Principal Product Manager, Pharma
The Trade Desk · Bellevue; Chicago; Irvine; Los Angeles; New York; San Francisco; San Jose; Seattle; Ventura
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Subject: Interested in the Principal Product Manager, Pharma role at The Trade Desk
Hi Casey — I came across the Principal Product Manager, Pharma opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and The Trade Desk stood out because…
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About the role
The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.
Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.
The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.
This is a senior, high-visibility role. We're looking for a rare operator: someone who has spent 15+ years at the intersection of digital media, adtech/martech, and healthcare, with at least 10 of those years deep in pharmaceutical and health media.
As Principal PM for Health & Pharma, you'll set the multi-year product strategy for one of The Trade Desk's highest-priority verticals. You'll architect the platform capabilities, partnerships, and compliance posture that make TTD the definitive buy-side platform for healthcare advertisers globally.
This is not a generalist role. Not only do you know the pharma media ecosystem from the inside out: HCP and DTC campaign workflows, health-native DSPs, specialized data partnerships, and the regulatory frameworks that underpin the industry, but you've operated at scale across brand teams, agency holding groups, and health data partners. You are considered a thought leader in the industry and you will leverage your experience and industry knowledge to help to shape The Trade Desk’s multi-year product strategy.
What You'll Be Doing
Product Strategy & Vision
• Define and own the multi-year product strategy for TTD's Health & Pharma vertical, spanning HCP targeting, DTC activation, health identity, measurement, and compliance infrastructure.
• Identify and prioritize white-space opportunities across the health advertising ecosystem, including emerging formats and channels (retail health, connected devices, CTV in health contexts).
• Set the strategic direction for how TTD competes and wins against health-native DSPs, positioning the platform as the premium choice for regulated healthcare advertisers.
• Influence enterprise-level product decisions and resource allocation by building the business case for health vertical investments with the exec team.
Platform & Ecosystem Ownership
• Own end-to-end product vision for HCP audience segmentation, health identity resolution, measurement pipelines, and integrations with health data platforms and health-native DSPs.
• Drive the architecture of compliance and privacy frameworks governing pharmaceutical advertising across TTD's platform, in close partnership with Legal, Privacy, and Policy.
• Define technical requirements for back-end systems, APIs, and data pipelines supporting health-specific data ingestion, identity resolution, and measurement -- with privacy-by-design embedded at the foundation.
• Lead product integration strategy on the Product side, working with our Data Partnerships team, for new health data partnerships, acquisition targets, and ecosystem alliances.
Cross-Functional & Organizational Leadership
• Lead and align senior stakeholders across product, engineering, data science, legal, commercial, and executive leadership on the health vertical roadmap and its dependencies.
• Serve as the internal authority on the regulatory landscape governing pharmaceutical advertising such as HIPAA, FDA promotional guidelines, NAI health data standards, and evolving state privacy frameworks, and proactively shape TTD's posture as the landscape shifts.
• Act as a force multiplier across commercial teams: enabling solutions, business development, and partnerships to engage pharma clients with product credibility and depth.
External Influence & Industry Leadership
• Represent TTD at the highest levels with pharma brand leadership, agency holding groups, health data partners, and industry bodies as a recognized product and thought leader.
• Shape how the industry evolves: contribute to working groups, standards bodies, and public policy conversations on health data, privacy, and pharmaceutical advertising.
• Cultivate a continuous external feedback loop with key pharma accounts and partners to stay ahead of market shifts and translate signals into roadmap priorities.
• Build TTD's brand in the pharma and health media community through speaking, publishing, and relationship-building with senior stakeholders across the ecosystem.
What You Bring to the Table
• 15+ years of experience in digital media, adtech, or martech, with at least 8 of those years in healthcare media and marketing -- spanning pharmaceutical advertising, HCP and DTC strategy and execution, health data platforms, or adtechserving the healthcare vertical. This must be hands-on, practitioner-level expertise, not peripheral exposure.
• Demonstrated track record of defining and delivering platform-level products or strategies that created measurable competitive differentiation in health or pharma media.
• Deep working knowledge of the health media data landscape: health-native DSPs, specialty health data providers (IQVIA, Symphony Health, Veeva, etc.), NPI-level HCP audiences, and health identity resolution.
• Expert-level understanding of the regulatory environment governing pharmaceutical advertising: HIPAA, HITECH, FDA promotional guidelines (OPDP), NAI health data standards, and state-level health privacy laws.
• Technical fluency to engage credibly with engineering on API design, data pipeline architecture, identity graphs, and reporting/analytics.
• Proven ability to operate and influence at the executive level internally and with senior client and partner stakeholders externally.
• Exceptional communication and storytelling skills: you can translate complex regulatory constraints into product requirements, and intricate technical architectures into narratives that land with C-suite audiences on both sides.
Nice to Have
• Active participation in industry forums such as Pharma Marketing Network, DTC National, eyeforpharma, or similar health advertising communities.
• Familiarity with FDA/FTC enforcement actions or regulatory guidance updates as they relate to pharma ads industry.
The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
[LA JOBS ONLY] The Trade Desk will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652.
[SF JOBS ONLY] Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.
The Trade Desk also offers a competitive benefits package. Click here to learn more.
Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave
As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.
Please reach out to us at accommodations@thetradedesk.com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.
When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.