Senior Product Manager, Shopping Experiences
Affirm · Minneapolis, MN
- Hybrid
- Full-time
- $224,000 / year
- Minneapolis, MN
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Subject: Interested in the Senior Product Manager, Shopping Experiences role at Affirm
Hi Jamie — I came across the Senior Product Manager, Shopping Experiences opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Affirm stood out because…
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Job highlights
- Define and own the Shopping Experiences roadmap.
- Launch and scale checkout and offer experiences.
- Design and execute acquisition programs.
- Own end-to-end funnel performance and testing.
- Collaborate cross-functionally for scalable growth.
About the role
Senior Product Manager, Shopping Experiences (Direct to Consumer)
Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
We’re hiring a Senior Product Manager, Shopping Experiences (Direct to Consumer) to launch and scale Affirm's DTC shopping and offers experience. In this role, you’ll identify high-impact growth opportunities, validate them through rapid experimentation, and bring them to market at scale. You’ll play a critical role in shaping high-impact consumer journeys, App and Web checkout experiences, consumer shopping preferences and Offers to customers. These directly influence conversion, engagement, and revenue.
What You'll Do
- Define and own the Shopping Experiences roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing.
- Launch and scale checkout flows, offers in app and web, consumer shopping preferences across app and web, partnering closely with Engineering and Design to deliver seamless, high-conversion onboarding experiences.
- Design and execute acquisition programs (e.g., referrals, exploratory partner pilots) with measurable CAC→LTV impact.
- Own funnel performance end-to-end: track weekly acquisitions, 30-day activation, drop-offs by step, and implement robust incrementality testing.
- Collaborate cross-functionally with Risk, Compliance, Marketing, and the Card Foundations team to align dependencies and ensure safe, scalable growth.
- Continuously experiment and iterate to unlock new conversion levers, maximize engagement, and expand card and consumer usage.
What We Look For
- 4+ years in Product Management; Ideally with previous background owning growth/distribution channels.
- Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance.
- Deep fluency in experiment design, incrementality/attribution, and CAC→LTV optimization.
- Strong UX instincts for moment‑of‑intent surfaces; ability to work across web, app, and partner integrations.
- AI tools like Claude Code, Cursor, and others to research, analyze, visualize experiences and help develop better product vision.
- Data chops (SQL/Amplitude‑level self‑serve) and a bias for shipping, learning, and iterating quickly.
- Excellent cross‑functional leadership; experience leading embedded eng/design pods.
- Bachelor's degree in a related field or equivalent practical experience.
Compensation & Benefits
Pay Grade - N
Equity Grade - 9
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.
Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)
USA base pay range (CA, WA, NY, NJ, CT) per year: $195,000-255,000
USA base pay range (all other U.S. states) per year: $173,000-233,000
Work Arrangement
Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.
Benefits
- Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents.
- Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses.
- Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge.
- ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount.
We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
[For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.
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Skills & topics
- Senior Product Manager
- Product Management
- Shopping Experiences
- Growth
- Consumer Financial Products
- Experiment Design
- CAC/LTV Optimization
- SQL
- Amplitude
- Cross-functional Leadership
- Remote
- Full-time
How to get hired
- Tailor your resume: Highlight your 4+ years of Product Management experience, growth channel ownership, and success with consumer financial products.
- Showcase analytical skills: Emphasize your proficiency in SQL, Amplitude, experiment design, and CAC→LTV optimization.
- Demonstrate leadership: Provide examples of cross-functional collaboration and leading engineering/design teams.
- Understand the product: Research Affirm's mission and how your experience aligns with their shopping experiences.
- Prepare for interviews: Be ready to discuss your product vision, user experience instincts, and experience with regulated products.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the base pay range for a Senior Product Manager, Shopping Experiences at Affirm in California?
- For a Senior Product Manager, Shopping Experiences role at Affirm in California, the USA base pay range is $195,000 to $255,000 per year. This is part of a total compensation package that may include equity, stipends, and benefits.
- Does Affirm offer remote work for this Senior Product Manager role?
- Yes, Affirm is a remote-first company, and the majority of their roles, including this Senior Product Manager position, are remote. You can work almost anywhere within the country of employment.
- What specific skills are most important for the Senior Product Manager, Shopping Experiences role at Affirm?
- Key skills for this role include 4+ years in Product Management, experience with growth/distribution channels, shipping regulated financial products, experiment design, incrementality/attribution, CAC→LTV optimization, strong UX instincts, SQL/Amplitude proficiency, and cross-functional leadership.
- How does Affirm handle interviews for candidates with disabilities?
- Affirm is committed to providing an inclusive interview experience and is happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
- What kind of consumer financial products has Affirm experience with?
- Affirm specializes in reinventing credit, offering buy now, pay later solutions without hidden fees or compounding interest. They have experience with consumer financial products, and a strong comfort level partnering with Risk/Credit, Legal, and Compliance teams.
- How does Affirm approach compensation for new employees?
- Employees new to Affirm typically start at the beginning of the pay range. Affirm uses a transparent pay structure based on location, experience, and job-related skills, with base pay supplemented by equity, stipends, and comprehensive benefits.
- What are the key responsibilities for a Senior Product Manager, Shopping Experiences at Affirm?
- Key responsibilities include defining the roadmap for shopping experiences, launching and scaling checkout flows and offers, designing acquisition programs, owning funnel performance, and collaborating cross-functionally to ensure scalable growth.
- Are there any specific tools mentioned for this Senior Product Manager role?
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