Growth Marketing Manager
11:11 Systems · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
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Job highlights
- Lead demand generation and marketing automation strategy.
- Execute integrated campaigns for scalable sales pipeline.
- Optimize Pardot instance and marketing funnel metrics.
- Collaborate with Sales and Marketing teams effectively.
- Analyze data to drive funnel performance improvements.
About the role
Growth Marketing Manager
11:11 Systems is seeking a Growth Marketing Manager to lead demand generation and marketing automation efforts. This role is crucial for building a scalable sales pipeline through data-driven campaigns and optimizing our marketing automation infrastructure. You will collaborate with various teams to create effective campaigns that drive conversions.
Responsibilities
- Own end-to-end demand generation campaigns, from planning and segmentation through execution, follow-up, and performance reporting.
- Act as the primary executor and best-practices champion for Pardot, managing emails, landing pages, forms, smart lists, lead nurturing, and list management.
- Partner with the CMO and VP, Growth Marketing to translate business priorities into marketing automation strategy.
- Track and optimize lead conversion across the full funnel, identifying bottlenecks and implementing improvements.
- Collaborate with Business Development and Sales teams to develop and maintain a high-impact campaign calendar.
- Build and deliver regular performance reports linking marketing programs to pipeline and revenue outcomes.
- Operate in accordance with 11:11’s Code of Business Ethics and Company Values.
- Handle company data and information responsibly, adhering to data handling agreements and policies.
- Review and follow company policies, guidelines, and data privacy practices, including compliance training.
- Perform additional duties as assigned.
Qualifications
- Bachelor’s Degree in Business, Marketing, or a related field, or equivalent professional experience.
- 5+ years of B2B or growth marketing experience, with a strong foundation in demand generation strategy and execution.
- 3+ years of hands-on experience with Salesforce and marketing automation platforms such as Pardot or HubSpot.
- Deep familiarity with marketing funnel metrics, lead lifecycle management, and MQL-to-opportunity conversion processes.
- Strong analytical skills to translate data into actionable recommendations for funnel improvement.
- Highly organized and process-driven, capable of managing multiple campaigns and priorities.
- Collaborative individual skilled at building relationships across Sales, Sales Operations, and Marketing teams.
- Must be legally eligible to work in the United States without visa sponsorship.
Compensation and Benefits
The base salary for this role ranges from $110,000 to $130,000. Actual pay is determined by factors such as skills, experience, certifications, and location. Individuals may also be eligible for variable incentives like bonuses or sales commissions. Comprehensive benefits include healthcare, retirement plan with company match, life and supplemental insurances, paid time off, holidays, new parent leave, and wellness programs.
Key skills/competency
- Growth Marketing
- Demand Generation
- Marketing Automation
- Pardot
- Salesforce
- B2B Marketing
- Campaign Management
- Lead Nurturing
- Funnel Optimization
- Data Analysis
Skills & topics
- Growth Marketing
- Marketing Manager
- Demand Generation
- Marketing Automation
- Pardot
- Salesforce
- B2B Marketing
- Campaign Management
- Lead Conversion
- Marketing Strategy
- Remote
How to get hired
- Tailor your resume: Highlight B2B growth marketing, demand generation, and specific Pardot/Salesforce experience.
- Showcase analytical skills: Quantify achievements in funnel optimization and campaign ROI.
- Demonstrate collaboration: Provide examples of cross-functional work with Sales and Marketing.
- Apply with clear intent: Clearly articulate your understanding of demand generation strategy and automation.
- Prepare for technical questions: Be ready to discuss Pardot best practices and Salesforce integration.
Technical preparation
Master Pardot email and landing page functionalities.,Practice Salesforce reporting and lead management.,Develop funnel metrics tracking skills.,Build automated nurture and outbound sequences.
Behavioral questions
Describe a challenging demand generation campaign.,How do you collaborate with sales teams?,How do you use data to improve campaigns?,How do you manage multiple marketing priorities?
Frequently asked questions
- What is the salary range for a Growth Marketing Manager at 11:11 Systems?
- The base salary for the Growth Marketing Manager role at 11:11 Systems ranges from $110,000 to $130,000 annually. The actual pay will depend on factors such as your skills, experience, certifications, and location. Additional variable incentives may also be available.
- Is this Growth Marketing Manager role remote or on-site?
- This is a full-time remote role based in the United States. You will report to the VP, Growth Marketing.
- What marketing automation platforms are required for the Growth Marketing Manager position?
- The Growth Marketing Manager role requires at least 3 years of hands-on experience with Salesforce and marketing automation platforms such as Pardot or HubSpot. Experience with Pardot is specifically highlighted for campaign execution and best practices.
- What are the key responsibilities of the Growth Marketing Manager at 11:11 Systems?
- Key responsibilities include owning end-to-end demand generation campaigns, executing Pardot functionalities, translating business goals into marketing automation strategy, tracking and optimizing lead conversion, collaborating with sales teams, and reporting on program performance tied to pipeline and revenue.
- What qualifications are needed to be considered for the Growth Marketing Manager role?
- To be considered, you need a Bachelor's Degree (or equivalent experience) in Business or Marketing, 5+ years of B2B or growth marketing experience, 3+ years with Salesforce and marketing automation (Pardot/HubSpot), strong analytical and organizational skills, and legal eligibility to work in the US without visa sponsorship.
- How does 11:11 Systems approach compensation for the Growth Marketing Manager role?
- 11:11 Systems offers a base salary range informed by market data, internal equity, and job requirements. Actual compensation is based on individual qualifications, and employees may also be eligible for variable incentives like bonuses or commissions, in addition to a comprehensive benefits package.