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Coupang

[Coupang] Program Manager (GTM Strategy&Operations for New Ad Products)

Coupang · Seoul, South Korea

Posted about a month ago

or apply directly on Coupang's site. We never take the application ourselves.

Is this posting real?

This role has been open
33 days
Coupang's roles stay open a median of 45 days
Reposted
No
Salary listed
No
1% of Coupang's roles list one
Ghost-job risk at Coupang
high
365 stale, 14 reposted of 717 open
Hiring momentum
1065 roles opened in the last 90 days
↑ up vs. the prior 90 days
Last confirmed on the employer's board
2026-09-17

Measured from postings appearing on and disappearing from Coupang's own greenhouse board since 2026-08-03. Full hiring picture for Coupang.

About this role

As a Senior GTM Strategy & Operations Specialist at Coupang, you will be responsible for managing the go-to-market lifecycle for new advertising products. This includes conducting market research, developing commercialization strategies, and leading cross-functional execution to ensure successful product launches and adoption. You will collaborate with various teams, define success metrics, and communicate insights to senior leadership to drive business growth.

Our read on this posting2.6out of 5
benefits
1/5
freshness
3/5
career value
4/5
role clarity
5/5
pay transparency
0/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Coupang as an employer.

What you need

  • 8–10 years of experience in program management, business operations, strategy, or related roles within e-commerce, advertising, or tech companies
  • Proven track record of leading and delivering complex, cross-functional programs end-to-end, from strategy and planning through execution and measurable business impact
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and business recommendations
  • Demonstrated ability to influence and align senior leaders and cross-functional stakeholders (e.g., Sales, Product, Marketing) without direct authority
  • Excellent verbal and written English communication skills, with the ability to present recommendations and insights effectively to senior leadership

Nice to have

  • Experience in advertising, media, performance marketing, or related commercial functions
  • Experience designing and managing revenue programs, pricing and packaging strategies, or go-to-market (GTM) initiatives at scale
  • Proficiency in SQL and data visualization tools (e.g., Tableau) to analyze business performance and generate actionable insights
  • Experience working with CRM platforms such as Salesforce
  • Business-level English proficiency with the ability to collaborate effectively across regional and global teams

Worth weighing

  • No salary listed
  • Full-time position includes a 12-week probation period which may be adjusted for business purposes
  • Job titles and responsibilities may change based on the candidate's overall experience
  • Recruitment process may vary and job posting may close early if positions are filled

Summarised from Coupang's posting. Read the full original.

Listed by Coupang on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.

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