or apply directly on Coupang's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 13 days Coupang's roles stay open a median of 45 days
- Reposted
- No
- Salary listed
- No 1% of Coupang's roles list one
- Ghost-job risk at Coupang
- high 365 stale, 14 reposted of 717 open
- Hiring momentum
- 1065 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-09-17
Measured from postings appearing on and disappearing from Coupang's own greenhouse board since 2026-08-03. Full hiring picture for Coupang.
About this role
As a Principal Engineer for Coupang's Ads Serving & ML Platform, you will define and lead the technical vision for a critical business system that leverages large-scale machine learning and AI to enhance advertising effectiveness. Your role involves owning the architecture and strategy for the ads serving ecosystem, driving modernization efforts, and collaborating with cross-functional teams to solve complex challenges in distributed systems and AI-powered advertising.
- benefits
- 5/5
- freshness
- 4/5
- career value
- 5/5
- role clarity
- 5/5
- pay transparency
- 0/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Coupang as an employer.
What you need
- 12+ years of experience building large-scale software platforms, machine learning systems, or distributed infrastructure
- Proven track record of architecting and operating mission-critical, high-throughput online systems at internet scale
- Deep expertise in one or more user-facing machine learning domains, including advertising, search, recommendations, or personalization
- Strong understanding of modern machine learning systems, including model training, feature engineering, experimentation, online inference, evaluation, and production operations
- Experience building and scaling AI/ML serving infrastructure, including optimization of GPU- and CPU-based systems for latency, throughput, and cost efficiency
- Strong understanding of large language models (LLMs), foundation models, retrieval-augmented generation (RAG), and production AI serving architectures
Nice to have
- Experience building large-scale advertising platforms, ad ranking systems, auction systems, or sponsored search products
- Experience in e-commerce, marketplaces, or consumer internet companies operating at significant scale
- Expertise in real-time machine learning, recommendation systems, search infrastructure, or large-scale personalization platforms
- Proven contributions to architectural transformations or platform modernization initiatives across large organizations
- Strong passion for exploring emerging technologies and translating innovation into business value
What you get
- Medical/Dental/Vision/Life, AD&D insurance
- Flexible Spending Accounts (FSA) & Health Savings Account (HSA)
- Long-term/Short-term Disability
- Employee Assistance Program (EAP) program
- 401K Plan with Company Match
- 18-21 days of the Paid Time Off (PTO) a year based on the tenure
Worth weighing
- No specific mention of remote work options
- Role heavily focused on technical leadership with less emphasis on team management or direct reports
- High level of responsibility may lead to significant pressure and expectations
Summarised from Coupang's posting. Read the full original.
Listed by Coupang on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.
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