or apply directly on Upwork's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 12 days Upwork's roles stay open a median of 22 days
- Reposted
- No
- Salary listed
- No 0% of Upwork's roles list one
- Ghost-job risk at Upwork
- moderate 2 stale, 0 reposted of 6 open
- Hiring momentum
- 15 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-09-17
Measured from postings appearing on and disappearing from Upwork's own greenhouse board since 2026-08-03. Full hiring picture for Upwork.
About this role
The Lead, Lifecycle Marketing role at Upwork involves owning and driving high-impact lifecycle marketing programs aimed at acquiring new clients, particularly within SMB audiences. The position requires leading outbound prospecting initiatives, managing content direction, and translating performance data into actionable insights for leadership. This senior individual contributor role demands strong collaboration across various teams and the use of data and AI tools to enhance marketing strategies.
- benefits
- 2/5
- freshness
- 4/5
- career value
- 4/5
- role clarity
- 4/5
- pay transparency
- 0/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Upwork as an employer.
What you need
- Several years of lifecycle, CRM, or growth marketing experience with a track record of owning programs end to end and driving measurable business outcomes.
- Strong strategic judgment and structured thinking.
- Fluency with modern customer engagement platforms such as Braze, Iterable, or Customer.io.
- Strong storytelling and influence skills.
- Experience using AI tools to accelerate drafting, analysis, segmentation, or planning workflows.
Nice to have
- Experience with in-product notifications.
- Building programs that target SMB audiences.
What you get
- Competitive benefits offered by the partner during initial employment.
- Eligibility for annual bonus plan or sales incentive plan.
- Eligibility to participate in long term equity incentive program.
Worth weighing
- Role requires 3 days in office once the new hub is operational, which is expected by Q4 2026.
- Initially employed through a partner, with potential transition to direct employment with Upwork later.
- No specific mention of the company's culture or team dynamics beyond access to resources and growth opportunities.
Summarised from Upwork's posting. Read the full original.
Listed by Upwork on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.
More roles at Upwork
- Senior Product Manager, Match PlatformToronto, Ontario, Canada
- Senior People Operations SpecialistLisbon, Portugal
- Senior People Operations SpecialistToronto, Ontario, Canada