
Sales Manager
Ulta Beauty · St. Petersburg, FL
- On site
- Full-time
- $65,000 / year
- St. Petersburg, FL
Email the hiring manager to get a response.
Get their verified email + an intro that's ready to send.
Subject: Interested in the Sales Manager role at Ulta Beauty
Hi Alex — I came across the Sales Manager opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Ulta Beauty stood out because…
✎ Personalized to your résumé after sign-up.
- ✓ Verified email of the hiring manager
- ✓ Intro email personalized to your résumé
- ✓ $9/mo = unlimited — any job link
Secure checkout · cancel anytime
Job highlights
- Lead a high-performing retail sales team.
- Drive top-line sales and exceptional guest experiences.
- Manage sales, service, and operational processes.
- Develop and retain a diverse, engaged team.
- Focus on performance, people, and process.
About the role
Sales Manager
Experience a place of energy, passion, and excitement. A place where the joy of discovery and uncommon artistry blend to create exhilarating buying experiences—for true beauty enthusiasts. At Ulta Beauty, we’re transforming the world one shade, one lash, one cut at a time. Because beauty is powerful.
If you seek greater purpose—a place of vision, mission, and lived values—where voices are heard, contributions valued and recognized and growth opportunities abound, consider Ulta Beauty. Nowhere else are the possibilities quite this beautiful.
General Summary & Scope
The Sales Manager (SM) is responsible for leading through Ulta Beauty’s mission, vision, and values in order to develop a high-performing team that consistently delivers top-line sales growth across all categories. The SM leads a team of Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers and is accountable for all aspects of the retail business with the exception of boutiques, including sales, service, and operational process. The SM is accountable for Net Promoter Score (NPS) and delivering an exceptional guest experience. This leader drives the business through a focus on performance (NPS, sales and in-store events), people (guest service and associate training), and process (standard operating procedures and compliance standards). This position requires a drive for results, a passion for the beauty industry, exceptional guest service, the aptitude to learn and teach extensive product knowledge, and the ability to lead, influence, and develop their team.
PRINCIPAL DUTIES & RESPONSIBILITIES
Performance
- Promote a culture of accountability to meet or exceed Ulta Beauty’s goals related to retail and service sales, guest loyalty (including credit), payroll, omni-channel, and retail shrink as set by Ulta Beauty for the store.
- Drive company profitability by identifying underperforming metrics and developing strategies that leverage company programs, tools, and resources through operational excellence to deliver top-line sales growth and improve business.
- Leverage store forecast and payroll budgets to support with store scheduling needs and communicate the needs to the GM to maximize productivity, achieve sales and payroll goals, and complete workload on time, and within the payroll budget.
- Plan and execute in-store events that deliver an unrivaled guest experience, drive in-store and brand partner collaboration, and deliver on sales and payroll goals.
- Review, analyze and react to Ulta Beauty’s financial and operational reporting, including store visit and audit results, regularly and in a timely manner.
- Perform makeup applications, skincare analysis, and product demonstrations with guests to drive sales and guest service experience.
- Take the initiative to stay informed regarding new and existing industry trends, products, and services during work time and be knowledgeable about the ingredients and benefits of these trends, products, and services to better serve guests.
- Maintain prompt, regular attendance as the SM and hold store associates accountable to the Ulta Beauty attendance policy.
People
- Attract, hire, and retain a diverse team of top talent, and efficiently address any staffing needs and open positions for the store.
- Build a highly engaged team at the store that embodies the Ulta Beauty brand through effective collaboration, open and honest communication, and prioritization of work.
- Create an inclusive environment that inspires and encourages the growth and engagement of associates.
- Support all aspects of associate professional development, including training, providing individualized competency-based feedback and coaching, performance reviews, succession planning, and individual development plans to enable continuous development and drive sales performance.
- Regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
- Ensure direct reports regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
- Establish professional brand partner relationships that foster a shared interest in collaboratively delivering on sales and service goals.
- Model a culture of teamwork and guest services excellence while working alongside the leadership team by establishing priorities, providing clear direction and support, and sharing best practices.
- Execute the Guest Engagement Leader program flawlessly through business ownership, associate coaching and leading a helpful and friendly guest experience to drive business results across all Annual Performance Goals (APGs) metrics for the store.
Process
- Be knowledgeable of and ensure compliance with Ulta Beauty’s policies, procedures, and standards for the store.
- Adhere to and enforce Ulta Beauty’s dress code.
- Use the company’s scheduling tool as directed to adjust schedules and manage attendance in-the-moment during manager-on-duty shifts to ensure accurate schedules and reporting.
- Use the company’s task management tool as directed to prioritize and execute store workload, including product and marketing resets, pricing updates, inventory related tasks, cleaning, and replenishment.
- Protect company assets and minimize loss by ensuring all store standards and operating procedures are met, including workplace safety, inventory control, cash management, and loss prevention.
- Execute day-to-day inventory control processes (e.g., known theft, damages, hazardous waste, inventory adjustments, product returns) and complete theft reporting as necessary.
- Support continuous improvement by influencing the adoption of company initiatives and technology, communicating expectations, and ensuring the execution of all store tasks.
- Utilize company programs, tools, and resources to drive store improvements.
- Regularly communicate and provide feedback to field leadership on business trends and opportunities, events, operational challenges, merchandise needs, and competitive landscape for their store.
Job Qualifications
Education
Bachelor’s degree is preferred
Experience
- 2-3+ years of fast-paced, retail management, or other relevant work experience
- Financial management: success with driving top-line sales, interpreting reporting data, managing payroll budgets, and controlling expense
- Retail management: proven ability with monitoring inventory levels, achieving operational excellence, driving a service culture, and executing merchandising directives
- Leadership management: experience with attracting, developing, and motivating top talent, swiftly adapting to change and leading others through the change-curve, developing collaborative relationships with others, and leading and influencing a team
Skills
- Proficient with basic technology (e.g., Point of Sale system, Microsoft Office programs, and Apple devices)
- Excellent written and verbal communication
- Strong collaboration and interpersonal skills
- Strong organizational skills to manage multiple tasks
- Ability to react under pressure, use good judgment in ambiguous situations, and be flexible/adaptable
Special Position Requirements
- Work a flexible, full-time schedule to include days, evenings, weekends, and holidays
- Attend corporate business meetings and conferences
WORKING CONDITIONS
- Continuous mobility throughout the store during shift, including twisting
- Frequent bending, pulling, pushing, stooping, reaching, and twisting during shift
- Frequent lifting and/or moving up to 25 lbs. during shift
- Continuous coordination and manipulation of objects during shift
If an associate has a disability that prevents them from performing an essential function of the job, the Company will engage in the interactive process with the associate to determine whether there is a reasonable accommodation that will enable the associate to perform the essential functions of the job.
About
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
Key skills/competency
- Sales Management
- Retail Operations
- Team Leadership
- Customer Service Excellence
- Inventory Control
- Performance Management
- Visual Merchandising
- Loss Prevention
- Sales Training
- Beauty Industry Knowledge
Skills & topics
- Sales Manager
- Retail Management
- Sales
- Customer Service
- Team Leadership
- Beauty Industry
- Inventory Management
- Performance Metrics
- Operational Excellence
- Ulta Beauty
How to get hired
- Customize your resume: Highlight retail management, sales growth, and team leadership experience. Quantify achievements with data.
- Tailor your application: Directly address Ulta Beauty's mission, vision, and values in your cover letter. Show passion for the beauty industry.
- Prepare for interviews: Be ready to discuss leadership scenarios, sales strategies, and customer service approaches. Use the STAR method.
- Showcase your skills: Emphasize your proficiency with POS systems, technology, and your ability to lead and influence.
- Research Ulta Beauty: Understand their brand, products, and commitment to guest experience. Align your answers with their culture.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the typical career progression for a Sales Manager at Ulta Beauty?
- The Sales Manager role at Ulta Beauty offers clear pathways for career advancement. Many Sales Managers move into Assistant Store Manager or Store Manager positions. With strong performance and demonstrated leadership, opportunities may also arise in regional management or corporate roles within Ulta Beauty's expansive network. Continuous development and a focus on driving sales are key to progression.
- What kind of training does Ulta Beauty provide for its Sales Managers?
- Ulta Beauty invests in its Sales Managers through comprehensive training programs. This includes leadership development, sales strategies, extensive product knowledge across various beauty categories, operational procedures, and customer engagement techniques. Ongoing training ensures managers are equipped to lead their teams effectively and stay current with industry trends.
- How does Ulta Beauty measure success for a Sales Manager?
- Success for a Sales Manager at Ulta Beauty is measured through a combination of key performance indicators (KPIs). These include top-line sales growth, Net Promoter Score (NPS) for guest satisfaction, team engagement and development, operational excellence (inventory control, compliance), and successful execution of in-store events and brand partner collaborations. Driving profitability and maintaining a positive store culture are also critical.
- What is the expected work environment for an Ulta Beauty Sales Manager?
- The work environment is dynamic and fast-paced, typical of a leading beauty retailer. Sales Managers are expected to be on their feet, mobile throughout the store, and engage actively with both guests and their team. The role requires flexibility to work days, evenings, weekends, and holidays to meet business needs. It's a hands-on leadership role within a vibrant retail setting.
- How important is product knowledge for an Ulta Beauty Sales Manager?
- Product knowledge is very important for an Ulta Beauty Sales Manager. You are expected to learn and teach extensive product knowledge across various categories. This expertise is crucial for driving sales, providing exceptional guest service, and demonstrating products effectively. Staying informed about industry trends, ingredients, and benefits is a key responsibility.
- What are the main responsibilities of an Ulta Beauty Sales Manager regarding their team?
- The Sales Manager is responsible for attracting, hiring, developing, and retaining a diverse and engaged team. This involves providing ongoing training, competency-based feedback, coaching, performance reviews, and individual development plans. Fostering an inclusive environment, promoting teamwork, and ensuring associates embody the Ulta Beauty brand are also core responsibilities.
Similar roles
Open positions we recommend based on this role.
