Manager, Paid Social
Tinuiti · United States
- Hybrid
- Full-time
- $90,000 / year
- United States
Job highlights
- Lead paid social strategies for clients.
- Manage and mentor a paid social team.
- Drive campaign performance and ROI.
- Innovate with new social media tactics.
- Work remotely with unlimited PTO.
About the role
About Tinuiti
Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
We support 100% remote work for this role!
We’d Love To Hear From You If
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
As The Manager, Paid Social You Will
- Client Management & Leadership: Engage with clients to understand their objectives and translate them into effective paid social strategies. Deliver regular updates, reports, and strategic recommendations based on campaign analysis.
- Team Leadership and Development: Lead and manage a team of Paid Social Strategists, providing guidance, mentorship, and ensuring alignment with campaign objectives. Delegate tasks, set clear expectations, and inspire the team towards achieving objectives.
- Innovation and Thought Leadership: Research and implement innovative tactics and trends in paid social media marketing. Introduce novel ideas and approaches to continuously enhance campaign effectiveness.
- Client Education: Utilize robust analytical skills to interpret campaign performance data. Extract actionable insights and provide strategic recommendations for optimizing campaign performance.
- Industry Expertise: Stay abreast of industry standards, platform changes, and algorithm updates. Implement best practices to maintain campaign relevance and effectiveness. Remain updated with industry trends, new technologies, and advancements in paid social marketing. Adapt strategies to platform changes and evolving market landscapes.
- Channel Expertise: Supervise the end-to-end execution of paid social campaigns, focusing on setup, optimization, and continual improvement. Implement advanced audience targeting, ad creatives, and bid management techniques to maximize ROI.
Professional Qualifications
- 5-7 years of experience in Paid Social roles with a proven track record of executing successful campaigns on Meta and TikTok.
- Experience with Pinterest, Snapchat, LinkedIn, X, and BeReal are a plus.
- Bachelor's degree in Marketing, Advertising, Business, or related field; or equivalent practical experience.
- Management experience preferred.
- Demonstrated success analyzing data and using analytics tools to drive marketing decisions.
- Advanced computer skills including Microsoft Excel, PowerPoint, and Google Slides, and Google Sheets.
- Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
- Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.
Compensation & Benefits
The hiring salary range for this role is $81,000 - $100,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. 8-5-101 et seq. FLSA Classification: Exempt
Benefits:
- Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
- Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
- Retirement: Match up to 4% of your contributions at 100%
- Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
- Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
- Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
Key skills/competency
- Paid Social Strategy
- Client Management
- Team Leadership
- Meta Ads
- TikTok Ads
- Performance Analysis
- Data Interpretation
- Marketing Innovation
- Audience Targeting
- ROI Optimization
Skills & topics
- Paid Social
- Social Media Marketing
- Digital Marketing
- Meta Ads
- TikTok Ads
- Client Management
- Team Leadership
- Marketing Strategy
- Performance Marketing
- REMOTE
How to get hired
- Tailor your resume: Highlight 5-7 years of paid social experience, Meta, and TikTok campaign success.
- Showcase leadership: Emphasize management experience and your ability to mentor strategists.
- Quantify achievements: Provide data-driven examples of how you've optimized campaigns and driven ROI.
- Prepare for behavioral questions: Be ready to discuss client management, innovation, and problem-solving skills.
- Understand Tinuiti's values: Align your application with their focus on 'Love Growth. Hate Waste.'
Technical preparation
Master Meta and TikTok ad platforms.,Practice audience segmentation and targeting.,Develop expertise in bid management strategies.,Prepare to analyze campaign performance data.
Behavioral questions
How do you handle difficult client feedback?,Describe a time you innovated a campaign.,How do you mentor and develop a team?,How do you prioritize tasks for multiple clients?
Frequently asked questions
- What is the salary range for the Manager, Paid Social role at Tinuiti?
- The hiring salary range for the Manager, Paid Social position at Tinuiti is $81,000 to $100,000 annually, with opportunities for incentive pay through RevShare and performance bonuses.
- Is the Manager, Paid Social role at Tinuiti remote?
- Yes, Tinuiti supports 100% remote work for the Manager, Paid Social role, offering flexibility and work-life balance.
- What are the primary responsibilities of a Manager, Paid Social at Tinuiti?
- As a Manager, Paid Social at Tinuiti, you will be responsible for client management, developing paid social strategies, leading and developing a team, implementing innovative tactics, and analyzing campaign performance to drive ROI.
- What platforms are most important for the Paid Social Manager role at Tinuiti?
- Proven experience executing successful campaigns on Meta and TikTok is essential. Experience with Pinterest, Snapchat, LinkedIn, X, and BeReal is a plus.
- What kind of benefits does Tinuiti offer for this role?
- Tinuiti offers comprehensive benefits including unlimited PTO, 20 paid holidays, medical, dental, vision, life & disability insurance, retirement matching, parental leave, and learning & development opportunities.
- What qualifications are required for the Manager, Paid Social position?
- Required qualifications include 5-7 years of paid social experience, a Bachelor's degree or equivalent, demonstrated data analysis skills, advanced computer proficiency, and strong communication and interpersonal skills. Management experience is preferred.
- How does Tinuiti approach diversity and inclusion for the Paid Social Manager role?
- Tinuiti is an equal opportunity employer that values diversity and inclusion. They do not discriminate based on various factors and are committed to providing reasonable accommodation for individuals with disabilities during the application and interview process.
- Can I apply for the Paid Social Manager role at Tinuiti if I don't meet every single requirement?
- Yes, Tinuiti encourages applications even if you don't meet every single point on the job description. They believe in considering candidates who might not check every box but still possess relevant qualifications and potential.
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