Senior Deposit Product Manager I- Debit Card Solutions
Truist · Atlanta, GA
- On site
- Full-time
- $150,000 / year
- Atlanta, GA
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Senior Deposit Product Manager I- Debit Card Solutions
Truist · Atlanta, GA
Taylor Morgan
Hiring Manager · h•••••@careers.truist.com
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Subject: Interested in the Senior Deposit Product Manager I- Debit Card Solutions role at Truist
Hi Taylor — I came across the Senior Deposit Product Manager I- Debit Card Solutions opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Truist stood out because…
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Not recommended alone — most applicants never hear back.
Job highlights
- Manage deposit and debit product lifecycles.
- Drive product strategy and financial performance.
- Lead cross-functional teams for product success.
- Analyze market trends and client needs.
- Ensure regulatory compliance and risk management.
About the role
About the Role
The CSBB Deposits team is responsible for a significant portfolio generating substantial revenue for Truist. This team develops and drives deposit and debit product strategy, design, launch, execution, and ongoing management to meet financial and client objectives. The team collaborates closely with various business partners including Corporate Treasury, CSBB Strategy, Marketing, Sales Channels, Service Channels, Operations, and Technology, as well as Legal, Risk, and Compliance. As a Deposit Product Manager III, you will be responsible for designing and driving the strategy and performance for a set of deposit or debit products. You will have full ownership and decision-making authority for your assigned products or programs. Responsibilities include project management, in-depth analytics, presentations, supporting strategic initiatives, and shaping business/system requirements. This role is highly cross-functional, requiring you to partner with various groups to advocate for the strategy and roadmap of deposit and debit products and services, ensuring key performance objectives are met. You will also monitor the market and propose innovative opportunities.Essential Duties and Responsibilities
- Manage product performance for a set of deposit or debit products, including financial performance, product design, development, distribution, and pricing.
- Mentor and informally coach other product managers and analysts.
- Determine and deliver on financial targets for sales production, balance growth, client acquisition, client retention, net interest income, fee revenue, and overall revenue.
- Monitor and adjust product pricing (rates, fees, waiver policies) to optimize performance and identify key drivers.
- Serve as a Deposits Subject Matter Expert (SME) on projects supporting profitable growth, operational soundness, or regulatory compliance for deposit & debit products, fees, or services.
- Create a strategic roadmap for product launches and enhancements.
- Design, build, and launch new products and enhancements to meet client needs and improve Truist's competitive position, profitability, and risk profile. Retire outdated products.
- Partner closely with the Marketing team to design and execute marketing, promotional, and sales campaigns across various distribution channels.
- Monitor client and teammate experience through surveys, complaint reviews, and feedback, identifying process improvements.
- Build and maintain strong partnerships with key functional leaders (Marketing, Legal, Risk, Compliance, Distribution, Servicing, Operations, Analytics, Technology).
- Lead and influence cross-functional teams to optimize products/services, client experience, and financial return, aligning with corporate strategies.
- Ensure compliance with regulations applicable to consumer and small business banking and/or debit card payment solutions.
- Maintain a deep understanding of clients and their financial needs through analytics, industry research, and feedback.
- Monitor industry trends and competitive intelligence to understand competitor strategies and position Truist's product set effectively.
Qualifications
Required Qualifications:- Bachelor’s degree in a business-related major or equivalent education and related training.
- 10+ years of work experience in Banking or Financial Services.
- 5+ years of experience in a staff role such as product management, product strategy, analytics, or marketing.
- Outstanding influencing, partnership-building, and collaboration skills.
- Exceptional analytical and creative problem-solving skills.
- Demonstrated strategic thinking, problem-solving, and decision-making skills.
- Demonstrated success working within and leading cross-functional teams of senior leaders without formal authority.
- Excellent written and verbal communication skills, with the ability to convey conclusions and recommendations clearly to senior leadership.
- Ability to handle multiple priorities in a fast-paced environment and make decisions on focus areas.
- Ability to work with a high degree of autonomy in ambiguous and changing situations.
- Demonstrated ability to identify and manage key risks.
- Ability to guide and manage third-party vendors.
- Proficiency in basic computer applications, such as Microsoft Office software.
- Ability to travel occasionally overnight.
- Master’s degree.
- 7+ years combined experience in consumer banking, small business banking, debit, or payments.
- Broad and diverse experience in marketing, finance, acquisitions, product development, and analytics.
- Broad experience across channels, including branch leadership experience.
- Leadership experience in the Product Management lifecycle.
- Experience providing leadership and guidance to analytics efforts.
- Project Management experience.
Key Skills/Competency
- Product Management
- Debit Card Solutions
- Deposit Products
- Financial Services
- Product Strategy
- Market Analysis
- Cross-functional Leadership
- Client Experience
- Risk Management
- Data Analytics
Skills & topics
- Senior Deposit Product Manager
- Debit Card Solutions
- Product Management
- Banking
- Financial Services
- Product Strategy
- Financial Performance
- Client Acquisition
- Cross-functional Leadership
- Market Analysis
- Data Analytics
- Risk Management
- Consumer Banking
- Small Business Banking
- Payments
- Marketing
- Finance
- Acquisitions
- Product Development
How to get hired
- Tailor your resume: Highlight your 10+ years in financial services and 5+ years in product management, emphasizing your debit card and deposit product expertise.
- Showcase leadership: Provide examples of leading cross-functional teams and influencing senior leaders without formal authority in your application.
- Quantify achievements: Use data to demonstrate your success in driving product strategy, financial performance, client acquisition, and retention.
- Address qualifications: Ensure your resume clearly addresses all required qualifications, particularly analytical, problem-solving, and communication skills for this Senior Deposit Product Manager role.
- Prepare for interviews: Be ready to discuss your experience with product roadmaps, market analysis, risk management, and collaboration with diverse internal teams.
Technical preparation
Study debit card product features and trends.,Analyze financial statements and product P&Ls.,Practice creating product roadmaps and requirements.,Review banking regulations affecting deposit products.
Behavioral questions
Describe leading a product launch without direct authority.,How do you handle conflicting priorities from stakeholders?,Share an example of driving strategic change.,Discuss a time you used data to solve a problem.
Prefer to apply the usual way?
Not recommended alone — most applicants never hear back. Email the hiring manager first.
Frequently asked questions
- What are the key responsibilities for a Senior Deposit Product Manager at Truist?
- As a Senior Deposit Product Manager at Truist, you'll be responsible for the entire lifecycle of deposit and debit card products. This includes developing product strategy, designing new products, managing their performance, pricing, and ensuring compliance with regulations. You will also lead cross-functional teams and mentor other product managers.
- What qualifications are essential for the Senior Deposit Product Manager role at Truist?
- Truist requires a Bachelor's degree in a business-related field, at least 10 years of experience in Banking or Financial Services, and 5+ years in a product management or strategy role. Strong analytical, problem-solving, communication, and cross-functional leadership skills are also essential.
- How does Truist approach product development for deposit and debit card solutions?
- Truist's approach involves a deep understanding of client needs and market trends. The team designs, develops, and launches new products and enhancements, while also managing the lifecycle of existing products, including retiring outdated ones. Close collaboration with Marketing, Operations, Technology, and Risk/Compliance is key.
- What is the work environment like for a Senior Deposit Product Manager at Truist?
- This role is in-office 5 days a week. It is a highly collaborative and cross-functional position, requiring strong partnerships with various internal departments to drive product strategy and execution.
- What are the preferred qualifications for this Senior Deposit Product Manager position?
- Preferred qualifications include a Master's degree, 7+ years of combined experience in consumer banking, small business banking, debit, or payments, and diverse experience in marketing, finance, acquisitions, product development, and analytics. Leadership experience in product management and project management is also beneficial.
- How can I highlight my experience for the Senior Deposit Product Manager role at Truist?
- Focus on quantifying your achievements in product management, especially regarding financial performance, client acquisition/retention, and strategic roadmap development. Emphasize your experience leading cross-functional teams and your ability to influence senior stakeholders.
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