growth—and the ability to inspire cross-functional teams to deliver exceptional, data-driven experiences that shape the future of the brand.

This is a remote opportunity within Canada and the US.

What We're Looking For

• 15+ years leading high-impact digital web experiences in a SaaS or technology environment, with deep experience stewarding large customer-facing properties across B2B and B2C.
• Proven experience leading global web experiences across multiple languages, regions, and buyer segments, ensuring consistent brand expression while adapting content, messaging, and UX for local markets.
• Proven leadership experience managing, coaching, and scaling teams, with a track record of developing talent and building healthy, high-performance cultures.
• Demonstrated ability to define and execute a web strategy that aligns technical implementation, UX, content, experimentation, and growth objectives for a rapidly evolving business.
• Strong analytical rigor, converting insights into action and driving continuous performance improvements through testing, user research, and data analysis.
• Solid technical background, enabling effective partnership with Engineering and the ability to translate UX/experience requirements into scalable technical solutions.
• Hands-on experience with modern marketing technology, including CMS (e.g., Contentful, Webflow, Vercel, etc), experimentation platforms, analytics tools, and feature flag systems.
• Exceptional program and stakeholder management skills, with the ability to own large-scale initiatives end-to-end—from requirements through delivery and impact measurement.
• Experience working within strict privacy/security environments, balancing compliance with creative, customer-centric experiences.

What You Can Expect

Strategy

• Define and own the long-term vision and strategy for all 1Password web properties as the primary digital engagement, brand expression, and acquisition platform across B2B, B2C, employer brand, and corporate storytelling. Ensure the web experience reflects and reinforces 1Password’s evolving category leadership.
• Translate business, brand, and category goals into actionable digital strategies, ensuring that stakeholders understand priorities, trade-offs, and expected outcomes as 1Password continues to evolve the category they lead.
• Own and drive clear performance against goals and KPIs (e.g., session-to-sign-up conversion, trial activation, traffic quality, SEO/Answer-engine rankings, page speed, accessibility scores) and be accountable for achieving them.

Execution & Optimization

• Drive a data-driven, iterative web experience roadmap, prioritizing initiatives that improve UX, accelerate growth, and maximize ROI while balancing customer needs, business objectives, and technical constraints.
• Lead continuous optimization efforts using experimentation, A/B testing, SEO/SEM insights, behavioral analytics, and performance monitoring tools. Ensure learnings translate into scalable improvements.
• Establish and enforce operational excellence across workflows, sprint planning, release cadence, documentation, and cross-team intake processes.
• Embrace AI-enabled development tools and modern web platforms to increase speed of delivery, reduce friction in the build process, and multiply the impact of the team while championing the adoption of new technologies that enable rapid iteration, automation, and improved resource efficiency.
• Proactively manage compliance & governance of the website with ADA, and all laws, regulations (e.g. GDPR) and 1Password's high standards around privacy and security.
• Build and lead a high-performing Web Experience team, including web developers, web product managers, UX and SEO/GEO. Set performance expectations and goals, provide continuous feedback, and participate in career development planning and performance reviews.

Leadership

• Build organizational capability by hiring, onboarding, and developing top talent; identifying gaps; and ensuring the team has the skills and tools needed to excel.
• Promote cross-functional alignment, partnering closely with Brand, Product Marketing, Product, Sales, and Security teams to ensure web initiatives meet business goals.
• Serve as the primary stakeholder and subject-matter expert on how the website supports pipeline generation, customer education, brand expression, and strategic initiatives.
• Partner with Marketing Analytics and Finance to drive forecasting, build data-backed business cases, and measure impact of web initiatives.

Our Culture

At 1Password, collaboration, clear communication, receptiveness to feedback, and alignment with core values—keep it simple, lead with honesty, and put people first—are prioritized. The team challenges the status status quo, embraces experimentation, and strives for excellence. 1Password seeks proven experts who are adaptable, thrive in ambiguity, are curious, and consistently deliver results. The work is demanding and fast-paced, ideal for those driven to make an impact.

How We Work With AI

1Password is committed to leveraging cutting-edge AI and machine learning technologies to achieve its mission. Team members are encouraged to learn AI best practices, identify application opportunities, and drive innovative solutions. This approach extends to the hiring process, where candidates are welcome to use AI tools responsibly and thoughtfully.

Our Approach to Work & What We Offer

1Password recognizes the power of both in-person collaboration and remote work. Most roles are remote-first, with occasional travel for offsites, quarterly meetings, and customer events. Leadership roles typically require travel once per month. All go-to-market roles will have an in-person onboarding in Toronto.

1Password believes in rewarding hard work through comprehensive benefits, including:

• Health and wellbeing: Maternity and parental leave top-up programs, competitive health benefits, and a generous PTO policy.
• Growth and future: RSU program for most employees, retirement matching program, and a free 1Password account.
• Community: Paid volunteer days, peer-to-peer recognition through Bonusly, and a remote-first work environment.

1Password is an equal opportunity employer committed to fostering an inclusive, diverse, and equitable workplace. Accommodation is available upon request during the recruitment process. Remote work at 1Password means working from your home country. Successful applicants will be required to complete a background check. 1Password also uses AI/ML for initial screening of applications, with an opt-out option available.

Key Skills/Competency

• Digital Web Strategy
• Product-Led Growth (PLG)
• Web Analytics & Optimization
• Cross-functional Leadership
• Content Management Systems (CMS)
• A/B Testing & Experimentation
• SEO/SEM
• User Experience (UX)
• AI-Enabled Development
• Privacy & Security Compliance