PitchMeAI Jobs
Careers at Eucalyptus

CRM & Lifecycle Lead, International

Careers at Eucalyptus · UK - HQ - London

Posted about 3 months ago

or apply directly on Careers at Eucalyptus's site. We never take the application ourselves.

Is this posting real?

This role has been open
80 days
Careers at Eucalyptus's roles stay open a median of 80 days
Reposted
No
Salary listed
No
0% of Careers at Eucalyptus's roles list one
Ghost-job risk at Careers at Eucalyptus
high
106 stale, 3 reposted of 109 open
Hiring momentum
154 roles opened in the last 90 days
↑ up vs. the prior 90 days
Last confirmed on the employer's board
2026-10-22

Measured from postings appearing on and disappearing from Careers at Eucalyptus's own greenhouse board since 2026-08-03. Full hiring picture for Careers at Eucalyptus.

About this role

As the CRM & Lifecycle Lead for International at Eucalyptus, you will own the lifecycle strategy and execution across various international markets. Your role involves adapting existing lifecycle programs for new markets, building new systems from scratch, and collaborating with local teams to ensure effective patient engagement through various channels. You will also be responsible for overseeing a team of copywriters and ensuring compliance with data regulations while focusing on retention and lifetime value metrics.

Our read on this posting2.8out of 5
benefits
4/5
freshness
1/5
career value
4/5
role clarity
5/5
pay transparency
0/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Careers at Eucalyptus as an employer.

What you need

  • 5+ years in CRM, lifecycle, or retention marketing, ideally in DTC subscription or healthcare
  • Hands-on experience with a modern lifecycle platform (Customer.io preferred; Braze, Iterable, or similar)
  • Strong command of segmentation, automation, A/B testing, and lifecycle measurement
  • Versatility across channels (email, SMS, WhatsApp, push, in-app)
  • Experience standing up a lifecycle program for a new market or brand
  • Comfort across several markets at once, and with the ambiguity and deadlines of new launches

Nice to have

  • Healthcare or other regulated-industry experience
  • Multi-market or international experience (especially Europe or APAC)
  • Experience with non-email-first markets, where WhatsApp or SMS carries the program
  • A second language relevant to one of our markets
  • Comfort with SQL or BigQuery, even at a basic query-modify level

What you get

  • Hybrid working (3 days a week in our Old Street office)
  • Annual professional development budget
  • Equity options so you share in our growth
  • 25 days holiday plus bank holidays
  • Wellness allowance
  • Enhanced parental leave (20 weeks paid for primary carers)

Worth weighing

  • Fast-paced environment may require quick adaptation and decision-making
  • Role involves hands-on work in building lifecycle flows, not just strategic oversight
  • Expectations for rapid scaling and development of lifecycle programs in new markets
  • Potential ambiguity in new market launches could be challenging for some candidates

Summarised from Careers at Eucalyptus's posting. Read the full original.

Listed by Careers at Eucalyptus on their greenhouse job board, last confirmed open on 2026-10-22. PitchMeAI is not the employer.

More roles at Careers at Eucalyptus

All 109 open roles at Careers at Eucalyptus →

Apply to a CRM & Lifecycle Lead, International position at Careers at Eucalyptus - Jobs near me at UK - HQ - London