
Senior Lead, Partnerships (Audiences & Signals)
Snap Inc. · San Francisco, CA
- On site
- Full-time
- $182,000 / year
- San Francisco, CA
Job highlights
- Lead audience and signal partnerships for Snap Inc.
- Negotiate and execute partnership agreements.
- Drive adoption of Audience and Conversion APIs.
- Manage executive relationships with data partners.
- Inform product roadmap with audience landscape insights.
About the role
About Snap Inc.
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. Snapchat is an app that empowers people to express themselves, live in the moment, learn about the world, and have fun together. It's the easiest and fastest way to communicate the full range of human emotions with your friends without pressure to be popular, pretty, or perfect. Snap’s camera supports real friendships through visual communication, self expression and storytelling. Moving forward, our camera will play a transformative role in how people experience the world around them, combining what they see in the real world, with all that’s available to them in the digital world. We’re looking for a Senior Lead, Ad Partnerships to join our Measurement and Signals team at Snap Inc.!What You’ll Do:
- Establish Snap’s Audience and Signal partnerships from initial vetting and proof of concept testing to contract negotiation and execution of partnership agreements.
- Collaborate closely with various internal cross-functional peers including Product, Business Development, Legal and Finance, Product Marketing to operationalize partnerships, align on commercial models, and develop go to market strategies.
- Drive adoption of Snap’s Audience and Conversion APIs through server-to-server partner integrations, introducing process improvements that enable smooth onboarding for Snap’s mutual customers and ensuring signal resilience.
- Maintain direct and active executive-level relationships with strategic data and audience partners, serving as their primary advocate within Snap and proactively resolving business and technical challenges.
- Build a deep understanding of the evolving audience landscape (e.g., Clean Rooms, ID solutions), driving thought leadership internally and externally and informing Snap’s product roadmap.
- Influence cross-functional leadership within Snap to drive goal alignment and achieve our mission and strategy.
- Work towards bi-annual OKRs such as advertiser & revenue growth, adoption of new technology solutions and driving solution adoption.
Knowledge, Skills, & Abilities:
- Commercial Acumen: Proven expertise in structuring complex contracts. Strong knowledge of online and mobile advertising, brand advertising, and ad-effectiveness measurement techniques (Brand Lift, MMM, Incrementally). Deep understanding of the audience data landscape, including DMP/CDPs, third-party data providers, and privacy-centric targeting methodologies.
- Ability to communicate effectively with senior and executive stakeholders internally and externally.
- Experience dynamically prioritizing and managing multiple projects simultaneously and working in a fast-paced environment based on changing business priorities.
- Ability to effectively work independently and autonomously in an environment with high levels of ambiguity, but thoughtfully escalate problem areas as needed.
Minimum Qualifications:
- Bachelor’s degree or equivalent years of of practical work experience.
- 7+ years of experience in business development, business strategy, product marketing, product management, or partnerships.
- Experience defining, developing and leading projects across multiple cross-functional teams.
- Experience in MarTech, Data Management and/or Advertising, specifically working with data targeting or measurement vendors.
Preferred Qualifications:
- MBA or advanced degree in related field.
- Experience defining, developing and leading projects across multiple cross-functional teams.
- Quantitative/analytical experience, specifically working in data or statistics.
- Experience working as part of an international team.
- Strong product acumen, particularly regarding ad-tech infrastructure and signal resilience.
Diversity & Inclusion:
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information. "Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).Our Benefits:
Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!Compensation:
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future. Zone A (CA, WA, NYC): The base salary range for this position is $142,000-$214,000 annually. Zone B: The base salary range for this position is $135,000-$203,000 annually. Zone C: The base salary range for this position is $121,000-$182,000 annually. This position is eligible for equity in the form of RSUs.Key skills/competency:
- Partnerships
- Audience Strategy
- Signal Management
- Ad Tech
- Data Partnerships
- API Integrations
- Contract Negotiation
- MarTech
- Product Marketing
- Business Development
Skills & topics
- Partnerships
- Audiences
- Signals
- Ad Tech
- MarTech
- Business Development
- Snapchat
- API Integrations
- Data Partnerships
- Contract Negotiation
How to get hired
- Tailor your resume: Highlight experience in business development, partnerships, and MarTech, emphasizing data targeting or measurement vendor work.
- Showcase expertise: Detail your commercial acumen, contract negotiation skills, and knowledge of online advertising and measurement techniques.
- Demonstrate leadership: Provide examples of defining, developing, and leading cross-functional projects in fast-paced environments.
- Prepare for interviews: Be ready to discuss your understanding of the audience data landscape and your ability to manage complex relationships.
- Align with culture: Understand Snap's 'default together' policy and commitment to diversity and inclusion.
Technical preparation
Understand API integration concepts (server-to-server).,Study audience data platforms (DMP, CDP).,Review ad measurement techniques (Brand Lift, MMM).,Familiarize with privacy-centric targeting methods.
Behavioral questions
Describe a complex partnership negotiation.,How do you manage ambiguity in projects?,How do you influence senior stakeholders?,Tell about leading cross-functional teams.
Frequently asked questions
- What are the key responsibilities for a Senior Lead, Partnerships at Snap Inc.?
- The Senior Lead, Partnerships at Snap Inc. is responsible for establishing and managing audience and signal partnerships, negotiating agreements, driving adoption of APIs, and maintaining executive relationships with strategic partners. This role also involves building thought leadership in the audience data landscape and influencing internal teams.
- What qualifications are essential for the Senior Lead, Partnerships role at Snap Inc.?
- Essential qualifications include a Bachelor's degree or equivalent experience, 7+ years in business development, strategy, product marketing, or partnerships, and experience leading cross-functional projects. Specific experience in MarTech, Data Management, or Advertising with data targeting or measurement vendors is also crucial.
- What is the work arrangement for this Senior Lead, Partnerships position at Snap Inc.?
- Snap Inc. practices a 'default together' approach, expecting team members to work in the office 4+ days per week. This indicates a hybrid work arrangement with a significant in-office component.
- How does Snap Inc. approach compensation for the Senior Lead, Partnerships role?
- Compensation for the Senior Lead, Partnerships role varies based on assigned pay zones (A, B, or C) within the United States, affecting the base salary range. The starting pay depends on skills, experience, qualifications, location, and market conditions, with potential for negotiation. The position is also eligible for equity in the form of RSUs.
- What kind of benefits does Snap Inc. offer to its employees for the Senior Lead, Partnerships role?
- Snap Inc. offers a comprehensive benefits package including paid parental leave, medical coverage, emotional and mental health support programs, and equity through RSUs, aiming to support employees' health and well-being and share in the company's long-term success.
- How can I best prepare my resume for the Senior Lead, Partnerships application at Snap Inc.?
- To prepare your resume for the Senior Lead, Partnerships role at Snap Inc., emphasize your experience in business development, partnership management, contract negotiation, and knowledge of the online advertising and data landscape. Quantify your achievements in driving API adoption and managing cross-functional projects.
- What is Snap Inc.'s stance on diversity and inclusion for the Senior Lead, Partnerships position?
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