or apply directly on AppDirect's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 21 days AppDirect's roles stay open a median of 34 days
- Reposted
- No
- Salary listed
- No 0% of AppDirect's roles list one
- Ghost-job risk at AppDirect
- high 32 stale, 7 reposted of 68 open
- Hiring momentum
- 114 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-09-17
Measured from postings appearing on and disappearing from AppDirect's own greenhouse board since 2026-08-03. Full hiring picture for AppDirect.
About this role
As a Product Marketing Manager at AppDirect, you will be responsible for owning the go-to-market strategy for a Business Unit's product launches. This includes defining success metrics, conducting competitive analysis, and collaborating with cross-functional teams to ensure alignment on priorities. You will also manage analyst relations and develop customer marketing strategies to support business growth.
- benefits
- 1/5
- freshness
- 4/5
- career value
- 4/5
- role clarity
- 4/5
- pay transparency
- 0/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of AppDirect as an employer.
What you need
- 3–5 years of product marketing experience in a B2B SaaS environment
- Demonstrated ownership of go-to-market strategy
- Experience conducting competitive analysis, win/loss research, or market intelligence
- Familiarity with analyst relations processes
- Experience developing customer marketing or expansion-stage programs
- Ability to work autonomously across multiple initiatives
Nice to have
- Experience with product-led growth (PLG) strategies
Worth weighing
- No salary listed
- Role requires a high degree of autonomy and self-direction
- Experience in a B2B SaaS environment is mandatory, which may limit applicants from other sectors
Summarised from AppDirect's posting. Read the full original.
Listed by AppDirect on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.
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