Growth Marketing & User Acquisition
PlayStation Global · Canada, Waterloo, ON
Posted about a month ago
or apply directly on PlayStation Global's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 30 days PlayStation Global's roles stay open a median of 45 days
- Reposted
- No
- Salary listed
- No 3% of PlayStation Global's roles list one
- Ghost-job risk at PlayStation Global
- low 0 stale, 5 reposted of 186 open
- Hiring momentum
- 319 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-09-17
Measured from postings appearing on and disappearing from PlayStation Global's own greenhouse board since 2026-08-03. Full hiring picture for PlayStation Global.
About this role
In this role, you will lead the growth marketing and user acquisition strategy for new mobile and web experiences at Sony Interactive Entertainment. Your responsibilities will include audience research, campaign execution, budget management, and collaboration with cross-functional teams to enhance user engagement and retention. You will also optimize marketing campaigns across various channels and communicate performance results to stakeholders.
- benefits
- 1/5
- freshness
- 4/5
- career value
- 4/5
- role clarity
- 5/5
- pay transparency
- 0/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of PlayStation Global as an employer.
What you need
- 5+ years of professional experience in growth marketing, user acquisition, performance marketing, digital marketing, or a closely related discipline
- Bachelor's Degree or equivalent practical experience
- Proven experience developing and executing growth or user acquisition strategies for a consumer mobile app, game, social product, marketplace, subscription service, or other digital product
- Demonstrated success managing and optimizing paid acquisition campaigns across multiple performance marketing channels
- Hands-on knowledge of campaign setup, audience targeting, bidding, budget pacing, creative optimization, and performance reporting
- Strong understanding of acquisition and product-funnel metrics, including CAC, CPI, CPA, conversion rate, ROAS, retention, payback period, and lifetime value
Nice to have
- Experience driving growth for social, community, communications, creator, or network-driven consumer products
- Experience in gaming, mobile games, entertainment, or another highly engaged digital consumer category
- Deep knowledge of player behaviours, gaming culture, audience motivations, and industry trends
- Experience taking a new product from pre-launch testing or soft launch through broader market launch and scale
- Experience with app-store optimization, landing-page optimization, localization, and international campaign expansion
What you get
- Estimated Ontario base pay range of $102,300 — $152,300 CAD
Worth weighing
- No specific details on remote work flexibility or hybrid working policy
- The role is described as being in a fast-moving, experimental startup environment within a larger corporation, which may involve ambiguity and rapid changes.
Summarised from PlayStation Global's posting. Read the full original.
Listed by PlayStation Global on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.
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