Strategist
VaynerMedia LLC · Australia- Sydney
- On site
- Australia- Sydney
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Subject: Interested in the Strategist role at VaynerMedia LLC
Hi Jamie — I came across the Strategist opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and VaynerMedia LLC stood out because…
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About the role
VaynerX
VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.
ABOUT VAYNERMEDIA
VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
ABOUT CHUKMEDIA
ChukMedia is a VaynerX agency built to help enterprise brands move at the speed of culture. Combining entrepreneurial agility with enterprise-grade execution, ChukMedia partners with Fortune 500 and complex organizations to drive growth across brand, social, creative production, and modern marketing ecosystems
ABOUT TAMARA GROUP:
About Tamara Group (The Attention, Media, And Relevance Agency): Born from editorial, influencer, and experiential roots, Tamara Group is built to drive growth and disruption through the power of attention and cultural relevance.
Culture is our key and Empathy is how we build it. VaynerMediaAPAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture. In APAC, we are proudly +300, servicing a diverse client all around the region.
The PITCH
We’re looking for someone who lives and breathes social culture. Do you know the latest trends, memes, and platform shifts before they even hit the mainstream? Have you deep-dived into the world of creators and influencers? Do you genuinely believe in the power of social creative and community attention to change hearts, minds, and drive actual sales? Do you love the hustle of a fast-paced, hyper-growth agency environment? Thriving in a role where your ideas can come to life on millions of screens? Cool. Then let’s talk.
This is a full-time role based in Sydney. We’ll give you the best of both worlds: collaborating closely with our local Australian squad while learning from and trading insights with our global network of experts. You’ll be driving our strategic expertise locally, so a deep familiarity with the Australian media and consumer landscape is a must.
If you’ve been geeking out in the Australian digital space for 3+ years, have a relentless can-do attitude, and want to redefine what a creative, media and production agency can do — keep reading!
Keep reading.
Here’s where you come in.
You are the bridge between brands and culture. As a Strategist, you are a vocal, inventive champion who can take complex data and spin it into clear, actionable, and wildly creative strategic directions. You know marketing fundamentals inside out, but you also have an out-of-the-box perspective on data and social trends.
From overarching brand strategy down to tactical social, content, and influencer strategies — you don’t just plan the work, you build the pitch-perfect decks that sell it.
- Find the Friction & the Truth: Use qualitative cultural mining and quantitative research to uncover the consumer insights that spark brilliant creative work. You have a proven track record of leveraging industry-standard tools (e.g., GWI, Helix, Roy Morgan, or social listening platforms) to back up your strategic gut instincts with hard data.
- Think consumer-up: Rather than forcing top-down brand theories, you build strategies from the consumer up. You develop distinct audience segmentations/cohorts based on real online behaviours and conversations to meet consumers exactly where they are.
- Collaborate & Co-Create: Work hand-in-hand with internal and external teams to build holistic measurement frameworks, and collaborate with creative teams to brief them with clarity and inspiration.
- Craft & Sell the Story: Act as a master deck crafter. You can articulate an airtight strategic rationale and build compelling narratives that clients buy into instantly.
- Stay Culturally Obsessed: Bring a relentless curiosity to the team, keeping your finger on the pulse culture and a practitioner of media platforms to inform relevant conversations, trendjacking opportunities and social content opportunities.
Here’s the “Nice To Have” Can?
- 3+ years of experience as a strategist within a fast-paced media or creative advertising agency, specifically within the Australian market.
- Autonomy & Drive: Ability to work independently from brief to briefing, delivering high-quality work at pace with high energy and momentum.
- Clarity & Impact: Exceptional communication skills that ensure strategic concepts and presented ideas are crystal clear, digestible, and compelling for internal teams and clients alike. Can ensure ideas are clear and understood, plus well presented in deck design.
- Professional & Timely Partnership: Serves as a reliable, responsive point of contact, delivering clear, helpful, and highly professional information to both internal teams and external partners.
- Relationship Management: Serves as a reliable, professional, and timely point of contact, delivering helpful information to both internal teams and external partners. Can actively lead collaborative sessions with other teams.
- Operational Excellence: Strong ownership of internal QA processes, consistently striving for flawless execution and zero-mistake outputs. Can manage the ongoing performance of different tasks or projects, as well as understanding and ownership of internal processes for quality assurance.
- Solution-Oriented Mindset: Proactively tackles project challenges with a responsive, constructive, and resilient attitude. Can execute a strong sense of priority level and urgency; and knows how to act on the critical difference between the two.
- Proactive Innovation: Constantly looking around corners to introduce fresh ideas, cultural insights, and innovative concepts to the team and stakeholders when the opportunity arises.
What you should know about VaynerMedia
Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!
Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.
P.S Portfolio would be nice :)
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