Marketing Director
Capitalize Analytics · United States
- Hybrid
- Full-time
- $150,000 / year
- United States
Job highlights
- Lead marketing strategy and execution.
- Build and scale marketing team.
- Drive lead generation and brand identity.
- Oversee digital marketing initiatives.
- Work in AI and data analytics sector.
About the role
About Capitalize Analytics
Capitalize is on a mission to radically change how organizations make decisions. We help companies replace manual, error-prone processes with automated, intelligent systems that drive real performance—so leaders get the right data at the right time, and teams stop living in spreadsheets.
We work at the intersection of process automation, analytics, and AI—using platforms like Alteryx, UiPath, Workday Adaptive Planning, Databricks (and the modern data ecosystem around them) to deliver outcomes that actually show up in the business: faster closes, cleaner forecasting, fewer exceptions, stronger governance, and smarter decisions.
We move fast, speak plainly, and measure success by results. Our culture is transparent, high-energy, and performance-driven, with hub cities across the U.S. and a flexible, remote work model.
About the Role
If you want to build marketing that creates pipeline and helps organizations step into the AI era with confidence—keep reading. Capitalize is seeking a marketing guru who will play a pivotal role in shaping our marketing strategies and ensuring their efficient execution. You'll be responsible for overseeing and scaling our marketing team and methods to align with the company's growth trajectory, incorporating best practices, automation, and awesome ideas. The right person should be an innovative visionary, willing to step out of their comfort zone and crush it!
Key Responsibilities
- Build and maintain a strong brand identity that aligns with the company's core values, goals, and market positioning.
- Utilize your expertise and innovative ideas to formulate effective marketing strategies.
- Create a comprehensive marketing playbook outlining various marketing methods and their efficient execution.
- Identify opportunities for automation, optimal workflows, and approvals to enhance efficiency and productivity.
- Work on growing and developing the marketing team.
- Analyze and oversee digital marketing initiatives, including website management/performance, SEO/SEM, social media, email marketing, and content creation.
- Manage relationships with vendors and third-party service providers.
- Act as a liaison between Leadership, Business Development, Marketing and Delivery, ensuring seamless communication and alignment of goals.
- Develop lead generation strategies to drive new customer acquisition and expand the customer base.
Qualifications And Experience
- Bachelor's degree in Marketing, Business Administration, or related field.
- 10+ years of experience in marketing roles, preferably in professional services or technology industries.
- Proven track record of developing successful marketing strategies & teams that drive business growth.
- Exceptional communication, strategic thinking, and analytical skills.
- Experience in website analysis, SEO, marketing analytics and vendor management.
- Strong understanding of marketing automation and best practices.
- Ability to travel.
- Candidates must be legally authorized to work in the United States without sponsorship.
Key skills/competency
- Marketing Strategy
- Brand Identity
- Team Leadership
- Digital Marketing
- SEO/SEM
- Content Creation
- Lead Generation
- Marketing Automation
- Vendor Management
- Data Analysis
Skills & topics
- Marketing Director
- Marketing Strategy
- Brand Management
- Digital Marketing
- Lead Generation
- Team Leadership
- Marketing Automation
- SEO
- SEM
- Content Creation
- Analytics
- AI
- Professional Services
- Technology
How to get hired
- Tailor your resume: Highlight leadership experience and successful marketing strategies for AI/tech sectors.
- Showcase innovation: Emphasize your ability to implement automation and drive growth in your application.
- Demonstrate analytics skills: Prepare examples of how you've used data to inform marketing decisions.
- Network strategically: Connect with current Capitalize Analytics employees on LinkedIn to learn about their culture.
- Prepare for interviews: Be ready to discuss your vision for marketing and how you'd scale a team.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for a Marketing Director at Capitalize Analytics?
- As a Marketing Director at Capitalize Analytics, you will be responsible for building and maintaining brand identity, formulating marketing strategies, creating a marketing playbook, identifying automation opportunities, growing the marketing team, overseeing digital marketing, managing vendor relationships, liaising between departments, and developing lead generation strategies.
- What qualifications are needed to become a Marketing Director at Capitalize Analytics?
- A Bachelor's degree in Marketing, Business Administration, or a related field is required, along with over 10 years of marketing experience, ideally in professional services or technology. Proven success in developing marketing strategies and teams, strong analytical and communication skills, and experience with website analysis, SEO, marketing analytics, and vendor management are essential. Familiarity with marketing automation and a willingness to travel are also necessary.
- What is the work environment like at Capitalize Analytics?
- Capitalize Analytics fosters a transparent, high-energy, and performance-driven culture. They operate at the intersection of process automation, analytics, and AI, with a flexible, remote work model and hub cities across the U.S.
- How does Capitalize Analytics use technology in its marketing efforts?
- Capitalize Analytics leverages technology extensively, working with platforms like Alteryx, UiPath, Workday Adaptive Planning, and Databricks. They emphasize automation, intelligent systems, and data-driven approaches to marketing to enhance efficiency and drive business results.
- What kind of growth opportunities are available for a Marketing Director at Capitalize Analytics?
- As the company aims to radically change how organizations make decisions and operates in the growing AI era, a Marketing Director would have significant opportunities to shape the company's growth trajectory, scale the marketing team and strategies, and contribute to innovative marketing initiatives.
- How important is digital marketing experience for the Marketing Director role at Capitalize Analytics?
- Digital marketing experience is crucial. The role involves analyzing and overseeing website management/performance, SEO/SEM, social media, email marketing, and content creation, all of which are key components of modern digital marketing strategies.