Senior Creative Director, Social & Content
Airbnb · San Francisco, CA
- Hybrid
- Full-time
- $260,000 / year
- San Francisco, CA
Job highlights
- Lead social and content strategy for Airbnb.
- Develop repeatable content formats and franchises.
- Collaborate with marketing, product, and comms teams.
- Build and mentor a multidisciplinary creative team.
- Drive engagement through culturally relevant content.
About the role
About Airbnb
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.The Community You Will Join
The Senior Creative Director, Social & Content will report to the Director, Social Creative and work PST hours. This leader will oversee multiple Airbnb social workstreams while shaping a cohesive, culturally relevant content ecosystem that blends brand storytelling with social-first execution.Airbnb is seeking a visionary creative leader who operates at the intersection of content, culture, and brand. This role is part of our internal, multidisciplinary Creative Team—partnering across marketing, product, comms, and external creators to develop ideas that travel across platforms and live beyond campaigns.
This is a hands-on leadership role for someone who has built social-native content systems—not just campaigns—and understands how to create work that audiences choose to watch, follow, and share.
The Difference You Will Make
Our ideal candidate has led the development of highly engaging, platform-native content for global audiences—especially within YouTube and other video-first ecosystems—and understands how to build repeatable formats, series, and franchises that grow audiences over time.They bring a strong point of view on how brand and content coexist, and know how to move fluidly between:
- Editorial and entertainment-driven storytelling
- Brand-building and business objectives
- Reactive, cultural moments and long-term content strategy
They will partner closely with Brand, Marketing, and Insights teams to translate strategy into work that is both creatively ambitious and culturally resonant, with a track record of ideas that drive conversation, sharing, and earned attention.
A Typical Day
- Lead creative across multiple social and content workstreams, ensuring output is distinctive, culturally relevant, and aligned with Airbnb’s brand vision
- Develop and guide content formats, series, and repeatable franchises, not just one-off campaigns
- Be hands-on in concepting and storytelling, while also setting a clear creative vision for teams and partners
- Collaborate with internal teams, external creators, and production partners to bring ideas to life at scale
- Build strong relationships across Brand, Marketing, Comms, and Product to ensure cohesion across all touchpoints
- Partner with Creative Operations and Production to scale output efficiently without compromising quality
- Mentor and grow a team of multidisciplinary creatives, fostering a culture of curiosity, craft, and experimentation
Your Expertise
- 12+ years of creative leadership experience across social, content, and brand storytelling
- Proven success developing YouTube-first or video-led content, including series, channels, or recurring formats that have built and retained audiences
- Experience operating in environments where editorial, entertainment, and brand intersect
- Strong understanding of platform mechanics, especially video platforms (YouTube, TikTok), and how content succeeds within them
- Experience collaborating with creators, influencers, and talent—not just directing campaigns, but co-creating content
- Ability to translate insights, data, and strategy into compelling creative work that people actively engage with
- Experience leading both internal teams and external partners (agencies, production companies, creators)
- Strong storytelling instincts, with a high bar for craft across video, design, and narrative
- Excellent leadership, communication, and organizational skills
- A deep curiosity about culture, media, and how audiences engage with content today
Your Location
This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.Our Commitment To Inclusion & Belonging
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.
How We'll Take Care Of You
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.Pay Range
$208,000—$260,000 USDKey skills/competency
- Social Media Strategy
- Content Creation
- Creative Direction
- Brand Storytelling
- Video Production
- Cross-functional Collaboration
- Team Leadership
- Audience Engagement
- Platform Native Content
- Content Ecosystems
Skills & topics
- Senior Creative Director
- Social Media
- Content Strategy
- Creative Leadership
- Brand Storytelling
- Video Content
- YouTube
- TikTok
- Social Media Marketing
- Content Marketing
- Creative Director
- Marketing
- Social
- Content
- Remote
How to get hired
- Tailor your resume: Highlight experience in social-first content systems, global audiences, and video platforms like YouTube and TikTok.
- Showcase your portfolio: Include examples of repeatable content formats, series, or franchises you've developed that drove audience growth and engagement.
- Demonstrate leadership: Emphasize your experience leading creative teams, collaborating across departments, and working with external creators.
- Research Airbnb's culture: Understand their commitment to community, unique stays, and authentic connections to align your application.
- Prepare for interviews: Be ready to discuss your point of view on brand-content coexistence and how you translate strategy into creative, culturally resonant work.
Technical preparation
Master social platform mechanics and audience behavior.,Develop expertise in YouTube-first video content.,Build repeatable content formats and series.,Showcase cross-platform storytelling skills.
Behavioral questions
Describe building social content systems.,How do you blend brand and entertainment?,Share an idea that drove earned attention.,How do you foster creative team growth?
Frequently asked questions
- What is the salary range for the Senior Creative Director, Social & Content role at Airbnb?
- The salary range for the Senior Creative Director, Social & Content position at Airbnb is between $208,000 and $260,000 USD annually. This is a base pay range and may be eligible for bonus, equity, benefits, and Employee Travel Credits.
- Is the Senior Creative Director, Social & Content role at Airbnb remote?
- Yes, this position is US - Remote Eligible. However, you must reside in a state where Airbnb, Inc. has a registered entity. Occasional work at an Airbnb office or attendance at offsites may be required.
- What kind of content experience is Airbnb looking for in a Senior Creative Director?
- Airbnb is looking for a creative leader with proven success in developing social-native content systems and platform-native content for global audiences, especially YouTube-first or video-led content like series, channels, or recurring formats.
- Who does the Senior Creative Director, Social & Content role report to at Airbnb?
- The Senior Creative Director, Social & Content role reports to the Director, Social Creative at Airbnb.
- What are the key responsibilities for a Senior Creative Director, Social & Content at Airbnb?
- Key responsibilities include leading creative across social and content workstreams, developing content formats and franchises, hands-on concepting and storytelling, collaborating with internal and external teams, and mentoring a creative team.
- What level of experience is required for the Senior Creative Director, Social & Content role?
- A minimum of 12+ years of creative leadership experience across social, content, and brand storytelling is required for this role.
- How does Airbnb approach inclusion and belonging for this Senior Creative Director role?
- Airbnb is committed to working with the broadest talent pool and believes diverse ideas foster innovation. They strive to provide a disability-inclusive application and interview process. Candidates requiring reasonable accommodation should contact reasonableaccommodations@airbnb.com.
- What is the expected work arrangement for the Senior Creative Director, Social & Content?
- The position is US - Remote Eligible, with the possibility of occasional work at an Airbnb office or attendance at offsites.
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