Creative Director, AI & Innovation
Adobe · Culver City, CA
- On site
- Full-time
- $259,800 / year
- Culver City, CA
Job highlights
- Lead AI & Innovation creative initiatives at Adobe.
- Develop breakthrough creative ideas using AI tools.
- Shape AI as a creative medium, not just a tool.
- Hands-on creative leader for multi-format content.
- Drive experimental and future-facing creative models.
About the role
About Adobe
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours.
The Opportunity
Join Studio, Adobe’s in-house creative agency, where creativity, culture, and business strategy converge. Studio delivers high-visibility, global work across brand platforms, flagship campaigns, keynotes, product launches, films, and culturally resonant digital experiences.
As Creative Director, AI & Innovation, you represent a new breed of creative leader—equal parts concept-driven, digitally fluent, and AI-native. You will operate across Adobe’s portfolio, shaping ideas, building content, and elevating creative output in a fast-moving, technology-driven environment.
This is a hands-on role for a maker as much as a leader. You will develop and execute ideas across formats from brand storytelling to social content to product narratives bringing a strong point of view on craft, culture, and emerging creative tools.
You will play a critical role in defining how AI shows up in the work not just as a tool, but as a creative medium exploring new forms of storytelling, speed, and scale.
You will work in close partnership with the VP of Creative, Strategy, and Production leadership to bring ideas to life, helping shape both the work and how it gets made. This role is critical to building an AI-native creative model helping define not just the work we make, but how we make it.
What You’ll Do
- Concept and develop breakthrough creative ideas across campaigns, content, and product storytelling—ensuring work is culturally relevant, creatively distinctive, and strategically grounded
- Work fluidly across Adobe’s portfolio, contributing to high-priority initiatives including Firefly and other flagship programs, bringing a consistent creative standard across touchpoints
- Lead and contribute to the creation of high-quality, multi-format content (social, digital, film, product storytelling, and emerging platforms), with a focus on speed, relevance, and craft
- Act as a hands-on creative—shaping work directly through art direction, design, writing, and AI-driven creation tools—setting the bar through making, not just directing
- Define and push how AI shows up in the work—treating it as a creative medium, not just a tool—unlocking new forms of storytelling, visual expression, and content generation
- Experiment with and prototype AI-native creative approaches, exploring new workflows, formats, and outputs that expand what’s creatively possible
- Partner closely with Strategy to translate audience insight, product innovation, and cultural signals into compelling creative ideas and narratives
- Collaborate with Production & Program teams to bring ideas to life efficiently and at a high level of craft, ensuring speed does not compromise quality
- Build and evolve AI-enabled creative workflows—identifying opportunities to increase velocity, adaptability, and scale across content creation
- Prototype, test, and iterate ideas—embracing a test-and-learn approach to content, particularly in high-volume, fast-moving environments like Firefly
- Play a key role in building and shaping new content models (e.g., Firefly content pod), designed for always-on, high-volume, AI-assisted content creation
- Raise the overall creative bar across Studio through strong ideas, taste, and execution—acting as a cultural and creative force within the team
- Stay deeply connected to culture, creators, and emerging trends—bringing fresh thinking and relevance into the work
- Act as a catalyst for change helping shift Studio toward a more AI-native, experimental, and future-facing creative model
What You Need To Succeed
- 8+ years of experience in creative roles (agency or in-house), with a strong portfolio of concept-driven, culturally relevant work
- Proven ability to develop ideas across multiple formats—campaigns, content, product storytelling, and digital experiences
- Strong craft skills in one or more areas (art direction, design, writing, content creation), with the ability to contribute hands-on when needed
- Demonstrated fluency in AI tools and emerging creative technologies, with a point of view on how they shape creativity
- A portfolio that demonstrates both concept-driven thinking and hands-on making, ideally including work that explores AI or emerging creative tools
- Experience working in fast-paced, iterative environments with a focus on content and experimentation
- Ability to translate product features and technology into clear, engaging creative ideas
- Strong collaboration skills across strategy, production, and cross-functional teams
- A maker mindset—someone who is curious, experimental, and energized by building and testing ideas
- Deep understanding of culture, creators, and how ideas spread in modern ecosystems
- Strong communication and storytelling skills
- Comfort operating in ambiguity and moving quickly
- Demonstrated fluency in modern craft, with a deep curiosity and passion for AI and emerging technologies, and how they can unlock new forms of creativity, storytelling, and scale.
- Exceptional communication and storytelling skills, with the ability to articulate creative rationale to varied audiences and bring others along on the journey.
- An optimistic, forward-looking leader who creates energy, momentum, and belief within teams, especially in moments of ambiguity or change.
Key skills/competency
- Creative Direction
- AI Innovation
- Digital Storytelling
- Content Creation
- Brand Strategy
- Art Direction
- Campaign Development
- Emerging Technologies
- Creative Leadership
- Adobe Firefly
Skills & topics
- Creative Director
- AI
- Innovation
- Art Direction
- Digital Marketing
- Content Strategy
- Brand Storytelling
- Adobe Firefly
- Creative Technology
- Campaign Management
How to get hired
- Tailor your resume: Highlight your 8+ years of creative experience, AI fluency, and hands-on making skills.
- Showcase your portfolio: Emphasize concept-driven, culturally relevant work, especially projects involving AI or emerging creative tools.
- Demonstrate AI fluency: Be prepared to discuss your point of view on AI's role in creativity and your experience with AI tools.
- Prepare for behavioral questions: Showcase your collaborative, experimental, and forward-looking leadership style.
- Research Adobe's culture: Understand their mission and how they empower creativity through AI.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Creative Director, AI & Innovation role at Adobe?
- The Creative Director, AI & Innovation role at Adobe focuses on leading the creative vision and execution for AI-driven initiatives within the Studio, Adobe's in-house creative agency. This involves shaping how AI is used as a creative medium, developing new forms of storytelling, and driving innovation in content creation across Adobe's portfolio.
- What kind of experience is Adobe looking for in a Creative Director, AI & Innovation?
- Adobe is looking for candidates with 8+ years of creative experience, a strong portfolio showcasing concept-driven and culturally relevant work, and demonstrated fluency in AI tools and emerging creative technologies. Hands-on craft skills in art direction, design, or writing, along with experience in fast-paced, experimental environments, are also highly valued.
- How does Adobe view the use of AI in the hiring process for this role?
- Adobe encourages innovation with AI and looks for candidates eager to do the same. While AI is encouraged in the broader hiring experience, its use or recording during live interviews is restricted unless explicitly permitted by the interviewer or as an accommodation. Misrepresenting work with AI tools may impact your application.
- What does it mean to be 'AI-native' in this Creative Director role at Adobe?
- Being 'AI-native' for this Creative Director role means having a deep understanding of AI's capabilities and potential as a creative medium, not just a tool. It involves proactively exploring new AI-driven workflows, storytelling formats, and content generation methods to push creative boundaries and enhance speed and scale.
- What is Adobe Studio, and what kind of work does it produce?
- Adobe Studio is Adobe's in-house creative agency responsible for high-visibility, global creative work. They produce content across brand platforms, flagship campaigns, keynotes, product launches, films, and digital experiences, focusing on creativity, culture, and business strategy convergence.
- What is the expected salary range for the Creative Director, AI & Innovation position at Adobe?
- The U.S. pay range for this position is $118,300 - $259,800 annually. Specific salary depends on factors like work location, job-related knowledge, skills, and experience. For example, in California and New York, the range is $179,400 - $259,800.
Similar roles
Open positions we recommend based on this role.