Digital Marketing Manager
Aimbridge Hospitality · United States
- Hybrid
- Full-time
- $85,000 / year
- United States
Job highlights
- Drive market share and revenue goals for Caribbean hotels.
- Develop and implement online marketing and distribution strategies.
- Manage OTA, GDS, and reputation management for properties.
- Utilize SEO/SEM, PPC, display, and email marketing tactics.
- Requires bilingualism and periodic international travel.
About the role
E-Commerce Manager - Caribbean Focus
Aimbridge Hospitality is seeking an E-Commerce Manager to support our Full Service and Luxury hotels in the Caribbean. This role requires bilingualism and the ability to travel internationally once a month.
About the Role
The E-Commerce Manager will drive increased market share and achieve top-line budget goals for assigned hotels through strategic E-Distribution and online marketing tactics. You will identify online marketing opportunities, develop direct and semi-direct channels, and enhance the digital presence of Aimbridge's properties.
Key Responsibilities
- Serve as the lead advisor on E-Commerce and online marketing for assigned hotels, providing training and education to GMs and Sales staff.
- Analyze hotel-specific needs and develop strategies for revenue increase, including SEO/SEM, display, pay-per-click, email marketing, and paid search.
- Monitor, track, and manage relationships with online travel agencies (OTAs), Global Distribution Systems (GDS), and brand websites.
- Act as the point-person for reputation management, reviewing social media and responding to online reviews.
- Regularly audit online presence for proper imagery, content, and link functionality.
- Develop and implement location-specific strategies to meet and exceed revenue generation and market share goals.
- Oversee inventory controls and manage booking volumes from third-party companies, OTAs, and central reservation offices.
- Develop and maintain electronic distribution strategies, including online content, positioning, market manager relationships, and OTA/GDS distribution.
- Review and implement rooms inventory and rate controls in central reservation systems.
- Ensure properties are optimized for search engines, partnering with web vendors for SEO tactics.
- Champion efforts to grow online bookings for group, meeting, and catering business.
- Support brand direct booking strategies to shift OTA bookings, identifying opportunities for increased visitors and conversions.
- Generate and communicate analytic reports, assisting in formulating action plans based on data.
- Discuss trends, sales strategies, review past performance, and determine upcoming plans for occupancy and RevPAR maximization.
- Develop seasonal pricing for transient and extended stay, ensuring consistency across all distribution channels.
- Complete weekly booking pace reports, review month-end rooms statistics, and provide critical analysis on performance vs. forecasts.
- Conduct business displacement analysis as needed to determine RevPAR impact.
- Periodically travel to assigned hotels and/or corporate support offices for training, meetings, and other business activities.
- Perform other assigned tasks, duties, and projects.
Qualifications
- Marketing degree and/or appropriate combination of education and experience.
- 4 years of online marketing and revenue management experience specific to the hotel industry.
- Previous experience with major hospitality brands (Marriott, Hilton, Choice, Starwood, etc.) is a significant plus.
- Strong understanding of traditional and online marketing mediums, with experience in distributed marketing, business development, and a proven track record in E-Commerce.
- Background in search engine optimization, pay-per-click advertising, display advertising, and email marketing.
- Exceptional computer literacy, including database, browser, email, document, and spreadsheet applications.
- Previous experience with Property Management Systems and Computer Reservations Systems; experience with IQ Ware is a plus.
- Exceptional service orientation and a focus on guest needs.
- Reliable and responsible with strong follow-up and attention to detail.
- Proven leadership skills in supporting employee performance.
- Ability to work effectively independently and as part of a collaborative team.
- Ability to multi-task and manage priorities in a fast-paced environment.
- Ability to travel periodically for short and prolonged periods.
- Bilingual (English/Spanish or other relevant Caribbean languages) is required.
About Aimbridge Hospitality
At Aimbridge, hospitality is at the heart of everything we do. As the world's leading global hospitality management company, we are dedicated to being the most trusted hotel operator and employer in the industry. With a portfolio of over 80 respected hotel brands and a commitment to creating exceptional guest experiences, we focus on strong relationships with our partners and creating a strong culture for our team members. Join us in setting the new standard for hospitality excellence, where trust is the foundation of our success story.
Key skills/competency
- E-Commerce Manager
- Online Marketing
- Revenue Management
- Hotel Industry
- Digital Marketing
- SEO/SEM
- OTA Management
- Reputation Management
- Distribution Strategy
- Hospitality Management
Skills & topics
- E-Commerce Manager
- Digital Marketing
- Online Marketing
- Revenue Management
- Hospitality
- Caribbean
- SEO
- SEM
- PPC
- OTA
- GDS
- Reputation Management
- Bilingual
- Marketing Strategy
- Hotel E-Commerce
- Distribution Strategy
How to get hired
- Customize your resume: Highlight your hospitality E-Commerce, online marketing, and revenue management experience, emphasizing your bilingual skills and international travel readiness.
- Tailor your cover letter: Clearly articulate your passion for the Caribbean market and how your proven track record in E-Commerce success aligns with Aimbridge's goals.
- Showcase relevant experience: Emphasize your background in SEO, SEM, PPC, display advertising, email marketing, and your familiarity with OTAs, GDS, and PMS systems.
- Prepare for the interview: Be ready to discuss your strategies for increasing market share and revenue, your approach to reputation management, and demonstrate your understanding of the hotel industry's unique E-Commerce challenges.
Technical preparation
Master hotel PMS and CRS systems.,Demonstrate SEO/SEM and PPC campaign success.,Build expertise in online travel agencies (OTAs).,Practice data analysis for reporting and strategy.
Behavioral questions
Describe leading E-Commerce strategy for hotels.,How do you improve online market share?,How do you handle reputation management challenges?,How do you collaborate with GMs and Sales?
Frequently asked questions
- What are the key qualifications for the E-Commerce Manager role at Aimbridge Hospitality?
- The E-Commerce Manager role requires a Marketing degree or equivalent experience, 4 years of online marketing and revenue management specifically within the hotel industry, and bilingual proficiency. A strong background in SEO, SEM, PPC, display advertising, email marketing, and experience with major hospitality brands and systems like PMS and CRS are crucial.
- What is the primary focus of the E-Commerce Manager position at Aimbridge Hospitality?
- The primary focus is to increase market share and achieve top-line budget goals for assigned Full Service and Luxury hotels in the Caribbean by enhancing E-Distribution and implementing effective online marketing tactics. This includes developing direct and semi-direct online channels to boost the properties' Internet footprint.
- Does the E-Commerce Manager role involve travel?
- Yes, the E-Commerce Manager role requires the ability to travel outside of the USA once a month, supporting hotels within the Caribbean. Periodic travel to assigned hotels and/or corporate support offices for training, meetings, and other business activities is also expected.
- What specific online marketing skills are most important for this E-Commerce Manager job?
- Key online marketing skills for this role include expertise in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC) advertising, display advertising, and email marketing. A strong understanding of distributed marketing functions and business development is also essential.
- What type of properties will the E-Commerce Manager be supporting?
- This E-Commerce Manager will be supporting Full Service and Luxury hotels located within the Caribbean region.
- How does Aimbridge Hospitality approach E-Commerce for its properties?
- Aimbridge Hospitality focuses on strategic E-Distribution and online marketing tactics to drive increased market share and revenue. They aim to develop direct and semi-direct online channels, manage OTA and GDS relationships, optimize online presence, and enhance guest experiences through digital means.
- Is bilingualism a requirement for the E-Commerce Manager position?
- Yes, bilingualism is a requirement for the E-Commerce Manager role supporting the Caribbean properties. This is essential for effective communication and operations within the diverse linguistic landscape of the region.