B2C Copywriter (CPG)
Creative Circle · Marlborough, MA
- On site
- Contract
- $70,000 / year
- Marlborough, MA
Job highlights
- Write engaging B2C copy across all channels.
- Develop messaging for product launches and campaigns.
- Collaborate with cross-functional teams for brand storytelling.
- Produce SEO, AEO, and GEO optimized content.
- Manage multiple projects under tight deadlines.
About the role
B2C Copywriter CPG Opportunity
Our global consumer products company is seeking a creative, strategic Copywriter to develop compelling, on-brand messaging across digital and traditional channels. This is a 40 hour a week opportunity, through February 2026. It is onsite Tuesday-Thursday, west of Boston. You will be required to have your equipment (laptop) to bring onsite. This role focuses on concepting, writing, and delivering content that engages global consumers, supports brand growth, and aligns with marketing objectives.
Key Responsibilities
- Create copy for packaging, ads, email, web, social, retail, and more
- Develop messaging for product launches and campaigns
- Write scripts for video, product instructions, and marketing materials
- Collaborate cross-functionally (Marketing, Innovation, Insights) to ensure cohesive brand storytelling
- Produce SEO-, AEO-, and GEO-optimized content
- Drive product and technology naming initiatives
- Maintain consistent brand voice and editorial standards
- Edit and proof content; support PR and campaign communications
- Improve engagement across platforms while meeting deadlines
Qualifications
- 3+ years in B2C copywriting/content marketing (agency preferred)
- Strong conceptual thinking and storytelling skills
- Experience writing across digital, print, e-commerce, and social channels
- Expertise in packaging copy and brand voice development
- Excellent writing, editing, and proofreading skills
- Ability to manage multiple projects independently under tight timelines
Core Competencies
Creativity, strong communication, attention to detail, collaboration, and a results-driven mindset.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.
Application Instructions
Email Your Resume In Word To boconnell@creativecircle.com. Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply. Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : BO5-1988536L443 -- in the email subject line for your application to be considered.
Bailey O'Connell - Recruitment Strategist
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This is a new role. This job was first posted by Creative Circle on 06/02/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.
Everforth Creative Circle is an Equal Opportunity Employer.
Key skills/competency
- B2C Copywriting
- CPG Marketing
- Content Marketing
- Brand Storytelling
- SEO/AEO/GEO Optimization
- Packaging Copy
- Digital Marketing
- Social Media Content
- Video Scriptwriting
- Project Management
Skills & topics
- B2C Copywriter
- CPG
- Copywriting
- Content Marketing
- Brand Messaging
- Digital Marketing
- Advertising
- Creative
- Marketing
- Writer
How to get hired
- Tailor your resume: Highlight 3+ years of B2C copywriting experience, focusing on CPG, agency work, and campaign success.
- Showcase your portfolio: Include diverse examples of packaging copy, digital content, and brand voice development.
- Emphasize key skills: Directly address conceptual thinking, storytelling, editing, and project management in your application.
- Follow application instructions precisely: Ensure your resume is in Word format and the subject line includes the required JobID.
- Prepare for onsite interviews: Be ready to discuss collaborative teamwork and your results-driven approach.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the work arrangement for the B2C Copywriter (CPG) role at Creative Circle?
- This B2C Copywriter (CPG) position at Creative Circle is an onsite role, requiring Tuesday-Thursday attendance. You will need to bring your own laptop.
- What are the primary responsibilities of the B2C Copywriter (CPG) at Creative Circle?
- The B2C Copywriter (CPG) at Creative Circle will create copy for various channels including packaging, ads, email, web, and social media. They will also develop messaging for launches, write scripts, ensure brand voice consistency, and produce SEO-optimized content.
- What qualifications are essential for the B2C Copywriter (CPG) role?
- Essential qualifications for this B2C Copywriter (CPG) role include over 3 years of B2C copywriting/content marketing experience (agency preferred), strong conceptual and storytelling skills, and experience across digital, print, e-commerce, and social channels. Expertise in packaging copy and brand voice development is also key.
- How should I apply for the B2C Copywriter (CPG) position with Creative Circle?
- To apply for the B2C Copywriter (CPG) position, email your resume in Word format to boconnell@creativecircle.com. Ensure the email subject line includes the specific JobID: linkedin : BO5-1988536L443. Applying through the website by clicking 'apply' is also recommended.
- Does Creative Circle offer sponsorship for the B2C Copywriter (CPG) role?
- No, Creative Circle does not offer sponsorship for non-immigrant visas such as H-1B, TN, or O visas for the B2C Copywriter (CPG) role. Applicants must be currently authorized to work in the United States without sponsorship.
- What is the duration of the B2C Copywriter (CPG) contract at Creative Circle?
- The B2C Copywriter (CPG) contract is a temporary opportunity expected to last through February 2026.
- What benefits are available for this B2C Copywriter (CPG) position through Creative Circle?
- Creative Circle offers a freelance employee benefits package for the B2C Copywriter (CPG) role, including eligibility for a MEC medical plan, dental/vision/term life, discount prescription program, and a 401(k) plan, with additional benefits based on service length.