Principal Product Manager
Xds · Los Angeles HQ
- On site
- Fulltime
- Los Angeles HQ
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Subject: Interested in the Principal Product Manager role at Xds
Hi Riley — I came across the Principal Product Manager opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Xds stood out because…
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About the role
Who We Are
XDS is the world’s largest bicycle maker by volume and the world’s largest producer of carbon-fiber frames. We are entering the U.S. market for the first time with X-LAB, our in-house brand of performance bicycles primed for the global stage. XDS’s manufacturing scale, decades of carbon and alloy expertise, and vertical integration create a once-in-a-generation chance to redefine the economics of cycling for riders and bike shops alike..
Since 1995, we have combined proprietary materials science, compelling design, and highly automated production to deliver:
Over 8 million complete bikes annually across road, mountain, gravel, city, and e-bike segments
More than 300,000 carbon frames per year from the world’s biggest dedicated carbon-fiber bike facility
300+ international patents covering advanced carbon layups and proprietary X6 aluminum alloys
Full vertical integration enabling speed-to-market, supply chain resilience, and cost leadership
OEM partnerships with leading Western brands, and we are now poised to build our own premium brand overseas
As of 2026, we have officially launched X-LAB with a fully U.S. based team of industry veterans and experienced leaders. And we are just getting started.
Learn more:https://xds.co/
See an insider’s look of our factory:https://www.youtube.com/watch?v=06SheO5XFsY
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XDS is seeking a Principal Product Manager to join us as we establish XDS in the North American market. You'll own and develop multiple categories, managing product vision from concept to market and beyond. You’ll work closely with engineering, design, marketing, and distribution partners to create more bikes that riders love.
You’ll balance near-term and long-term vision and drive the US product line while staying fully connected to real world cycling. This role is cross functional at its core - this PM will work closely with teams across XDS to bring products to market, develop and grow product lines, and enhance our existing products and features.
The ideal candidate is obsessed with bikes or vehicles in general, highly analytical, resourceful, customer focused, and thrives under time constraints to meet deadlines.
What You’ll Do
Own and manage X-LAB product lines end-to-end, leading the full product lifecycle from concept through launch, delivery, and iteration
Lead the definition, development, and launch of products that deliver world-class rider experience and strengthen X-LAB’s position as a leading performance brand
Collect feedback from riders, dealers, and service teams, and work closely with engineering and design teams to drive continuous product improvements
Partner closely with Marketing to translate product features, technologies, and engineering advantages into compelling stories and launch assets
Develop product go-to-market materials, including product training content, user manuals, assembly guides, technical documentation, and FAQs
Build alignment and buy-in for product vision across internal teams, suppliers, dealers, and key external partners
You’re a Great Fit With:
6+ years of experience in product development, consumer hardware, automotive, micromobility, cycling, or related industries
Proven track record of successfully bringing high-volume consumer products to market, ideally at 100,000+ unit scale
Strong familiarity with the full product development lifecycle, including ideation, prototyping, vendor management, engineering, tooling, quality assurance, certification, mass production, deployment, and product iteration
Experience working closely with suppliers, OEM/ODM partners, and manufacturing teams
Willingness and enthusiasm for domestic and international travel (approximately 25%)
Ability to work cross-functionally and thrive in a fast-paced environment
Success Metrics
Alignment of international and US Product team initiatives
Successful launch of new SKUs
Complete and comprehensive multinational knowledge base
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Our Compensation and Benefits
Competitive salary ($160-$180k base + $10-20k bonus )
Demo bike fleet
Generous time off policy
Comprehensive medical, dental, and vision coverage
Office space in beautiful Santa Monica, California
Equal Opportunity
XDS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.