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Coupang

Marketing Manager, Incentive Strategy & Design 行銷策略及設計經理

Coupang · Taipei, Taiwan

Posted 16 days ago

or apply directly on Coupang's site. We never take the application ourselves.

Is this posting real?

This role has been open
16 days
Coupang's roles stay open a median of 45 days
Reposted
No
Salary listed
No
1% of Coupang's roles list one
Ghost-job risk at Coupang
high
365 stale, 14 reposted of 717 open
Hiring momentum
1065 roles opened in the last 90 days
↑ up vs. the prior 90 days
Last confirmed on the employer's board
2026-09-17

Measured from postings appearing on and disappearing from Coupang's own greenhouse board since 2026-08-03. Full hiring picture for Coupang.

About this role

The Marketing Manager for Incentive Strategy & Design will independently optimize and execute employee incentive projects to support retention, engagement, and productivity goals for Coupang's logistics operations in Taiwan. The role involves using cohort analysis and data-driven decision-making to identify target audiences, allocate resources, and improve program effectiveness, as well as creating marketing materials related to these incentive projects.

Our read on this posting2.8out of 5
benefits
1/5
freshness
4/5
career value
4/5
role clarity
5/5
pay transparency
0/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Coupang as an employer.

What you need

  • Practical experience in designing, executing, or optimizing promotion, incentive, rewards, or retention programs.
  • Experience with cohort analysis and developing differentiated strategies for various audiences or employee groups.
  • Ability to define, track, interpret, and optimize quantitative marketing or operational performance indicators.
  • Capability to use data to support audience selection, resource allocation, program design, and marketing decisions.
  • Practical ability to create marketing-related visual materials to support campaigns, promotions, incentive programs, or employee communications.
  • Ability to provide examples of marketing material production, explaining target audience, communication purpose, production considerations, and actual usage scenarios.

Nice to have

  • Experience in logistics, e-commerce, technology, marketplace, delivery-tech, platform business, or other high-frequency, labor-intensive operational environments.
  • Experience in supply-side marketing, worker marketing, labor acquisition, workforce retention, courier marketing, or warehouse workforce marketing.
  • Experience influencing frontline worker recruitment, onboarding, attendance, activity, productivity, or retention through incentive projects.
  • Experience in growth marketing, CRM, customer lifecycle marketing, retention marketing, loyalty marketing, rewards programs, online marketing, performance marketing, acquisition marketing, and providing direct evidence of incentive mechanisms, cohort strategies, quantitative results, and continuous optimization.
  • Experience adjusting marketing messages, information levels, or calls to action based on different audience cohorts.

Worth weighing

  • No salary or benefits listed in the posting.
  • The role requires a high degree of hands-on work, which may not suit all candidates.
  • The job involves working in a fast-paced and potentially ambiguous environment, which may be challenging for some.
  • The position emphasizes data-driven decision-making, which may require strong analytical skills.

Summarised from Coupang's posting. Read the full original.

Listed by Coupang on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.

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