Senior Product Marketing Manager
Verizon · Irving, TX
- On site
- Full-time
- $201,000 / year
- Irving, TX
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Subject: Interested in the Senior Product Marketing Manager role at Verizon
Hi Alex — I came across the Senior Product Marketing Manager opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Verizon stood out because…
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Job highlights
- Drive product marketing for Advanced Solutions portfolio.
- Develop differentiated positioning for revenue acceleration.
- Execute marketing strategies across enterprise markets.
- Collaborate with cross-functional teams for product success.
- Manage product launches and marketing activities.
About the role
About Verizon
When you join Verizon, you can expect more. A place to share your ideas freely—even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
What You’ll Be Doing...
As a Product Marketing Senior Manager, you will provide support for Verizon Business Group’s Advanced Solutions product portfolio. This portfolio is designed to provide high-performance network solutions to support the connectivity and applications our customers are implementing globally. You'll play a central role in strengthening our brand and executing on our product marketing plan by acting as a marketing lead within the team. You will develop compelling, differentiated positioning to accelerate revenues and bookings for our products.
Having experience with and understanding of network solutions across Verizon's Security portfolio, Advanced Connectivity (i.e. voice connectivity solutions), Strategic Connectivity products (network connectivity products) and experience with AI tools is helpful. You will develop and execute marketing strategies for the Advanced Solutions solutions portfolio to drive growth and retention across Global Enterprise, Public Sector, and Business Markets.
You will leverage market data and insights, Verizon base customer and prospect analytics, customer persona types and other information to develop the appropriate launch strategy for new and existing products. You will also serve as the product and portfolio marketing lead working with the Product Management organization. You will be responsible in partnership and collaboration with product, segment marketing, sales, and solutions architects to develop product / portfolio value proposition, customer outcome/benefits, VBG’s market differentiation, and the channel and digital activation strategy.
You’ll help strengthen our brand, defend revenues, and drive new sales by acting as a marketing lead working within the Advanced Solutions portfolio team, developing marketing strategies with compelling and differentiated positioning to accelerate revenues and bookings. Partnering with Product Management, Sales, Sales Architects, Sales Operations, Field Marketing, Go-to-Market, and other marketing partners, and through independent marketing research, you will be responsible for developing marketing plans and creating high quality customer collateral and product assets, using segmented value propositions. This position also involves collaborating with partner teams to promote cross sell/upsell opportunities and reinforce cross-portfolio messaging to ensure sales motion includes selling comprehensive solutions to build loyalty. You’ll also be responsible for project management related to product launches and other marketing activities with the goal of accelerating revenue and improving services to our customers as well as results for Verizon. Within the marketing organization, you’ll act as the single point of contact and subject matter expert for products within the Advanced Solutions portfolio and assist with strategy formulation, collateral creation, review, and any other needed activities to support the success of the product set.
What We’re Looking For...
You are a highly collaborative, innovative, and strategic thinker with a deep understanding of wireline and wireless networks. You are equally comfortable leading teams focused on strategy and teams focused on execution and project delivery. You are an expert communicator who can deliver a message across stakeholder teams.
You’ll Need To Have
- Bachelor’s degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Product Marketing/Strategy experience using market research and/or data analytics.
- Marketing collateral and/or Sales Enablement creation and execution.
Even better if you have one or more of the following:
- A Master’s degree.
- Product lifecycle and/or product placement experience.
- Strategic consulting with a business development and marketing focus.
- Have experience using AI tools.
- Strong project management, analytical, problem-solving, interpersonal, communication, negotiating, and relationship-building skills.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Where you’ll be working
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
Key skills/competency
- Product Marketing
- Marketing Strategy
- Verizon Business Group
- Advanced Solutions
- Network Solutions
- Customer Analytics
- Product Management
- Sales Enablement
- AI Tools
- Project Management
Skills & topics
- Product Marketing Manager
- Marketing
- Product Management
- Strategy
- Verizon Business Group
- Network Solutions
- Advanced Connectivity
- Sales Enablement
- AI
- Enterprise Marketing
How to get hired
- Tailor your resume: Highlight experience in product marketing, network solutions, and AI tools relevant to Verizon's Advanced Solutions.
- Showcase strategic thinking: Emphasize your ability to develop marketing strategies, conduct market research, and leverage data analytics.
- Demonstrate collaboration: Provide examples of working effectively with product management, sales, and other stakeholders.
- Prepare for behavioral questions: Be ready to discuss your communication, problem-solving, and leadership skills in relation to the Senior Product Marketing Manager role.
- Understand the role's impact: Articulate how your contributions will drive revenue, bookings, and customer loyalty for Verizon Business Group.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Senior Product Marketing Manager role at Verizon Business Group?
- The Senior Product Marketing Manager at Verizon Business Group will focus on the Advanced Solutions portfolio, developing marketing strategies and compelling positioning to drive revenue growth and customer adoption for network solutions.
- What kind of experience is most valuable for this Senior Product Marketing Manager position at Verizon?
- Experience with network solutions (including security, advanced connectivity, and strategic connectivity products), AI tools, market research, data analytics, and sales enablement are highly valued for this Senior Product Marketing Manager role.
- How does Verizon support career growth for a Senior Product Marketing Manager?
- Verizon emphasizes continuous learning and development, offering opportunities to advance within product marketing and other roles. The company provides resources and a collaborative environment for professionals to grow their careers.
- What is the work arrangement for the Senior Product Marketing Manager at Verizon?
- This is a hybrid role, requiring employees to work from home and a minimum of three days per week in the office at a defined location.
- What are the key responsibilities of a Senior Product Marketing Manager at Verizon regarding product launches?
- Key responsibilities include project management for product launches, developing marketing plans, creating customer collateral, and collaborating with cross-functional teams to ensure successful market introduction and revenue acceleration.
- How can I best prepare my resume for the Senior Product Marketing Manager job at Verizon?
- Tailor your resume to highlight experience in product marketing strategy, network solutions, market analysis, and sales enablement. Quantify your achievements whenever possible to demonstrate impact.
- What is the expected educational background for a Senior Product Marketing Manager at Verizon?
- A Bachelor's degree is required, along with at least six years of relevant experience. A Master's degree is considered a plus.
- How does Verizon Business Group differentiate its Advanced Solutions portfolio?
- Verizon Business Group differentiates its Advanced Solutions through high-performance network capabilities, supporting global customer connectivity and application needs, with a focus on security, advanced connectivity, and strategic products.
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