Art Director - Waterparks & FEC's
Lucky Strike Entertainment · United States
- Hybrid
- Full-time
- $130,000 / year
- United States
✓ Hiring manager found for this role
Email the hiring manager to get a response.
Get their verified email + an intro that's ready to send.
Art Director - Waterparks & FEC's
Lucky Strike Entertainment · United States
Jordan Ellis
Hiring Manager · h•••••@corporatecareers-luckystrikeentertainment.icims.com
✍️ Your intro emailReady to send
Subject: Interested in the Art Director - Waterparks & FEC's role at Lucky Strike Entertainment
Hi Jordan — I came across the Art Director - Waterparks & FEC's opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Lucky Strike Entertainment stood out because…
🔒 Unlock to read & send
✎ Personalized to your résumé after sign-up.
$1 once
Just this hiring manager
Best value
$9/mo
Unlimited — any job, anywhere
- ✓ Verified email of the hiring manager
- ✓ Intro email personalized to your résumé
- ✓ $9/mo = unlimited — any job link
Secure checkout · cancel anytime
View the original posting ↗
Not recommended alone — most applicants never hear back.
Job highlights
- Lead visual direction for waterparks and FECs.
- Develop brand identity and campaign creative.
- Create scalable design systems and templates.
- Manage and mentor a junior designer.
- Collaborate with marketing and external partners.
About the role
Art Director Waterparks FECs
Lucky Strike Entertainment is seeking a talented Art Director to lead the visual direction and execution of brand and campaign creative across our Waterparks and Family Entertainment Center (FEC) portfolio, including Castle Park. This is a senior, hands-on role responsible for shaping and evolving brand identity, developing high-impact creative, and ensuring consistency across all channels.
What You'll Do
Creative Direction & Brand Development
- Lead the development and evolution of brand identity across Waterparks, FECs, and Castle Park.
- Concept and execute hero creative for campaigns, seasonal initiatives, and key business moments.
- Translate business and marketing objectives into compelling, high-performing visual storytelling.
- Ensure consistency and quality across all creative, maintaining a cohesive brand system.
Campaign & Asset Development
- Develop campaign creative across digital, social, email, web, OOH, and in-park materials.
- Oversee creation of in-park collateral (signage, menus, wayfinding, event materials) and ensure alignment with brand standards.
- Partner with marketing to bring seasonal, promotional, and always-on campaigns to life.
Template & System Creation
- Build and maintain scalable design templates and toolkits for digital and print assets.
- Establish clear design guidelines that enable efficient execution by designers and external partners.
- Ensure templates balance brand consistency with flexibility across multiple parks and markets.
Team Leadership & Workflow Management
- Manage and mentor one direct report (Designer), providing clear direction, feedback, and development support.
- Own incoming creative requests, prioritizing, assigning, and ensuring timely completion.
- Determine when to personally lead work vs. delegate to the designer based on complexity and priority.
- Maintain visibility into all active projects and proactively manage timelines and deliverables.
Cross-Functional Collaboration
- Partner closely with the internal creative team, Waterpark and FEC marketing teams, and other stakeholders.
- Collaborate with media, operations, and external partners to ensure creative aligns with channel strategy and execution.
- Participate in campaign planning to ensure creative is integrated from concept through launch.
Production & Execution Oversight
- Oversee production across digital, print, and out-of-home (OOH) channels.
- Ensure all deliverables meet technical specifications and production standards.
- Work with vendors and partners (print, fabrication, media) to bring creative to life in-market.
What You'll Bring
- Strong portfolio demonstrating brand development, campaign creative, and multi-channel execution.
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and modern design tools.
- Deep understanding of typography, layout, color, and visual systems.
- Experience creating scalable design systems and templates.
- Ability to think strategically while executing at a high level.
- Highly organized with strong project management instincts.
- Comfortable managing multiple priorities in a fast-paced environment.
- Proactive, solution-oriented, and able to take full ownership of projects.
- Strong communicator with the ability to present and defend creative decisions.
- Collaborative mindset with a focus on elevating team output.
Required Qualifications
- Bachelor’s degree in Graphic Design, Visual Arts, or related field (or equivalent experience).
- 6–8+ years of experience in design, with at least 2+ years in a senior or lead role.
- Experience across digital, print, and environmental/experiential design.
- Experience managing or mentoring junior designers.
What You’ll Get
At Lucky Strike Entertainment, we’re committed to supporting your well being both on and off the job. Benefits include Medical, Dental, Vision plans, Wellness resources, 401(k) Retirement Plans, Employee Stock Purchase Program, Employee Assistance Program (EAP), Vacation and Holidays, and discounts on bowling, attractions, and retail.
About Lucky Strike Entertainment
Lucky Strike Entertainment is a premier location-based entertainment platform with over 360 locations across North America, offering experiences in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association.
Key skills/competency
- Art Direction
- Brand Development
- Campaign Creative
- Graphic Design
- Visual Storytelling
- Team Leadership
- Project Management
- Adobe Creative Suite
- Design Systems
- Cross-Functional Collaboration
Skills & topics
- Art Director
- Waterparks
- FECs
- Brand Development
- Campaign Creative
- Graphic Design
- Visual Storytelling
- Team Leadership
- Project Management
- Adobe Creative Suite
How to get hired
- Tailor your resume: Highlight experience in brand development, campaign creative, and multi-channel execution relevant to waterparks and FECs.
- Showcase your portfolio: Ensure your portfolio demonstrates expertise in Adobe Creative Suite, typography, layout, and system design.
- Emphasize leadership: Detail your experience managing junior designers and overseeing creative workflows.
- Research Lucky Strike: Understand their brands, values, and commitment to creating memorable guest experiences.
- Prepare for interviews: Be ready to discuss your creative process, problem-solving skills, and ability to work collaboratively.
Technical preparation
Master Adobe Creative Suite tools.,Develop a strong digital design portfolio.,Create scalable design systems and templates.,Understand brand consistency and execution.
Behavioral questions
How do you translate business goals into visuals?,Describe a time you mentored a junior designer.,How do you manage competing creative priorities?,How do you ensure brand consistency across channels?
Prefer to apply the usual way?
Not recommended alone — most applicants never hear back. Email the hiring manager first.
Frequently asked questions
- What is the salary range for the Art Director Waterparks FECs role at Lucky Strike Entertainment?
- The salary range for the Art Director, Waterparks & FECs position at Lucky Strike Entertainment is $80,000 - $130,000 annually, plus a bonus. This is a competitive compensation package that also includes a range of benefits.
- Is the Art Director Waterparks FECs role remote or on-site at Lucky Strike Entertainment?
- The Art Director, Waterparks & FECs position is a remote role, with the option to be based in NYC, LA, or Miami.
- What software expertise is required for the Art Director Waterparks FECs position?
- Expertise in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, is required for the Art Director, Waterparks & FECs role. Familiarity with modern design tools is also expected.
- Does Lucky Strike Entertainment offer benefits for the Art Director Waterparks FECs role?
- Yes, Lucky Strike Entertainment offers a comprehensive benefits package for its corporate associates, including Medical, Dental, Vision plans, wellness resources, 401(k) retirement plans, an Employee Stock Purchase Program, and an Employee Assistance Program (EAP).
- What is the required experience level for the Art Director Waterparks FECs job?
- The Art Director, Waterparks & FECs role requires 6-8 years of experience in design, with at least 2 years in a senior or lead capacity. A Bachelor's degree in a related field or equivalent experience is also necessary.
- Will I be managing a team as an Art Director at Lucky Strike Entertainment?
- Yes, the Art Director, Waterparks & FECs role includes managing and mentoring one direct report, a Designer. You will oversee their work and provide guidance and development support.
- What kind of creative projects will the Art Director Waterparks FECs be working on?
- The Art Director will lead visual direction for waterparks and FECs, concept and execute hero creative for campaigns, develop digital and print assets, and oversee in-park collateral like signage and menus.
Similar roles
Open positions we recommend based on this role.