Go-to-Market (GTM) Manager (Japan/Asia)

Posted about 3 months ago

or apply directly on Startale Group's site. We never take the application ourselves.

Is this posting real?

This role has been open: 81 days
Reposted: No
Salary listed: No
Ghost-job risk at Startale Group: high
Hiring momentum: 24 roles opened in the last 90 days
Last confirmed on the employer's board: 2026-10-24

Measured from postings appearing on and disappearing from Startale Group's own greenhouse board since 2026-08-03. Full hiring picture for Startale Group.

About this role

The Go-to-Market (GTM) Manager will be responsible for driving user acquisition and retention for Startale App, focusing on payments products like the Visa-enabled Startale Card. This role involves planning product launches, analyzing user behavior, and optimizing marketing strategies to enhance user engagement and conversion rates. The GTM Manager will collaborate with cross-functional teams to ensure effective messaging and compliance with regulations in Japan.

Our read on this posting2.4out of 5

benefits: 3/5
freshness: 1/5
career value: 4/5
role clarity: 4/5
pay transparency: 0/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Startale Group as an employer.

What you need

4–7 years in Product Marketing, Growth Marketing, or Digital Marketing for a digital product (ideally a consumer fintech, payments, or crypto app)
Native-level Japanese and business-level English
Experience launching digital products or features end-to-end
Strong command of GTM strategy and product positioning
Hands-on with multi-channel growth campaigns (organic, community, paid)
Analytical by default: measure campaign performance and user behavior

Nice to have

Consumer tech, fintech, SaaS, gaming, or Web3 experience
Mobile app marketing and product growth
Experience with product analytics tools (Mixpanel, Amplitude, Google Analytics)
Lifecycle marketing / CRM / user-engagement campaigns
Familiarity with experimentation and A/B testing frameworks

What you get

Competitive salary, plus stock options (depending on the evaluation)
Take discretionary leave when you need it
Flexible, remote-friendly working (Tokyo hybrid base)
Annual global workation (past: Croatia, Turkey, Dubai, Korea, and more)
Premium tooling and real budget for AI

Worth weighing

No salary listed
Role involves navigating regulatory compliance in Japan
Fast-paced environment with shifting priorities
Focus on metrics and data-driven decision making

Summarised from Startale Group's posting. Read the full original.

Listed by Startale Group on their greenhouse job board, last confirmed open on 2026-10-24. PitchMeAI is not the employer.

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