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AutoScout24

B2C Marketing Manager (m/f/d)

AutoScout24 · Padua (Italy)

Posted about 3 months ago

or apply directly on AutoScout24's site. We never take the application ourselves.

Is this posting real?

This role has been open
82 days
AutoScout24's roles stay open a median of 82 days
Reposted
No
Salary listed
No
0% of AutoScout24's roles list one
Ghost-job risk at AutoScout24
high
46 stale, 0 reposted of 46 open
Hiring momentum
70 roles opened in the last 90 days
↑ up vs. the prior 90 days
Last confirmed on the employer's board
2026-10-24

Measured from postings appearing on and disappearing from AutoScout24's own greenhouse board since 2026-08-03. Full hiring picture for AutoScout24.

About this role

The B2C Marketing Manager at AutoScout24 Italia will lead consumer-facing marketing initiatives in Padua, focusing on brand activation, social media, private seller communication, and product marketing. The role requires strategic thinking and executional autonomy, with responsibilities including defining local marketing plans, monitoring performance, and synthesizing consumer insights to enhance marketing effectiveness.

Our read on this posting2.2out of 5
benefits
1/5
freshness
1/5
career value
4/5
role clarity
5/5
pay transparency
0/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of AutoScout24 as an employer.

What you need

  • 5+ years of experience in B2C marketing, brand marketing, product marketing, campaign marketing, social media or consumer communication
  • Proven experience owning marketing workstreams or consumer-facing channels
  • Strong understanding of B2C marketing dynamics, consumer behavior and consumer communication
  • Familiarity with B2C metrics across both brand and demand
  • Ability to read, structure and synthesize consumer research into clear marketing implications
  • Ability to translate product features and value propositions into simple, relevant consumer-facing messages

Nice to have

  • Ability to brief, review and improve creative/content outputs
  • Ability to create or adapt simple marketing assets when needed
  • Familiarity with Canva, Adobe Creative Suite or equivalent tools
  • Ability to prepare campaign mock-ups, social formats, presentations and lightweight content assets

What you get

  • Salary range: €30,000 – €40,000 gross annual salary + variable, depending on the experience, skills and level of responsibility required for the role
  • The contractual classification and overall compensation package will be defined during the selection process

Worth weighing

  • This is not a paid media buying role; media budget allocation and campaign optimization are handled by a central team
  • The role requires a strong ability to work independently and manage multiple initiatives simultaneously

Summarised from AutoScout24's posting. Read the full original.

Listed by AutoScout24 on their greenhouse job board, last confirmed open on 2026-10-24. PitchMeAI is not the employer.

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