Lead, Strategy & Governance
Kraft Heinz · Chicago, IL
- On site
- Full-time
- $176,900 / year
- Chicago, IL
Job highlights
- Lead sports & entertainment partnerships strategy.
- Drive brand equity and long-term growth.
- Collaborate across departments and with agencies.
- Analyze data to inform strategy and results.
- Requires 8-10 years of marketing experience.
About the role
About the Role
Marketing is at the core of Kraft Heinz's decision-making, driving revenue and profit by deeply understanding consumers. As a Lead, Partnership Strategy & Governance, you will be instrumental in shaping our brands and businesses through strategic partnerships within the Sports & Entertainment Industry. This role is perfect for a strategic thinker, project manager, and operational optimizer with excellent communication skills, comfortable collaborating across all organizational levels.
Responsibilities
You will lead the governance and operations of sports and entertainment partnerships, driving innovative marketing channels to build brand equity and long-term growth. Key responsibilities include:
- Assisting the Head of Sports & Entertainment Marketing in developing comprehensive strategies and evaluating partnership opportunities.
- Collaborating with internal stakeholders on all partnership initiatives.
- Working closely with agency vendors to ensure process automation and reporting accuracy.
- Supporting the development of research frameworks for ROI analysis of partnerships.
- Influencing category marketing, central marketing, consumer insights, sales, finance, legal, procurement, and agency partners.
- Participating in senior leadership presentations and discussions.
- Ensuring compliance and mitigating financial, legal, and reputational risks through collaboration with functional partners.
- Applying consumer insights to inform sports partnerships and campaign strategies.
- Analyzing data to refine strategies and assess market performance.
Qualifications
- 8-10 years of experience in sports and entertainment marketing, preferably within a CPG company or agency side (advertising, consulting, media).
- Creative innovator passionate about leveraging partnerships for strategic business impact.
- Proven experience in developing and executing sports/entertainment partnerships, emphasizing collaboration.
- Strong problem-solving and analytical skills with the ability to simplify complex issues.
- Effective communication and interpersonal skills, with cross-functional team experience.
- Ability to thrive in a dynamic, fast-paced environment, managing multiple projects with adaptability and flexibility.
Total Rewards at Kraft Heinz
Kraft Heinz offers a comprehensive Total Rewards philosophy, providing a meaningful and flexible range of programs that support our diverse workforce and align with our company strategy and values. This includes competitive salary, bonus eligibility, and a robust benefits package covering healthcare, protection, and savings, alongside wellbeing programs focused on physical, social, emotional, and financial health.
Location
Chicago/Aon Center
Key skills/competency
- Partnership Strategy
- Governance and Operations
- Sports and Entertainment Marketing
- Brand Equity Building
- Cross-functional Collaboration
- Project Management
- Agency Management
- Consumer Insights
- Data Analysis
- Strategic Planning
Skills & topics
- Partnership Strategy
- Governance
- Sports Marketing
- Entertainment Marketing
- CPG
- Brand Management
- Marketing Strategy
- Agency Management
- Project Management
- Cross-functional Leadership
- Chicago Jobs
- Marketing Lead
How to get hired
- Tailor your resume: Highlight experience in sports/entertainment marketing, partnership strategy, and cross-functional collaboration relevant to Kraft Heinz.
- Showcase your strategic thinking: Emphasize your ability to turn ideas into actions and optimize processes.
- Quantify your achievements: Use data to demonstrate the impact of your partnership initiatives and analytical skills.
- Prepare for behavioral questions: Be ready to discuss how you've handled complex projects and collaborated effectively in past roles.
- Research Kraft Heinz: Understand their brands, marketing strategies, and commitment to innovation and consumer insights.
Technical preparation
Review partnership case studies.,Analyze ROI frameworks for marketing.,Understand CPG marketing trends.,Practice data interpretation for strategy.
Behavioral questions
Describe a complex partnership you managed.,How do you drive cross-functional alignment?,Share an example of optimizing a process.,How do you mitigate risks in partnerships?
Frequently asked questions
- What is the primary focus of the Lead, Partnership Strategy & Governance role at Kraft Heinz?
- The Lead, Partnership Strategy & Governance role at Kraft Heinz is centered on driving brand and business growth through strategic partnerships within the Sports & Entertainment Industry. This involves managing sponsorships, media, and agency relationships, with a strong emphasis on governance, operational optimization, and cross-functional collaboration.
- What kind of experience is preferred for the Lead, Partnership Strategy & Governance position?
- The preferred candidate for the Lead, Partnership Strategy & Governance role at Kraft Heinz has 8-10 years of prior experience in sports and entertainment marketing. This experience can be from within a CPG company or from supporting such efforts on the agency side (advertising, consulting, media).
- How does Kraft Heinz approach total rewards for this position?
- Kraft Heinz offers a comprehensive Total Rewards philosophy, including a competitive base salary, eligibility for performance-based bonuses, and a robust benefits package. This encompasses health, protection, and savings plans, as well as wellbeing programs designed to support employees' physical, social, emotional, and financial health.
- What are the key skills needed to succeed as a Lead, Partnership Strategy & Governance at Kraft Heinz?
- Key skills for this role include strong strategic thinking, project management, operational optimization, excellent communication, and the ability to work effectively across diverse teams. Experience in sports and entertainment marketing, data analysis, and consumer insights is also crucial.
- Can I work remotely in the Lead, Partnership Strategy & Governance role at Kraft Heinz?
- The job description indicates the location for this role is Chicago/Aon Center. While Kraft Heinz offers flexible work arrangements as part of their wellbeing programs, this specific role appears to be based in their Chicago office.