Senior Deposit Product Manager I- Debit Card Solutions
Truist · Raleigh, NC
- On site
- Full-time
- $120,000 / year
- Raleigh, NC
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Senior Deposit Product Manager I- Debit Card Solutions
Truist · Raleigh, NC
Taylor Morgan
Hiring Manager · h•••••@careers.truist.com
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Subject: Interested in the Senior Deposit Product Manager I- Debit Card Solutions role at Truist
Hi Taylor — I came across the Senior Deposit Product Manager I- Debit Card Solutions opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Truist stood out because…
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Job highlights
- Manage deposit and debit product strategy and performance.
- Drive product design, development, and launch initiatives.
- Collaborate with cross-functional teams and stakeholders.
- Analyze market trends and identify innovation opportunities.
- Ensure product compliance and client satisfaction.
About the role
About the Role
The CSBB Deposits team at Truist is responsible for a significant portfolio of deposit and debit products, driving strategy, design, development, launch, execution, and ongoing management to achieve financial and client objectives. This role involves close collaboration with various internal departments such as Corporate Treasury, Marketing, Sales, Service Channels, Operations, and Technology, as well as Legal, Risk, and Compliance partners. The team plays a crucial role in generating substantial revenue for Truist through net interest income and fee revenue.
Responsibilities of the Deposit Product Manager III
The Deposit Product Manager III is tasked with designing and executing the strategy and performance of assigned deposit or debit products. This includes leveraging benchmarking, innovation, and economic analysis. The role carries full ownership and decision-making authority for the assigned products or programs. Key responsibilities involve project management, in-depth analytics, presenting findings, supporting and leading strategic initiatives, and shaping business/system requirements. This highly cross-functional role requires advocating for the product strategy and roadmap, ensuring key performance objectives are met, and identifying market innovations and new opportunities.
Essential Duties and Responsibilities
- Manage the financial performance, product design, development, distribution, and pricing of a set of deposit or debit products.
- Mentor and informally coach other product managers and analysts.
- Determine and monitor financial targets for sales, balance growth, client acquisition and retention, net interest income, fee revenue, and overall revenue.
- Optimize product performance by adjusting pricing, rates, fees, and waiver policies.
- Identify and execute improvement opportunities, understanding and reacting to economic impacts.
- Serve as a Deposits Subject Matter Expert (SME) on projects supporting profitable growth, operational soundness, or regulatory compliance.
- Create and execute a strategic roadmap for product launches and enhancements.
- Design, build, and launch new products and enhancements to meet client needs and improve competitive position, profitability, and risk profile; retire outdated products.
- Partner with the Marketing team to design and execute campaigns across various distribution channels to drive client acquisition, deepening, and retention.
- Monitor client and teammate experience through surveys, complaint reviews, and feedback, identifying process improvements.
- Collaborate with Channel Leaders, Complaints partners, and Enablement teams to resolve client issues and develop training materials.
- Build and maintain strong partnerships with key functional leaders (Marketing, Legal, Risk, Compliance, Distribution, Servicing, Operations, Analytics, Technology).
- Lead and influence cross-functional teams to optimize products, client experience, and financial return in alignment with corporate strategies.
- Ensure compliance with consumer and small business banking and debit card payment solution regulations.
- Maintain a deep understanding of client needs through analytics, industry research, news, market research, focus groups, and teammate feedback.
- Align product strategy with emerging client needs and monitor industry trends and competitive intelligence to position products effectively against competitors.
Qualifications
Required Qualifications:
- Bachelor’s degree in a business-related major or equivalent education and training.
- 10+ years of work experience in Banking or Financial Services.
- 5+ years of experience in product management, product strategy, analytics, or marketing.
- Outstanding influencing, partnership-building, and collaboration skills.
- Exceptional analytical and creative problem-solving skills with the ability to generate actionable insights.
- Demonstrated strategic thinking, problem-solving, and decision-making skills.
- Proven success working within and leading cross-functional teams without formal authority.
- Excellent written and verbal communication skills, with the ability to convey conclusions to senior leadership.
- Ability to manage multiple priorities in a fast-paced environment and make decisions on focus areas.
- Ability to work with a high degree of autonomy in ambiguous and changing situations.
- Demonstrated ability to identify and manage key risks and work effectively with risk leaders.
- Ability to guide and manage third-party vendors.
- Proficiency in basic computer applications, including Microsoft Office.
- Ability to travel occasionally overnight.
Preferred Qualifications:
- Master’s degree.
- 7+ years of combined experience in consumer banking, small business banking, debit, or payments.
- Broad experience in marketing, finance, acquisitions, product development, and analytics.
- Broad experience across channels, including branch leadership.
- Leadership experience in the Product Management lifecycle.
- Experience providing leadership and guidance to analytics efforts.
- Project Management experience.
Key skills/competency
- Product Management
- Debit Card Solutions
- Deposit Products
- Financial Services
- Strategy Development
- Cross-functional Team Leadership
- Data Analysis
- Market Research
- Product Launch
- Risk Management
Skills & topics
- Product Management
- Debit Card
- Deposit Products
- Banking
- Financial Services
- Product Strategy
- Product Development
- Analytics
- Marketing
- Cross-functional Teams
- Leadership
- Truist
How to get hired
- Tailor your resume: Highlight your 10+ years in banking/financial services and 5+ years in product management, strategy, or analytics, emphasizing debit card solutions and deposit products.
- Showcase cross-functional leadership: Provide examples of successfully leading diverse teams and influencing senior stakeholders without formal authority.
- Quantify your achievements: Use data to demonstrate your impact on product performance, revenue generation, client acquisition, and retention.
- Prepare for behavioral questions: Be ready to discuss your problem-solving skills, strategic thinking, and ability to manage autonomy in dynamic environments.
- Understand Truist's culture: Research their commitment to client-centricity, innovation, and community impact to align your application.
Technical preparation
Master financial modeling for product performance.,Practice analyzing large datasets for insights.,Develop strategic roadmaps for product launches.,Understand debit card payment regulations.
Behavioral questions
Describe a time you led a product launch.,How do you handle conflicting stakeholder priorities?,Share an example of identifying market innovation.,How do you ensure product compliance?
Prefer to apply the usual way?
Not recommended alone — most applicants never hear back. Email the hiring manager first.
Frequently asked questions
- What specific experience is essential for the Senior Deposit Product Manager role at Truist?
- The Senior Deposit Product Manager role at Truist requires a Bachelor's degree in a business-related field, at least 10 years of experience in Banking or Financial Services, and a minimum of 5 years in product management, product strategy, analytics, or marketing. Specific experience with debit card solutions and deposit products is highly valued.
- What are the key responsibilities of a Senior Deposit Product Manager at Truist?
- Key responsibilities include driving the strategy, design, development, and management of deposit and debit products. This involves financial performance monitoring, pricing adjustments, creating product roadmaps, launching new products, and ensuring compliance with regulations. The role also emphasizes strong collaboration with various internal teams.
- What kind of cross-functional collaboration is expected in this role?
- This role is highly cross-functional, requiring close partnership with departments such as Marketing, Sales, Service Channels, Operations, Technology, Legal, Risk, and Compliance. You will lead and influence these teams to optimize products, client experience, and financial returns.
- How does Truist support career growth for product managers?
- Truist offers opportunities for professional development through mentorship and informal coaching, as this role involves mentoring other product managers and analysts. Preferred qualifications like a Master's degree and experience across the full product management lifecycle suggest a focus on continuous learning and advancement within the company.
- What is the work environment like for the Senior Deposit Product Manager at Truist?
- This position is designated as an in-office role, requiring the employee to be present at the office 5 days a week. The work shift is the 1st shift, and the primary language required is English.
- What are the preferred qualifications for this Senior Deposit Product Manager position?
- Preferred qualifications include a Master's degree, over 7 years of combined experience in consumer banking, small business banking, debit, or payments, and broad experience in marketing, finance, acquisitions, product development, and analytics. Experience across various channels, including branch leadership, and in product lifecycle management is also beneficial.
- How does Truist approach product innovation and market analysis in this role?
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