Manager, Omnichannel & Promotional Marketing
The Estée Lauder Companies Inc. · Blaine, MN
- On site
- Full-time
- $125,000 / year
- Blaine, MN
Job highlights
- Lead omnichannel and promotional marketing strategies.
- Enhance salon and guest digital experiences.
- Manage digital tools and vendor relationships.
- Drive traffic and customer loyalty across channels.
- Collaborate with global and regional teams.
About the role
Manager, Omnichannel & Promotional Marketing
The Estée Lauder Companies Inc. is a global leader in the beauty industry, renowned for its portfolio of prestige brands across skincare, makeup, fragrance, and hair care. With a presence in approximately 150 countries and territories, the company markets and sells products under iconic names such as Estée Lauder, Clinique, M·A·C, La Mer, and Aveda.
Position Overview
This critical role is responsible for defining and executing the vision, strategy, and delivery of digital tools that enhance the physical salon, artist, and guest experience. The Manager of Omnichannel & Promotional Marketing will support global strategies while focusing on execution within North America.
- Support key initiatives within a salon omni-channel journey, aiming to improve artist and guest satisfaction, increase salon visits, enhance salon efficiencies, and foster guest retention and advocacy.
- Cultivate and maintain strong relationships with partners and vendors, and support new digital initiatives that transform workflows and business impact. Ensure rapid adoption and optimal execution of all tools, technologies, best practices, and enhancements to build brand equity and drive profitable growth.
- Examples of tools include hair & scalp check technologies for stores & salons, salon appointment booking experiences, marketing libraries for salons and sales teams, and salon e-commerce support.
- Serve as the marketing liaison for key digital partners within the organization, such as Aveda’s e-commerce businesses and networks. Support the overall omnichannel promotional strategy and calendar.
Key Responsibilities
- Digital Commercial Marketing: Lead marketing efforts for Aveda’s first-party and third-party digital networks.
- Retailer & Partner Support: Assist with marketing needs for key retailer and partner milestones, including assortment alignment, promotional calendar execution, and retailer presentations.
- Salon Digital Program & Communications: Act as the lead for the Salon Digital Program and Communications. Partner with internal and external vendors to oversee the execution and delivery of key brand services and experiences that support the salon network. This includes core digital tools like marketing library design and functionality, salon ordering tools, communication touchpoints, and value-added ‘A-Commerce’ offerings.
- International Collaboration: Collaborate with regional brand leads to define program scope for international markets versus North America.
- Omni Channel Promotional & Key Shopping Moments Calendar: Support the execution of the promotional marketing calendar across all channels, leading content development, creative briefing, and asset execution for the salon network. Partner with Lifestyle Marketing teams to define key global shopping moments.
- Digital Renovation Project Lead: Assist the Marketing VP and leadership team in defining, rolling out, and executing digital renovation priorities for Aveda to improve workflows, transparency, insights, segmentation, and communication for better outcomes and team efficiencies.
- Vendor & Budget Oversight: Ensure timely execution of contracts, invoices, and POs to manage vendor payments and terms.
- Team Collaboration: Provide ongoing partnership with commercial, digital, salon, store, and marketing teams across Global, North America, and International functions.
Qualifications
- Bachelor’s degree required; MBA is a plus.
- 10+ years of related marketing experience, with at least 2 years in omnichannel marketing.
- Approximately 5-10% travel required.
- Proven consumer marketing experience in creating omnichannel experiences that drive cross-channel traffic, increase conversions, foster loyalty, and enhance lifetime consumer value.
- Strong problem-solving and thought leadership skills.
- Demonstrated success in leading direct communication and traffic-driving programs across channels.
- Excellent financial, quantitative, and analytical skills.
- Ability to synthesize data into actionable insights and lead projects accordingly.
- Ability to work consistently and with urgency in a fast-paced environment.
- Knowledge of CRM tools, asset management tools, emerging digital technologies, and omnichannel capabilities.
- Excellent communication, presentation, cross-functional collaboration, and relationship-building skills are critical.
- Proficiency in managing vendor partnerships.
- Authentic alignment with the Aveda Mission.
Pay Range
The anticipated base salary range for this position is $76,500.00 to $125,650.00. Actual salary will depend on factors such as experience, skills, education, and budget. Salary ranges may vary by geographic location.
This position is eligible for a competitive bonus program, with potential for overachievement based on performance and company results.
The Estée Lauder Companies offers a comprehensive benefits package, including health insurance, wellness programs, life and disability insurance, retirement savings plans, paid leave, and more.
Equal Opportunity Employer
The Estée Lauder Companies is committed to equal opportunity employment and does not discriminate based on any protected characteristic. Reasonable accommodations are available for qualified individuals with disabilities and for religious observances. For accommodation requests, please contact USApplicantAccommodations@Estee.com.
Key skills/competency
- Omnichannel Marketing
- Promotional Marketing
- Digital Marketing
- Consumer Marketing
- CRM Tools
- Asset Management Tools
- Vendor Management
- Cross-functional Collaboration
- Data Analysis
- Project Management
Skills & topics
- Omnichannel Marketing
- Promotional Marketing
- Digital Marketing
- Marketing Manager
- Brand Marketing
- Consumer Marketing
- Retail Marketing
- E-commerce
- CRM
- The Estée Lauder Companies Inc.
- Aveda
How to get hired
- Tailor your resume: Highlight your 10+ years of marketing experience, focusing on omnichannel strategies and driving traffic/loyalty.
- Showcase digital expertise: Emphasize your knowledge of CRM, asset management, and emerging digital technologies relevant to Aveda's business.
- Quantify achievements: Use data to demonstrate success in problem-solving, project leadership, and improving consumer lifetime value.
- Align with Aveda's mission: Articulate your understanding and genuine alignment with Aveda's brand values and sustainability efforts.
- Prepare for interviews: Be ready to discuss your experience in managing vendors, cross-functional collaboration, and developing promotional calendars.
Technical preparation
Familiarize with CRM and asset management tools.,Study Aveda's digital platforms and e-commerce.,Review omnichannel marketing campaign examples.,Understand hair & scalp care technology applications.
Behavioral questions
Describe leading cross-functional marketing projects.,How have you driven traffic and loyalty?,Share an example of vendor management success.,How do you align marketing with brand mission?
Frequently asked questions
- What is the salary range for the Manager, Omnichannel & Promotional Marketing at The Estée Lauder Companies Inc.?
- The anticipated base salary range for the Manager, Omnichannel & Promotional Marketing position at The Estée Lauder Companies Inc. is $76,500.00 to $125,650.00 annually. The exact salary will depend on factors like your experience, skills, education, and the specific budget for the role. Salary may also vary based on your geographic location.
- What are the key responsibilities of the Manager, Omnichannel & Promotional Marketing at The Estée Lauder Companies Inc.?
- Key responsibilities include developing and executing digital strategies to enhance the salon and guest experience, managing omnichannel promotional calendars, leading marketing efforts for Aveda's digital networks, supporting retailer milestones, and collaborating with various internal and external teams. You will also oversee digital renovation projects and manage vendor relationships and budgets.
- What qualifications are needed for the Manager, Omnichannel & Promotional Marketing role at The Estée Lauder Companies Inc.?
- A Bachelor's degree is required, with an MBA being a plus. You'll need over 10 years of marketing experience, including at least 2 years specifically in omnichannel marketing. Strong skills in consumer marketing, digital technologies, data analysis, problem-solving, and cross-functional collaboration are essential. Alignment with the Aveda Mission is also crucial.
- Does The Estée Lauder Companies Inc. offer benefits for this role?
- Yes, The Estée Lauder Companies Inc. offers a comprehensive benefits package for eligible employees. This typically includes health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave, and educational programs. The company also offers a competitive bonus program for this position.
- How can I best prepare my application for the Manager, Omnichannel & Promotional Marketing position at The Estée Lauder Companies Inc.?
- To prepare your application, tailor your resume to highlight your extensive marketing experience, focusing on omnichannel strategies, digital tool implementation, and driving consumer loyalty. Quantify your achievements with data and clearly articulate how your skills align with the specific requirements and the Aveda Mission. Demonstrating a strong understanding of their brands and digital initiatives will be beneficial.
- What is the expected travel percentage for the Manager, Omnichannel & Promotional Marketing role?
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