
Senior Product Manager, Shopping Experiences
Affirm · Charlotte, NC
- Hybrid
- Full-time
- $233,000 / year
- Charlotte, NC
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Subject: Interested in the Senior Product Manager, Shopping Experiences role at Affirm
Hi Jamie — I came across the Senior Product Manager, Shopping Experiences opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Affirm stood out because…
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Job highlights
- Owns shopping experience roadmap and growth.
- Launches and scales checkout and offer experiences.
- Designs acquisition programs with measurable impact.
- Collaborates cross-functionally for scalable growth.
- Iterates to maximize engagement and usage.
About the role
Senior Product Manager, Shopping Experiences
Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
We’re hiring a Senior Product Manager, Shopping Experiences (Direct to Consumer) to launch and scale Affirm's DTC shopping and offers experience. In this role, you’ll identify high-impact growth opportunities, validate them, through rapid experimentation, and bring them to market at scale. You’ll play a critical role in shaping high-impact consumer journeys, App and Web checkout experiences, consumer shopping preferences and Offers to customers. These directly influence conversion, engagement, and revenue.
What You'll Do
- Define and own the Shopping Experiences roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing.
- Launch and scale checkout flows, offers in app and web, consumer shopping preferences across app and web, partnering closely with Engineering and Design to deliver seamless, high-conversion onboarding experiences.
- Design and execute acquisition programs (e.g., referrals, exploratory partner pilots) with measurable CAC→LTV impact.
- Own funnel performance end-to-end: track weekly acquisitions, 30-day activation, drop-offs by step, and implement robust incrementality testing.
- Collaborate cross-functionally with Risk, Compliance, Marketing, and the Card Foundations team to align dependencies and ensure safe, scalable growth.
- Continuously experiment and iterate to unlock new conversion levers, maximize engagement, and expand card and consumer usage.
What We Look For
- 4+ years in Product Management; Ideally with previous background owning growth/distribution channels.
- Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance.
- Deep fluency in experiment design, incrementality/attribution, and CAC→LTV optimization.
- Strong UX instincts for moment‑of‑intent surfaces; ability to work across web, app, and partner integrations.
- AI tools like Claude Code, Cursor, and others to research, analyze, visualize experiences and help develop better product vision.
- Data chops (SQL/Amplitude‑level self‑serve) and a bias for shipping, learning, and iterating quickly.
- Excellent cross‑functional leadership; experience leading embedded eng/design pods.
- Bachelor's degree in a related field or equivalent practical experience.
Compensation and Benefits
Pay Grade - N
Equity Grade - 9
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.
Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)
USA base pay range (CA, WA, NY, NJ, CT) per year: $195,000-255,000
USA base pay range (all other U.S. states) per year: $173,000-233,000
Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.
Benefits
- Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents.
- Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses.
- Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge.
- ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount.
We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
[For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.
By clicking
Skills & topics
- Senior Product Manager
- Product Management
- Shopping Experiences
- Growth
- DTC
- Checkout
- Offers
- Acquisition
- Experimentation
- SQL
- Amplitude
- UX
- Consumer Financial Products
- Remote
How to get hired
- Tailor your resume: Highlight product management, growth, and financial product experience.
- Showcase data skills: Emphasize SQL, Amplitude, and experimentation experience.
- Demonstrate leadership: Provide examples of cross-functional collaboration and pod leadership.
- Quantify achievements: Use metrics like CAC→LTV and conversion rates.
- Prepare for technical & behavioral interviews: Practice product sense and stakeholder management scenarios.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the expected experience for a Senior Product Manager at Affirm?
- For the Senior Product Manager, Shopping Experiences role at Affirm, we look for candidates with 4+ years of Product Management experience, ideally with a background in owning growth or distribution channels. A track record of shipping consumer financial or regulated products is also highly valued.
- What technical skills are essential for this Senior Product Manager role at Affirm?
- Essential technical skills for this Senior Product Manager role include deep fluency in experiment design, incrementality/attribution, and CAC→LTV optimization. Strong data analysis skills using SQL and Amplitude, and comfort with AI tools for research and visualization are also key.
- Can you describe the work arrangement for this Senior Product Manager position at Affirm?
- Affirm is a remote-first company, and this Senior Product Manager role is primarily remote. While you can work almost anywhere within the country of employment, some roles may require occasional visits to an assigned Affirm office.
- What kind of compensation can I expect as a Senior Product Manager at Affirm?
- The base pay range for this Senior Product Manager role in the USA is $195,000-$255,000 for states like CA, WA, NY, NJ, CT, and $173,000-$233,000 for all other U.S. states. This is part of a total compensation package that includes equity, monthly stipends, and comprehensive benefits.
- How does Affirm ensure an inclusive interview process for Senior Product Manager candidates?
- Affirm is committed to providing an inclusive interview experience. They are happy to offer reasonable accommodations for candidates with disabilities who may need individualized support during the hiring process.
- What are the key responsibilities of the Senior Product Manager, Shopping Experiences role at Affirm?
- The Senior Product Manager will define and own the shopping experiences roadmap, launch and scale checkout flows and offers, design acquisition programs, own funnel performance, and collaborate cross-functionally to drive scalable growth and user engagement.
- What kind of products has Affirm encouraged previous candidates to have experience with?
- Affirm values candidates who have a track record of shipping consumer financial or regulated products, and who are comfortable partnering with Risk, Credit, Legal, and Compliance teams.
