Paid Search Ads Manager
RemoteHunter · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
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Job highlights
- Manage paid search campaigns across multiple platforms.
- Drive efficient customer acquisition and reduce costs.
- Optimize campaigns using data and AI tools.
- Analyze performance and report on key metrics.
- Collaborate with cross-functional teams for growth.
About the role
About Our Client
The organization operates in the skincare industry, focused on making effective, personalized skincare accessible. Founded by dermatologists, it addresses the challenge of providing skincare products that work by combining expert medical care with personalized prescription formulas and dermatologist-developed essentials. Its licensed providers have supported millions of patients across all 50 states, reflecting a significant reach and impact in skin health.About the Opportunity
The Paid Search Ads Manager is responsible for independently owning and scaling the paid search channel to drive efficient customer acquisition within the Growth team. This role ensures performance optimization, measurement accuracy, and strategic reporting, contributing directly to reducing customer acquisition costs and enhancing conversion rates. The position involves managing large budgets and advancing the channel through data-driven decisions and innovative use of AI tools.Responsibilities
- Manage and optimize paid acquisition campaigns across Google Search, Performance Max, YouTube, Shopping, Display, Demand Gen, and Microsoft/Bing Ads.
- Ensure pacing, budget allocation, and performance meet growth and profitability targets.
- Launch and optimize campaigns focused on lowering customer acquisition cost and improving conversion rate.
- Explore and scale emerging acquisition opportunities across AI-driven search platforms and other relevant channels.
- Perform keyword, audience, bidding, feed, and landing page optimizations.
- Develop ad copy and messaging strategies informed by data and market trends.
- Analyze campaign and funnel performance to identify insights and optimization opportunities.
- Build and present performance reports that communicate channel health and strategic recommendations.
- Collaborate with stakeholders to align media strategy with acquisition and growth goals.
- Continuously test bidding strategies, audience targeting, creative, landing pages, and campaign structure.
- Use AI tools to improve workflows, creative ideation, reporting, and operational efficiency.
- Maintain the technical health and measurement integrity of paid search tracking and attribution.
- Partner with analytics, engineering, and product teams to ensure accurate tracking and measurement.
- Audit tracking infrastructure and campaign setup to resolve performance issues.
- Analyze user behavior through various tools to understand the customer journey.
- Monitor attribution trends and platform changes to maintain measurement accuracy.
Requirements
- 5-7 years of experience managing Search Ads campaigns at scale with accountability for large budgets.
- Deep expertise in Search, Performance Max, Shopping, YouTube, and Demand Gen campaigns.
- Strong analytical skills to convert raw data into actionable insights independently.
- Proven ability to scale customer acquisition efficiently while improving acquisition cost and conversion rate.
Key skills/competency
- Paid Search Ads Management
- Google Ads
- Microsoft/Bing Ads
- Performance Max Campaigns
- Demand Generation
- Customer Acquisition Cost (CAC)
- Conversion Rate Optimization (CRO)
- Data Analysis
- AI Tools in Marketing
- Media Strategy
Skills & topics
- Paid Search
- SEM
- PPC
- Google Ads
- Microsoft Ads
- Performance Max
- Demand Gen
- Customer Acquisition
- Conversion Rate Optimization
- Digital Marketing
- Marketing Manager
- Skincare
- E-commerce
- Growth Marketing
- AI Marketing
How to get hired
- Tailor your resume: Highlight your 5-7 years of experience managing large-scale paid search campaigns and budget accountability, emphasizing expertise in Google Ads (Search, Performance Max, YouTube, Shopping, Demand Gen) and Microsoft/Bing Ads.
- Showcase analytical skills: Provide specific examples of how you've converted raw data into actionable insights to reduce customer acquisition cost and improve conversion rates.
- Quantify achievements: Use numbers and data to demonstrate your success in scaling customer acquisition efficiently. Mention your experience with AI tools for workflow optimization.
- Prepare for technical questions: Be ready to discuss your strategies for keyword research, bidding, audience targeting, feed management, landing page optimization, and ensuring tracking/attribution accuracy.
- Demonstrate collaboration: Be prepared to discuss how you've partnered with analytics, engineering, and product teams to align media strategies with overall growth goals.
Technical preparation
Master Google Ads and Microsoft Ads platforms.,Practice optimizing campaigns for CAC and CPA.,Develop skills in A/B testing ad copy.,Understand attribution models and tracking.
Behavioral questions
Describe a time you reduced acquisition costs.,How do you handle large budget management?,Share an experience using AI in marketing.,How do you collaborate with engineering teams?
Frequently asked questions
- What is the typical career progression for a Paid Search Ads Manager at this company?
- While specific career paths can vary, a Paid Search Ads Manager often progresses to senior roles within the Growth team, potentially leading to a Paid Acquisition Manager position or specializing further in areas like AI-driven marketing or analytics. The focus on owning and scaling the channel provides a strong foundation for advancement.
- What kind of AI tools are expected to be used by the Paid Search Ads Manager?
- The role emphasizes the innovative use of AI tools to improve workflows, creative ideation, reporting, and operational efficiency. This could include AI-powered bidding strategies, audience segmentation tools, automated reporting dashboards, and AI-assisted ad copy generation platforms.
- How does this role contribute to the company's mission in the skincare industry?
- As a Paid Search Ads Manager, you'll be instrumental in making effective, personalized skincare accessible by driving efficient customer acquisition. Your efforts directly support the company's goal of reaching more patients and patients who need expert medical care with their personalized skincare solutions.
- What is the remote work policy for the Paid Search Ads Manager position?
- This position is fully remote, allowing you to work from anywhere. RemoteHunter is a platform connecting candidates to employers, and this role operates within a remote-first or remote-friendly environment.
- What are the key performance indicators (KPIs) for the Paid Search Ads Manager?
- Key performance indicators will likely include customer acquisition cost (CAC), conversion rates, campaign pacing, budget allocation accuracy, and overall return on ad spend (ROAS). The role focuses on driving efficiency and profitability through paid search efforts.
- How important is collaboration with other teams for this role?
- Collaboration is crucial. The Paid Search Ads Manager will partner closely with analytics, engineering, and product teams to ensure accurate tracking and measurement. Aligning media strategy with acquisition and growth goals also requires close communication with various stakeholders.
- What level of budget management is expected for this Paid Search Ads Manager role?
- The role involves managing large budgets and requires accountability for significant ad spend. Candidates should have experience managing campaigns at scale with a proven track record of efficient budget allocation and performance.