Principal Product Manager
Warner Bros. Discovery · Atlanta, GA
- On site
- Full-time
- $275,000 / year
- Atlanta, GA
Email the hiring manager to get a response.
Get their verified email + an intro that's ready to send.
Subject: Interested in the Principal Product Manager role at Warner Bros. Discovery
Hi Morgan — I came across the Principal Product Manager opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Warner Bros. Discovery stood out because…
✎ Personalized to your résumé after sign-up.
- ✓ Verified email of the hiring manager
- ✓ Intro email personalized to your résumé
- ✓ $9/mo = unlimited — any job link
Secure checkout · cancel anytime
Job highlights
- Lead next-gen user experiences for Bleacher Report.
- Shape fan discovery, engagement, and content exploration.
- Own product roadmap for navigation, search, discovery.
- Redesign fan journeys and optimize user experiences.
- Drive innovation with AI/ML for personalized content.
About the role
About Warner Bros. Discovery
Welcome to Warner Bros. Discovery… the stuff dreams are made of. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role
We are looking for a Principal Product Manager to lead the development of next-generation user experiences across Bleacher Report’s digital platforms. This is a senior, high-impact individual contributor role responsible for shaping and executing the vision for how fans discover, explore, and engage with sports content—through smarter navigation, personalized journeys, world-class search, and AI-powered discovery. This is not a back-end platform role. It’s about reimagining the fan experience from the ground up. You’ll play a defining role in shaping Bleacher Report’s identity as the most fan-centric sports platform in the world, ensuring our innovations serve the passion, loyalty, and expectations of modern sports fans.
The ideal candidate combines strong product strategy skills, deep expertise in UX, search, and personalization, and an authentic love for sports. You’ll collaborate closely with engineering, design, content, data science, programming, editorial, and business teams to build experiences that are fast, intuitive, and distinctly Bleacher Report.
Your Role Accountabilities
- Define and champion a bold, fan-centered product vision for how next-generation UX, seamless customer journeys, and intelligent content discovery will set Bleacher Report apart as the definitive sports destination.
- Own the end-to-end product roadmap for navigation, search, and content discovery—delivering features that help fans find what they love faster, follow their teams deeper, and never miss a moment.
- Redesign and optimize fan customer journeys from first launch through long-term loyalty—spanning onboarding, team/player following, personalized feeds, push engagement, and re-activation.
- Lead a step-change improvement in search experience—including real-time sports query understanding, entity recognition (teams, players, games, scores), and contextually ranked results that serve fans in the moment.
- Define and execute a content discovery strategy powered by AI/ML—including algorithmic feeds, trending content surfaces, related content modules, and cross-sport exploration pathways.
- Partner with design to raise the bar on navigation architecture and information hierarchy, ensuring every surface—home, team pages, live coverage, and video—is intuitive and conversion-optimized.
- Collaborate across functions as a connective force between editorial, engineering, design, data science, growth, and business development teams.
- Translate fan research, behavioral data, and technical possibilities into crisp, actionable product requirements that balance innovation, feasibility, and measurable fan value.
- Define success metrics and experimentation frameworks—driving a rigorous test-and-learn culture across engagement, retention, session depth, and discovery effectiveness.
- Serve as a thought leader on responsible personalization—ensuring algorithmic systems respect fan trust, avoid filter bubbles, and uphold editorial integrity.
Qualifications & Experience
- 10+ years in product management with a track record of shipping high-impact, consumer-facing digital products at scale.
- Demonstrated impact in UX/navigation strategy, search product management, content discovery/recommendation systems, and personalized customer journey design.
- Hands-on experience with search, AI Assistants, and/or ML-driven recommendation systems; ability to go deep with engineering and data science partners.
- Strong fluency in AI/ML fundamentals—including LLMs, embedding models, ranking systems, and experimentation frameworks—applied to consumer product experiences.
- Proven ability to lead through influence in cross-functional environments with competing priorities and stakeholder perspectives.
- Exceptional communication skills: able to translate fan insights, data findings, and technical concepts into compelling narratives for executives, partners, and product teams.
- Deep empathy for sports fans—you understand the emotional intensity of fandom and can translate that passion into product decisions that drive real loyalty.
- Experience with mobile-first, high-velocity media or entertainment products; background in sports, gaming, or fan-centric platforms is a strong plus.
- Comfort with ambiguity and the ability to move fast—balancing long-term strategic vision with hands-on execution in a dynamic, high-growth environment.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $148,400.00 - $275,600.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Key skills/competency
- Product Strategy
- User Experience (UX)
- Search Product Management
- Content Discovery
- AI/ML Personalization
- Roadmap Development
- Cross-functional Collaboration
- Consumer-facing Products
- Mobile-first Products
- Sports Industry Knowledge
Skills & topics
- Principal Product Manager
- Product Management
- User Experience
- UX Strategy
- Search Product Management
- Content Discovery
- AI
- Machine Learning
- Personalization
- Sports Media
- Digital Products
- Roadmap
- Consumer Products
- Warner Bros. Discovery
- Bleacher Report
How to get hired
- Tailor your resume: Highlight your 10+ years of product management experience and success with consumer-facing digital products. Emphasize your expertise in UX, search, content discovery, and AI/ML personalization, particularly within the sports or media industries.
- Showcase your impact: Quantify your achievements with specific examples of how you've led product strategy, optimized customer journeys, and improved key metrics like engagement and retention.
- Demonstrate leadership and collaboration: Provide evidence of your ability to influence cross-functional teams, translate complex technical concepts, and articulate a compelling product vision.
- Express passion for sports: Convey your deep empathy for sports fans and how this understanding informs your product decisions and drives loyalty.
- Research WBD's culture: Familiarize yourself with Warner Bros. Discovery's guiding principles and how they are applied in day-to-day work to align your application and interview responses.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus for the Principal Product Manager role at Warner Bros. Discovery?
- The Principal Product Manager at Warner Bros. Discovery will lead the development of next-generation user experiences for Bleacher Report's digital platforms, focusing on how fans discover, engage with, and explore sports content through improved navigation, personalization, search, and AI-powered discovery.
- What kind of experience is essential for this Principal Product Manager position?
- Key experience includes over 10 years in product management, with a proven track record in consumer-facing digital products, UX/navigation strategy, search product management, content discovery/recommendation systems, and personalized customer journey design. Hands-on experience with AI/ML fundamentals and applying them to consumer products is also crucial.
- How important is a passion for sports for this role?
- A deep empathy for sports fans is essential. The ideal candidate understands the emotional intensity of fandom and can translate that passion into product decisions that foster loyalty and enhance the fan experience on Bleacher Report.
- What are the key responsibilities of the Principal Product Manager at Warner Bros. Discovery?
- Responsibilities include defining product vision and roadmap for navigation, search, and content discovery; optimizing fan journeys; leading improvements in search and AI-powered content discovery; partnering with design on architecture; and collaborating across editorial, engineering, data science, and business teams.
- What is the compensation range for the Principal Product Manager role at Warner Bros. Discovery?
- The disclosed pay range for this role is $148,400.00 to $275,600.00 annually, with additional rewards such as annual bonuses and incentives. Benefits include health insurance, wellness programs, retirement savings, and paid time off.
- Does Warner Bros. Discovery value diverse perspectives in hiring for this Principal Product Manager role?
- Yes, Warner Bros. Discovery actively embraces diversity and is committed to building a workforce that reflects a wide array of perspectives, backgrounds, and experiences. They are an equal opportunity employer and consider qualified candidates based on merit.
- What technical skills are particularly relevant for the Principal Product Manager position?
- Strong technical skills include hands-on experience with search, AI Assistants, ML-driven recommendation systems, LLMs, embedding models, ranking systems, and experimentation frameworks. The ability to work closely with engineering and data science on these aspects is vital.
Similar roles
Open positions we recommend based on this role.