What are the primary responsibilities of an Insights & Knowledge Director at Georgia-Pacific?

The Insights & Knowledge Director at Georgia-Pacific leads market research and consumer insights efforts for the Retail CPG business, focusing on delivering strategic recommendations to drive brand growth and innovation. This includes overseeing research projects, synthesizing learnings, collaborating with stakeholders, and mentoring a team.

What qualifications are essential for the Insights & Knowledge Director role at Georgia-Pacific?

Essential qualifications include a Bachelor's degree, 10 years of experience in market research or consumer insights, expertise in qualitative and quantitative methodologies, and experience in a retail/CPG environment. Proven leadership and team management experience are also critical.

Is this a remote or hybrid position at Georgia-Pacific?

This is a hybrid role based in Atlanta, Georgia, requiring three days a week in the office (Tuesday, Wednesday, and Thursday) with some travel expected.

What is Georgia-Pacific's approach to research and innovation?

Georgia-Pacific embraces both classic and entrepreneurial research approaches, encouraging a forward-thinking mindset. They value connecting consumer insights to business context and brand growth strategies, and support initiatives across the full product lifecycle.

What are the opportunities for professional development at Georgia-Pacific?

The company emphasizes empowering employees and fostering professional growth. For this role, there's a focus on coaching direct reports, building capabilities, and enabling knowledge sharing to maximize individual and collective contributions.

What kind of travel is expected for the Insights & Knowledge Director role?

The role requires willingness to travel at least 20%, likely for business needs such as collaborating with teams or attending industry events.

What is the reporting structure for this Insights & Knowledge Director position?

The Insights & Knowledge Director reports to the Senior Director of the broader Insights & Knowledge team within Georgia-Pacific.

Insights & Knowledge Director - Retail Towel/Tissue/Napkin (Brawny, Sparkle, Quilted Northern, Angel Soft, Vanity Fair) – Hybrid Role

Georgia-Pacific LLC · Atlanta, GA

On site
Full-time
$150,000 / year
Atlanta, GA

Job highlights

Lead consumer insights for Retail TTN business.
Deliver strategic recommendations for brand growth.
Manage qualitative and quantitative research projects.
Collaborate with senior leadership and cross-functional teams.
Coach and develop direct reports for professional growth.

About the role

Insights & Knowledge Director - Retail Towel/Tissue/Napkin

We are seeking an experienced market research & insights practitioner to lead efforts for the Retail CPG business at Georgia-Pacific. The ideal candidate will be responsible for delivering comprehensive consumer insights and strategic recommendations that fuel brand growth and innovation. This role requires a forward-thinking leader who can navigate complex landscapes, inspire cross-functional collaboration, and translate consumer behavior into actionable business strategies.

Reporting to the Senior Director of the broader Insights & Knowledge team, this position is a part of a team responsible for building the organization’s consumer knowledge foundation and identifying proprietary insights. Internal customers will span the full organization from core Retail TTN business team, brand building/marketing, innovation, research & development, and sales. The candidate must possess the ability to thrive in a fast-paced environment that embraces both classic and entrepreneurial research approaches.

The role will be based in Atlanta, Georgia, with some travel required. This is a hybrid role with three days a week in office (Tue/Wed/Thurs).

What You Will Do

Serve as strong strategic thought leader and partner to Retail TTN leadership, enabling both short and long-term business value.
Lead efforts to synthesize new & existing learnings into actionable, value-generating market insights.
Oversee the design, implementation, and management of qualitative and quantitative research projects to support internal business objectives.
Oversee the efficient and effective dissemination of insights to key stakeholders.
Collaborate with senior leadership and cross-functional teams to identify research needs and influence strategic direction.
Collaborate with key disciplines along the innovation pipeline, from early idea generation, concept & product development and testing, to commercialization and post-launch learning.
Develop and manage the market research forecast, ensuring effective allocation of resources to maximize impact and efficiency.
Serve as advocate for the voice of the consumer/customer, ensuring insights and needs are at the forefront of strategic decision-making and brand initiatives.
Coach and actively develop direct reports, with a strong focus on fostering professional growth, building capabilities, and enabling knowledge sharing across the team to maximize individual and collective contribution.

Key Talents

Ability to connect consumer insights to business context and brand growth strategies.
Possess natural curiosity to learn the business and market.
Self-starter with ability to manage multiple priorities in a complex environment.
Ability to be recognized as a trusted advisor for strategic thinking.
Proven ability to build and maintain relationships with key stakeholders.
Utilize knowledge synthesis and strong storytelling skills to develop and deliver clear research and insight points of view to complement research findings and guide strategic decision making.
Proven leadership experience with the ability to inspire, mentor, and drive cross-functional collaboration.
Open and adaptable mindset with a passion for exploring new research methodologies, tools, and market trends.

Who You Are (Basic Qualifications)

Bachelor's degree
10 years of experience as market research or consumer insights practitioner
Experience in qualitative and quantitative research methodologies and tools
Experience in a retail-driven, competitive environment—ideally within CPG and/or the pulp and paper industry—leading research for a recognized brand across areas such as brand positioning, equity tracking, copy development, and packaging (both shelf and e-commerce).
Experience supporting research initiatives across full product lifecycle, including innovation, development, commercialization support, post launch
Experience working with research vendors
Experience leading high-impact research initiatives that drive business growth.
Experience managing and mentoring research teams.
Willing to travel at least 20%

What Will Put You Ahead

Graduate degree (MMR, MBA, or other complementary discipline)
Experience working for industry recognized leader in insights and innovation
Experience leveraging behavioral science principles in research, applying them selectively to deepen understanding of real-world consumer decision-making.

About Georgia-Pacific LLC

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.

Who We Are

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Our Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.

Equal Opportunities

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here, aquí, or tu).

Key skills/competency

Market Research
Consumer Insights
Strategic Planning
Brand Growth
Innovation
Qualitative Research
Quantitative Research
CPG Industry
Leadership
Storytelling

Skills & topics

Insights Director
Market Research
Consumer Insights
CPG
Retail
Brand Strategy
Innovation
Qualitative Research
Quantitative Research
Leadership
Atlanta
Hybrid

How to get hired

Tailor your resume: Highlight 10+ years in market research, CPG experience, and leadership skills.
Showcase strategic thinking: Emphasize ability to connect insights to brand growth and influence strategy.
Demonstrate leadership: Provide examples of mentoring teams and driving cross-functional collaboration.
Prepare for hybrid: Be ready to discuss your approach to a hybrid work model in Atlanta.
Research Georgia-Pacific: Understand their brands, values, and commitment to innovation.

Technical preparation

Master qualitative and quantitative research methods.,Practice synthesizing data into actionable insights.,Develop strong storytelling for research presentations.,Understand CPG market dynamics and competitive landscape.

Behavioral questions

Describe a time you influenced strategy with insights.,How do you foster growth in your team?,Share an experience managing multiple priorities.,How do you build trust with stakeholders?

Frequently asked questions

What are the primary responsibilities of an Insights & Knowledge Director at Georgia-Pacific?: The Insights & Knowledge Director at Georgia-Pacific leads market research and consumer insights efforts for the Retail CPG business, focusing on delivering strategic recommendations to drive brand growth and innovation. This includes overseeing research projects, synthesizing learnings, collaborating with stakeholders, and mentoring a team.
What qualifications are essential for the Insights & Knowledge Director role at Georgia-Pacific?: Essential qualifications include a Bachelor's degree, 10 years of experience in market research or consumer insights, expertise in qualitative and quantitative methodologies, and experience in a retail/CPG environment. Proven leadership and team management experience are also critical.
Is this a remote or hybrid position at Georgia-Pacific?: This is a hybrid role based in Atlanta, Georgia, requiring three days a week in the office (Tuesday, Wednesday, and Thursday) with some travel expected.
What is Georgia-Pacific's approach to research and innovation?: Georgia-Pacific embraces both classic and entrepreneurial research approaches, encouraging a forward-thinking mindset. They value connecting consumer insights to business context and brand growth strategies, and support initiatives across the full product lifecycle.
What are the opportunities for professional development at Georgia-Pacific?: The company emphasizes empowering employees and fostering professional growth. For this role, there's a focus on coaching direct reports, building capabilities, and enabling knowledge sharing to maximize individual and collective contributions.
How does Georgia-Pacific value diversity in its hiring?: Georgia-Pacific, as part of Koch companies, values diversity of thought, perspectives, aptitudes, experiences, and backgrounds. They are a Military Ready and Second Chance employer.
What kind of travel is expected for the Insights & Knowledge Director role?: The role requires willingness to travel at least 20%, likely for business needs such as collaborating with teams or attending industry events.
What is the reporting structure for this Insights & Knowledge Director position?: The Insights & Knowledge Director reports to the Senior Director of the broader Insights & Knowledge team within Georgia-Pacific.

Similar roles

Open positions we recommend based on this role.