Creative Director
Peregrine · San Francisco, CA
- On site
- Full-time
- $275,000 / year
- San Francisco, CA
Job highlights
- Lead brand identity and campaign development.
- Mentor creative team and agency partners.
- Shape brand strategy and execution.
- Bridge technology and human-centric storytelling.
- Drive creative initiatives for growth.
About the role
Creative Director
Peregrine is looking for a visionary Creative Director to lead and evolve our brand identity, build our first brand campaigns and help convey what we stand for through creative campaigns and experiences. From public works to public safety, hundreds of cities across the US and Canada run on Peregrine.
Reporting to the Chief Marketing Officer (CMO), you will lead an established team of creatives to refine our brand design systems, bring our product and customers to life, and solve complex brand challenges in close partnership with the product, engineering, sales and executive leadership teams. This year, Peregrine has been expanding into new global regions and segments, with commercial businesses increasingly adopting Peregrine’s full-stack AI and data integration platform. You are a strategic thinker who understands how to bridge the gap between sophisticated technology and human-centric storytelling, particularly given the differing priorities across diverse customer segments.
What You'll Do
- Lead the evolution and execution of Peregrine’s brand strategy and help shape the company’s first brand campaigns.
- Partner with product marketing, growth marketing, and leadership to position Peregrine’s responsible AI platform and bring products, customers, and impact to life.
- Lead and mentor a team of designers and agency partners, while helping the team continue to grow.
- Oversee the full brand system, including visual identity, motion, digital, and environmental design, and maintain the supporting design resources and templates.
- Concept, design, and art-direct emotionally resonant campaigns and brand experiences across advertising, recruiting, events, and talent brand initiatives.
- Serve as a key brand advisor to the executive team and translate complex business goals into clear, compelling creative work.
- Manage multiple projects end-to-end with strong prioritization, clear timelines, and cross-functional communication.
What We Look For
- 15+ years of experience in art direction and brand design, with a proven track record in both top-tier creative agencies and high-growth in-house environments.
- A portfolio of work showcasing mastery in branding, interactive web/mobile design, video, and integrated marketing for complex technology.
- Persuasive presentation and communication skills and the ability to tie creative to strategy and goals, understanding the relationship between business strategy and brand design, with the ability to translate complex concepts (like data governance and semantic ontology) into innovative branding experiences that resonate with customers and communities alike.
- Experience building and leading high-performance creative teams in a fast-paced environment; ability to drive multiple initiatives with a strong sense of urgency.
- Located in San Francisco and willing to come into the office 4x/week.
Salary Range
$250,000 - $275,000 Annually + Benefits + Equity (if applicable) + Bonus (if applicable)
Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific work location. Information on the benefits offered is here.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Peregrine Technologies is committed to creating an inclusive environment for all employees. We celebrate diversity and are a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Key skills/competency
- Creative Direction
- Brand Strategy
- Campaign Development
- Team Leadership
- Visual Identity
- Digital Design
- Integrated Marketing
- Storytelling
- Executive Communication
- AI and Data Platform Branding
Skills & topics
- Creative Director
- Brand Strategy
- Campaign Development
- Art Direction
- Visual Design
- Marketing
- Leadership
- AI
- Data
- Technology
- San Francisco
- Creative Team Management
- Brand Identity
- Integrated Marketing
- Public Safety Technology
How to get hired
- Tailor your resume: Highlight experience in brand design, campaign leadership, and complex technology marketing.
- Showcase your portfolio: Demonstrate mastery in branding, interactive design, and integrated campaigns.
- Articulate your vision: Prepare to discuss how you connect strategy to creative execution.
- Highlight leadership skills: Emphasize experience building and managing high-performance creative teams.
- Express interest in collaboration: Show how you partner with product, marketing, and executive teams.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Creative Director role at Peregrine?
- The Creative Director at Peregrine will lead the evolution of the company's brand identity, develop the first major brand campaigns, and translate complex AI technology into human-centric storytelling for diverse customer segments.
- What experience is required for the Creative Director position at Peregrine?
- Peregrine seeks candidates with 15+ years of experience in art direction and brand design, ideally from both top-tier creative agencies and high-growth in-house environments, with a strong portfolio showcasing complex technology marketing.
- How does Peregrine leverage AI and data within its platform, and how will that impact the Creative Director's work?
- Peregrine's AI-enabled platform turns siloed data into operational intelligence. The Creative Director will be crucial in translating these sophisticated technological concepts into clear, compelling, and innovative branding experiences that resonate with various customers.
- What is the expected work arrangement for the Creative Director at Peregrine?
- This role is based in San Francisco, and the Creative Director is expected to come into the office 4 times per week, indicating a hybrid work arrangement.
- What is the salary range for the Creative Director role at Peregrine?
- The salary range for the Creative Director position at Peregrine is $250,000 to $275,000 annually, with additional benefits, equity, and bonus opportunities.
- What kind of team will the Creative Director lead at Peregrine?
- The Creative Director will lead an established team of creatives, including designers and agency partners, and will be responsible for mentoring and growing this team.
- What does Peregrine do, and who are its main customers?
- Peregrine helps public safety organizations, government agencies, and private-sector institutions use AI to turn data into operational intelligence for better decision-making. Their customers include hundreds of cities across the US and Canada.