Manager, Programmatic
WPP Media · New York, United States
- On site
- Full-time
- $100,000 / year
- New York, United States
Job highlights
- Execute programmatic media plans using leading tech platforms.
- Own client programmatic strategy and daily execution.
- Manage junior team members' training and workload.
- Analyze campaign performance and identify optimization opportunities.
- Collaborate with agency teams and publishers on inventory.
About the role
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Summary & Impact
As a Manager, of Programmatic, you will be responsible for creating and executing programmatic media plans using industry-leading media technology platforms. Within this role, you will begin to take ownership of your clients’ programmatic media strategy and oversee its implementation and day-to-day execution. Managers will typically be responsible for overseeing the training and workload of junior team members.Skills And Experience
- Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
- Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
- Develop strong working relationships and with members of the broader digital account teams including planning, investment, operations and analytics.
- Collaborate with agency teams and publishers to source, evaluate and implement deals that provide our clients with high-quality inventory opportunities.
- Create and enforce workflow processes to ensure deliverables are completed accurately and on time.
- Train, support, and manage the day-to-day responsibilities and work quality of more junior team members.
- Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
- Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 3+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Digital Planning.
- Familiarity with key programmatic and digital platforms.
- Advanced Microsoft Excel User.
- Experience with other databases, visualization tools or coding languages is a plus.
- Exceptional verbal and written skills, organizational skills and a detail-oriented mindset.
- Strong presentation skills and comfort in presenting to senior stakeholders.
- Analytical abilities and quantitative skills.
- Desire to manage and mentor junior members of a team; prior experience as a manager a plus.
Life At WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details. US Pay Range $60,000 - $140,000 USD Key skills/competency Programmatic Media, DV360, The Trade Desk, DSPs, Media Technology, Campaign Management, Audience Targeting, Media Investment, Digital Marketing, Team Leadership.Skills & topics
- Programmatic Media
- Media Manager
- DV360
- The Trade Desk
- DSP
- Digital Advertising
- Campaign Management
- Media Planning
- Ad Operations
- Marketing Technology
How to get hired
- Tailor your resume: Highlight programmatic expertise, DSP experience (DV360, TTD), and campaign management skills.
- Showcase analytical skills: Emphasize experience in data analysis, reporting, and driving campaign optimizations.
- Demonstrate leadership potential: Mention any experience mentoring or managing junior team members.
- Prepare for interviews: Be ready to discuss client campaign objectives and strategic programmatic approaches.
- Understand WPP's culture: Research WPP Media's values and AI-driven approach to marketing.
Technical preparation
Master DV360 and The Trade Desk.,Practice audience segmentation and inventory sourcing.,Develop advanced Excel and data analysis skills.,Prepare to explain campaign optimization strategies.
Behavioral questions
Describe leading a team to achieve goals.,How do you foster trust with clients?,Give an example of championing growth.,How do you inspire creativity in others?
Frequently asked questions
- What are the core responsibilities of a Programmatic Media Manager at WPP Media?
- As a Programmatic Media Manager at WPP Media, you'll be responsible for creating and executing programmatic media plans. This includes owning client programmatic strategies, managing campaigns on platforms like DV360 and The Trade Desk, optimizing performance, and overseeing junior team members.
- What experience is required for the Programmatic Media Manager role at WPP Media?
- The role requires a Bachelor's Degree or equivalent professional experience, with at least 3 years in Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning. Proficiency in key programmatic platforms and advanced Excel skills are essential.
- What are the key performance indicators (KPIs) for this role at WPP Media?
- While specific KPIs are tailored to client campaigns, the role focuses on managing budgets effectively, optimizing tactics towards relevant objectives, and improving campaign performance through regular analysis and reporting.
- Does WPP Media offer opportunities for professional development for a Programmatic Media Manager?
- Yes, WPP Media emphasizes employee growth and offers opportunities to tap into global networks for learning and career advancement. They are committed to employee development alongside responsible media investment.
- What is the work arrangement for the Programmatic Media Manager position at WPP Media?
- WPP Media operates on a hybrid model, with teams typically in the office around four days a week, fostering creativity, collaboration, and connection.
- What is the salary range for a Programmatic Media Manager at WPP Media in the US?
- The base salary range for this position in the US is $60,000 to $140,000 annually, with compensation varying based on factors like location, experience, and qualifications.
- How does WPP Media approach diversity and inclusion for its Programmatic Media Manager roles?
- WPP Media is an equal opportunity employer committed to fostering a culture of respect and inclusion, ensuring everyone feels they belong and has opportunities to progress in their careers.