Social Analyst (Remote)
Cella · Seattle, WA
- On site
- Contract
- $93,600 / year
- Seattle, WA
Job highlights
- Analyze paid social campaigns using data-driven insights.
- Build and maintain reporting dashboards and systems.
- Ensure data accuracy and governance across platforms.
- Partner with cross-functional teams for strategic decisions.
- Utilize Sprinklr for reporting and campaign management.
About the role
Social Analyst
Cella is seeking a detail-oriented, analytically rigorous, and AI-native Social Analyst to build and own the dashboard & reporting engine that powers paid social decision-making. This is a hands-on data and reporting role with significant strategic impact, focused on translating raw campaign data into clear, actionable insights across paid social programs.
Responsibilities:
As a Social Analyst, you will:
- Build scalable reporting systems and self-serve dashboards to empower the team.
- Design and maintain rigorous measurement frameworks across attribution, incrementality, and experimentation.
- Ensure data accuracy, governance, and consistency across all reporting surfaces.
- Identify gaps in measurement infrastructure and proactively recommend solutions.
- Enable faster, better-informed decisions through improved data access and collaboration.
Reporting Ecosystem Ownership:
- Own and evolve the full paid social reporting ecosystem, including dashboards, templates, and automated reporting workflows.
- Build scalable, self-serve dashboards in Sprinklr and complementary tools for real-time performance data access.
- Develop and maintain standardized reporting cadences: weekly performance reports, campaign wrap-ups, and quarterly business reviews (QBRs).
Data Integration & Governance:
- Manage data integrations across paid social platforms, site analytics tools, and brand study vendors for a unified data environment.
- Establish and enforce data governance standards (naming conventions, taxonomy, QA processes) for accuracy and consistency.
- Partner with marketing technology and data engineering teams to troubleshoot data discrepancies and improve pipeline reliability.
Measurement Framework Design & Maintenance:
- Design, implement, and maintain comprehensive measurement frameworks.
- Build and maintain Sprinklr dashboards to track social performance.
- Develop LOB-specific reporting views to meet stakeholder expectations and surface actionable insights.
- Maintain dashboard integrity through consistent tagging, taxonomy, and data hygiene standards.
- Pull and consolidate data from various sources into unified performance views.
- Surface clear, business-relevant insights to inform investment and optimization decisions.
Nice to have:
- Attribution models across full-funnel paid social activity.
- Conversion tracking and pixel governance.
- Incrementality testing and lift study design.
- A/B testing structures and experimentation protocols.
Cross-Functional Partnership:
- Serve as the primary measurement and analytics partner for the social team.
- Partner closely with marketing technology, data science, and platform partners (including Sprinklr) to build robust solutions.
- Collaborate with paid social channel managers to understand reporting needs and close visibility gaps.
- Proactively identify measurement gaps and blind spots, developing recommendations for improvement.
- Continuously evaluate and improve reporting automation to reduce manual effort and increase insight delivery speed.
- Document measurement approaches and maintain a knowledge base.
Qualifications:
- 5+ years of experience in digital marketing analytics, paid social measurement, or a related data/reporting role.
- Required: Hands-on experience building and managing campaigns, reports, and dashboards within Sprinklr.
- Deep understanding of paid social measurement methodologies.
- Strong proficiency in platform ad managers (Meta, TikTok, YouTube, LinkedIn, etc.).
- Experience building and maintaining automated dashboards and reporting pipelines; proficiency with data visualization tools.
- Advanced analytical skills with the ability to work with large, complex datasets.
- Strong communicator, able to present data findings clearly to cross-functional stakeholders.
- Highly organized, self-directed, and able to manage multiple workstreams independently.
- Collaborative mindset and comfort working cross-functionally.
- Sprinklr Tool experience required.
Key skills/competency:
- Social Analytics
- Paid Social Measurement
- Sprinklr
- Data Visualization
- Reporting Systems
- Measurement Frameworks
- Data Governance
- Digital Marketing Analytics
- Cross-Functional Collaboration
- Actionable Insights
Skills & topics
- Social Analyst
- Paid Social
- Marketing Analytics
- Sprinklr
- Data Reporting
- Dashboard Development
- Measurement Frameworks
- Digital Marketing
- Remote
- Contract
How to get hired
- Tailor your resume: Highlight your Sprinklr experience and paid social analytics expertise.
- Quantify achievements: Use numbers to demonstrate your impact on campaign performance and reporting efficiency.
- Showcase analytical skills: Emphasize your ability to derive actionable insights from complex data.
- Prepare for Sprinklr questions: Be ready to discuss your hands-on experience with the platform's reporting features.
- Demonstrate collaboration: Highlight your experience working with cross-functional teams and stakeholders.
Technical preparation
Master Sprinklr for reporting and dashboards.,Practice synthesizing data from multiple ad platforms.,Build sample dashboards with mock campaign data.,Review attribution and incrementality testing concepts.
Behavioral questions
Describe a complex data problem you solved.,How do you ensure data accuracy and governance?,How do you present insights to non-technical stakeholders?,How do you manage multiple reporting workstreams?
Frequently asked questions
- What is the primary responsibility of the Social Analyst role at Cella?
- The primary responsibility of the Social Analyst at Cella is to build and own the dashboard and reporting engine for paid social decision-making. This involves translating raw campaign data into actionable insights and ensuring data accuracy and consistency.
- What specific tools are required for the Social Analyst position at Cella?
- Hands-on experience building and managing campaigns, reports, and dashboards within Sprinklr is explicitly required for this Social Analyst role. Proficiency with other data visualization tools and platform ad managers is also expected.
- What level of experience is needed for the Social Analyst role at Cella?
- The Social Analyst role at Cella requires a minimum of 5 years of experience in digital marketing analytics, paid social measurement, or a closely related data/reporting role.
- Is the Social Analyst position at Cella remote?
- Yes, the Social Analyst position at Cella is a telecommute role, meaning it is fully remote.
- What is the compensation range for the Social Analyst position at Cella?
- The compensation range for the Social Analyst position at Cella is $35 to $45 per hour.
- What are some key areas of focus for the Social Analyst's reporting and measurement frameworks?
- The Social Analyst will focus on attribution models, incrementality testing, A/B testing, conversion tracking, and lift study design as key components of the measurement frameworks.
- How does this Social Analyst role contribute to the broader marketing team's goals?
- This Social Analyst role is crucial for the Social Marketing team by providing data-driven insights to optimize paid social strategies, influence brand perception, and drive measurable business outcomes.
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