Performance Marketer Meta & Google Travel Industry Only
Travel ojo Private Limited · New Delhi, Delhi, India
- On site
- Full-time
- ₹800,000 / year
- New Delhi, Delhi, India
Job highlights
- Plan and execute paid marketing campaigns on Meta and Google.
- Optimize ad performance and manage campaign budgets.
- Analyze data for actionable insights and ROI enhancement.
- Collaborate with content, design, and analytics teams.
- Must be able to work on-site in New Delhi.
About the role
Role Description
This is a full-time on-site role for a Performance Marketer specializing in Meta and Google platforms within the travel industry. Based in New Delhi, the Performance Marketer will be responsible for planning and executing paid marketing campaigns across Google Ads and Meta platforms. Responsibilities include optimizing ad performance, monitoring campaign budgets, analyzing data to derive actionable insights, running A/B tests, and developing strategies to enhance ROI. Collaboration with content, design, and analytics teams is expected to ensure marketing efforts align with company objectives.
Qualifications
- Expertise in Paid Marketing on Meta and Google platforms, including campaign creation and budget optimization
- Proficiency in Digital Marketing techniques, Analytics Tools, and A/B testing methodologies
- Strong skills in Data Analysis to extract insights and improve campaign performance
- Proven experience in Conversion Rate Optimization (CRO) and audience segmentation
- Solid understanding of the travel industry and knowledge of consumer behavior within this sector
- Effective communication and teamwork abilities to collaborate across multiple departments
- Ability to work on-site in New Delhi, with a flexible and solution-oriented mindset
- Bachelor’s degree in Marketing, Business, or a related field; advanced certifications like Google Ads or Meta Blueprint are a plus
Key skills/competency
- Performance Marketing
- Meta Ads
- Google Ads
- Digital Marketing
- Analytics Tools
- A/B Testing
- Data Analysis
- Conversion Rate Optimization (CRO)
- Audience Segmentation
- Travel Industry Marketing
Skills & topics
- Performance Marketing
- Meta Ads
- Google Ads
- Digital Marketing
- Travel Industry
- Campaign Management
- Data Analysis
- ROI Optimization
- CRO
- Audience Segmentation
How to get hired
- Customize your resume: Highlight your experience with Meta and Google Ads, specifically within the travel industry. Quantify your achievements with data.
- Showcase analytical skills: Provide examples of how you used data analysis, A/B testing, and CRO to improve campaign performance.
- Tailor your application: Clearly state your understanding of the travel industry and consumer behavior within it. Mention your flexibility and solution-oriented mindset.
- Prepare for interviews: Be ready to discuss specific campaign strategies, budget management, and how you've collaborated with cross-functional teams.
Technical preparation
Master Meta Ads campaign setup and optimization.,Master Google Ads campaign setup and optimization.,Practice data analysis using analytics tools.,Run A/B tests on ad creatives and landing pages.
Behavioral questions
Describe a challenging campaign you optimized.,How do you handle budget constraints effectively?,How do you collaborate with other teams?,How do you stay updated on marketing trends?
Frequently asked questions
- What specific experience is required for the Performance Marketer role at Travel ojo?
- The Performance Marketer role at Travel ojo requires expertise in paid marketing on Meta and Google platforms, including campaign creation and budget optimization. Proficiency in digital marketing techniques, analytics tools, and A/B testing is essential. Strong data analysis skills, proven experience in CRO and audience segmentation, and a solid understanding of the travel industry are also key requirements.
- Is this a remote or on-site position for the Performance Marketer role?
- This is a full-time, on-site role for the Performance Marketer. The position requires the candidate to work from our office located in New Delhi.
- What are the main responsibilities of a Performance Marketer at Travel ojo?
- The main responsibilities include planning and executing paid marketing campaigns across Google Ads and Meta platforms, optimizing ad performance, monitoring campaign budgets, analyzing data for actionable insights, running A/B tests, and developing strategies to enhance ROI. Collaboration with content, design, and analytics teams is also expected.
- What qualifications are preferred for the Performance Marketer position?
- While a Bachelor’s degree in Marketing, Business, or a related field is required, advanced certifications such as Google Ads or Meta Blueprint are considered a plus for the Performance Marketer role.
- How does Travel ojo leverage Meta and Google for marketing?
- Travel ojo utilizes Meta and Google platforms to plan and execute paid marketing campaigns. The Performance Marketer's role is to optimize these campaigns, manage budgets, analyze performance data, and implement strategies to maximize return on investment, specifically targeting consumers within the travel industry.