Marketing Science Lead
Deel · EMEA
- Hybrid
- Full-time
- $150,000 / year
- EMEA
Job highlights
- Lead a $100M+ marketing test and learn ecosystem.
- Optimize spend through rigorous statistical validation.
- Drive high-growth strategies for paid marketing.
- Discover new growth levers and scale opportunities.
- Innovate with ad platforms and attribution models.
About the role
Growth Marketing Science Lead
As the Growth Marketing Science Lead, you will be the architect of our "Test and Learn" ecosystem. With an annual spend exceeding $100M, your mission is to ensure every dollar is optimized through rigorous statistical validation. You will translate complex data into high-growth strategies for our search and paid social teams, ensuring we aren't just spending, but scaling intelligently.
Responsibilities
- Experimentation Roadmap: Design and lead a high-velocity A/B and multivariate testing roadmap across channels, campaign types, ad creatives and audience segments.
- Strategic Guidance: Serve as the "strategic pulse" for the Paid Marketing team. Provide data-backed briefs that tell Channel Managers exactly where to pivot spend based on test winners.
- Opportunity Discovery: Go beyond standard reporting to "mine" data for untapped growth levers. Identify patterns that haven't been scaled and propose the business case for expansion.
- Platform Alpha & Best Practices: Stay at the bleeding edge of ad platform capabilities (Google, Meta, LinkedIn). Experiment with "alpha/beta" features (e.g., Value-Based Bidding, PMax experimentation) to ensure our stack is consistently ahead of industry benchmarks.
- Advanced Attribution: Continuously refine our multi-touch attribution (MTA) and Media Mix Modeling (MMM) models to measure the incremental impact of non-linear B2B buyer journeys.
- Marketing Data Infrastructure: Partner with Analytics Engineering to build clean, scalable data models in Snowflake (via dbt) that specifically track experiment lift and incrementalities, and present their performance metrics in a dashboard.
Key skills/competency
- Data Analytics
- Growth Marketing
- A/B Testing
- Multivariate Testing
- SQL
- Looker
- Snowflake
- dbt
- Attribution Modeling
- Marketing Data Infrastructure
Skills & topics
- Growth Marketing
- Marketing Science
- Data Analytics
- A/B Testing
- SQL
- Snowflake
- Looker
- B2B Marketing
- Paid Social
- Search Marketing
- Marketing Strategy
- Experimentation
- Attribution Modeling
- MMM
- MTA
- dbt
- Data Science
How to get hired
- Tailor your resume: Highlight your B2B growth marketing, experimentation, and SQL experience.
- Showcase data skills: Quantify your impact with examples of optimizing spend and identifying growth levers.
- Demonstrate analytical thinking: Prepare to discuss your approach to A/B testing and attribution modeling.
- Understand Deel's mission: Research how their product impacts global hiring and compliance.
- Prepare for technical questions: Brush up on SQL, Looker, Snowflake, and statistical concepts.
Technical preparation
Master SQL for complex data queries.,Understand statistical concepts for experimentation.,Practice designing A/B tests.,Familiarize with Snowflake and dbt.
Behavioral questions
Describe a complex data problem you solved.,How do you influence marketing strategy with data?,Tell me about a time you discovered a growth lever.,How do you stay updated on ad platform changes?
Frequently asked questions
- What is Deel's approach to marketing experimentation?
- Deel emphasizes a robust 'Test and Learn' ecosystem, driven by rigorous statistical validation to optimize an annual marketing spend exceeding $100M. The Growth Marketing Science Lead will architect this system, focusing on high-velocity A/B and multivariate testing across various marketing elements.
- What technical skills are essential for the Growth Marketing Science Lead role at Deel?
- Proficiency in SQL, Looker, and Snowflake is crucial. A deep understanding of experimentation methodology, including sample size calculation, p-values, and confidence intervals, is also required. Experience with dbt for data modeling is a plus.
- How does Deel measure marketing impact?
- Deel utilizes advanced attribution methods such as multi-touch attribution (MTA) and Media Mix Modeling (MMM) to understand the incremental impact of marketing efforts, especially within complex B2B buyer journeys.
- What kind of growth strategies will this role influence at Deel?
- This role is central to translating complex data into high-growth strategies for Deel's search and paid social teams. You'll identify untapped growth levers, recommend strategic pivots in spend, and ensure intelligent scaling of marketing efforts.
- What is the expected experience level for the Growth Marketing Science Lead at Deel?
- Deel is looking for candidates with 5+ years of experience in a Data Analytics or Growth Marketing role, ideally within a high-spend B2B environment. A strong background in experimentation and a growth mindset are also key.
- How does Deel leverage new ad platform features?
- The Growth Marketing Science Lead is expected to stay at the forefront of ad platform capabilities (Google, Meta, LinkedIn) and experiment with alpha/beta features to maintain a competitive edge and ensure Deel's marketing stack is industry-leading.
- What is the role of data infrastructure in this position?
- You will partner with Analytics Engineering to build scalable data models in Snowflake (using dbt) for tracking experiment lift and incrementality. Presenting performance metrics via dashboards is also a key responsibility.
Similar roles
Open positions we recommend based on this role.