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[쿠팡] 프로그램 매니저 (신규 광고 상품 GTM 전략 및 운영) (경력)

Coupang · Seoul, South Korea

Posted about a month ago

or apply directly on Coupang's site. We never take the application ourselves.

Is this posting real?

This role has been open
33 days
Coupang's roles stay open a median of 45 days
Reposted
No
Salary listed
No
1% of Coupang's roles list one
Ghost-job risk at Coupang
high
365 stale, 14 reposted of 717 open
Hiring momentum
1065 roles opened in the last 90 days
↑ up vs. the prior 90 days
Last confirmed on the employer's board
2026-09-17

Measured from postings appearing on and disappearing from Coupang's own greenhouse board since 2026-08-03. Full hiring picture for Coupang.

About this role

The role involves leading the Go-to-Market (GTM) strategy and execution for new advertising products within Coupang Ads. The Senior GTM Strategy & Operations Specialist will collaborate closely with Sales, Marketing, Product, and Data teams to identify market opportunities, develop commercialization strategies, and drive successful product launches while measuring performance and optimizing results.

Our read on this posting2.6out of 5
benefits
1/5
freshness
3/5
career value
4/5
role clarity
5/5
pay transparency
0/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Coupang as an employer.

What you need

  • 8-10 years of experience in Program Management, Business Operations, or Strategy in e-commerce, advertising, or tech companies
  • Proven ability to lead complex cross-functional projects from strategy development to execution and performance results
  • Strong analytical and problem-solving skills to derive insights from data and connect them to actionable business proposals
  • Experience persuading and collaborating with leaders and stakeholders across Sales, Product, and Marketing without direct authority
  • Excellent English communication skills suitable for presentations and reporting to executives

Nice to have

  • Experience in advertising, media, performance marketing, or related commercial fields
  • Experience designing and operating Revenue Programs, Pricing & Packaging strategies, or large-scale Go-to-Market programs
  • Proficiency in data analysis and visualization tools like SQL and Tableau
  • Experience using CRM platforms like Salesforce
  • Business-level English proficiency for smooth collaboration with global and regional teams

Worth weighing

  • No salary information provided
  • The role requires significant cross-functional collaboration, which may involve navigating complex organizational dynamics
  • The position is full-time with a 12-week probation period, which may be adjusted based on business needs

Summarised from Coupang's posting. Read the full original.

Listed by Coupang on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.

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