or apply directly on Asana's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 14 days Asana's roles stay open a median of 45 days
- Reposted
- No
- Salary listed
- Yes 57% of Asana's roles list one
- Ghost-job risk at Asana
- high 76 stale, 2 reposted of 115 open
- Hiring momentum
- 185 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-09-17
Measured from postings appearing on and disappearing from Asana's own greenhouse board since 2026-08-03. Full hiring picture for Asana.
About this role
The Social Media Lead at Asana will be responsible for managing and enhancing the company's voice across various social media platforms, including LinkedIn, X, YouTube, Instagram, TikTok, and Reddit. This role involves creating original video content, developing social strategies, and engaging with the community while collaborating with multiple teams to ensure a consistent brand narrative. The position requires a hands-on approach to content creation and a strategic mindset to drive business impact through social media efforts.
- benefits
- 3/5
- freshness
- 4/5
- career value
- 4/5
- role clarity
- 5/5
- pay transparency
- 5/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Asana as an employer.
What you need
- 8–10 years of experience in social media or digital marketing, ideally for a tech, AI-native, or B2B brand
- Deep platform fluency across LinkedIn, X, YouTube, TikTok, Instagram, and Reddit
- Real hands-on production skill, video-first
- Strong strategic instincts paired with a proactive mindset
- Sharp editorial instincts and a strong point of view on what makes content work
- Data literacy — comfortable in a dashboard, letting performance inform creative decisions
Nice to have
- Demonstrates curiosity about AI tools and emerging technologies
- Genuine fluency in (or hunger to learn) the AI and future-of-work conversation
What you get
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences
Worth weighing
- No specific mention of remote work flexibility on Fridays; depends on team and work type
- Compensation package includes equity and sales incentive pay, but specifics are not detailed
- Role requires a balance of strategic thinking and hands-on content creation, which may be demanding
Summarised from Asana's posting. Read the full original.
Listed by Asana on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.
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