Marketing Manager
Sportworks · Monroe, WA
- On site
- Full-time
- $125,000 / year
- Monroe, WA
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Subject: Interested in the Marketing Manager role at Sportworks
Hi Dana — I came across the Marketing Manager opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Sportworks stood out because…
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Job highlights
- Manage marketing execution across multiple companies.
- Execute marketing tasks hands-on when needed.
- Develop and scale growth playbooks.
- Own performance reporting and data analysis.
- Accountable for marketing-generated revenue and pipeline.
About the role
The Opportunity
Silver Falls Capital (SFC) is a Washington State-based holding company with a portfolio of operating companies focused on transit infrastructure, construction tech, and critical asset protection. This role is part of SFC's Digital and Growth team, reporting to the VP/GM of Digital and Growth. The primary goal is to build a marketing-led growth engine across companies that have historically relied on relationships and technical credibility over marketing. This position offers the challenge and opportunity to drive this transformation.
What You Own
Marketing Execution Program
You will manage the project execution between operating company (OpCo) stakeholders and external partners. This includes prioritization, capacity allocation, and ensuring delivery accountability. You will maintain execution velocity across a multi-company, multi-channel environment and prevent tasks from falling through the cracks.
Hands-On Execution
When external partners are not the optimal solution, you will step in and perform the necessary tasks yourself. You should have a credible track record of execution across various channels and be able to hold others to the same high standard.
Growth Playbook Development
You will own specific Growth Playbook modules from research and framework building to piloting, iteration, and portfolio-wide rollout. This involves tailoring each module to the specific market context, buyer profile, and commercial maturity of each OpCo.
Performance Accountability
You will be responsible for the performance reporting layer, including portfolio-level dashboards, regular reporting to leadership, and translating data into actionable optimization decisions. Defining success metrics, tracking performance, and driving course corrections are key aspects of this responsibility.
Marketing-Generated Revenue
Ultimately, you will be accountable for driving marketing-generated and marketing-influenced pipeline across the entire portfolio.
What We're Looking For
- 5+ years of B2B marketing experience across multiple disciplines, including at least three of: SEM/paid media, SEO and content marketing, email and marketing automation, demand generation, or product/field marketing.
- Demonstrated track record of driving marketing-generated pipeline and revenue, not just campaign activity.
- Proven experience managing agencies and contractors, and personally executing across channels when needed.
- Ownership of marketing performance reporting and the ability to translate data into decisions.
- Working fluency with martech platforms; Salesforce/MCAE (Pardot) experience preferred.
- Excellent written and verbal communication skills; effective with both technical and commercial stakeholders.
- Comfortable operating in ambiguous, fast-growth environments without full org-chart authority.
Expected Behaviors
- Teamwork Matters: Low ego, wins-or-fails-together mindset. Leverage expertise generously and hold yourself and partners to consistent accountability.
- Is Curious, Takes Action: Go to the source to understand market dynamics before optimizing. Learn from failures.
- Sets a High Bar: Focus on revenue outcomes and pipeline impact. Push for stretch goals over safe ones.
- Champions the SFW: Embrace and improve The Silver Falls Way. Help OpCo teams grow their own marketing capability.
- Acts with Respect & Integrity: Be self-aware, responsible, and truthful. Build trust through internal consistency.
Compensation & Benefits
In addition to competitive pay ($100,000-$125,000 annually), we offer a comprehensive benefits package to support employee health and wellbeing. Benefits include paid holidays and time off, medical, dental, and vision coverage with employer contribution, Simple IRA with 3% employer match, Employee Assistance Program (EAP), Flexible Spending Account (FSA), Life Insurance and AD&D plans, and an ORCA Passport benefit for new hires.
About Sportworks
Sportworks is transforming transportation with innovative products and technology, promoting active and multimodal transportation for healthier people and planet. Since 1993, we've partnered with transit authorities and municipalities to connect bus, rail, and cycling networks. Learn more at: https://www.sportworks.com/about-sportworks
About Silver Falls Capital
Silver Falls Capital, LLC, is a private investment company focused on long-term business acquisition and operation. We provide leadership, business acumen, and investments to help companies and their teams reach their full potential. Learn more at: https://www.silverfallscapital.com/
Equal Opportunity Employer
Silver Falls Capital and its portfolio companies are Equal Opportunity Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, ancestry, age (40 or older), disability, genetic information, marital status, veteran or military status, or any other status protected by applicable law.
Compliance Notice
We strive to keep all job postings accurate and compliant with State requirements. If you believe this posting does not meet compliance standards, please contact us at RecruitingSupport@silverfallscapital.com.
Key skills/competency
- B2B Marketing
- Digital Marketing
- Marketing Strategy
- Demand Generation
- Performance Marketing
- Marketing Automation
- Project Management
- Data Analysis
- Agency Management
- SEM/Paid Media
Skills & topics
- Marketing Manager
- B2B Marketing
- Digital Marketing
- Growth Marketing
- Demand Generation
- Marketing Automation
- Performance Marketing
- SEM
- SEO
- Content Marketing
- Salesforce
- Pardot
- Project Management
- Portfolio Management
- Marketing Strategy
- Washington State
- Transit Infrastructure
- Construction Tech
How to get hired
- Tailor your resume: Highlight B2B marketing experience, pipeline generation, and martech platform proficiency.
- Showcase your portfolio: Emphasize successful campaigns, agency management, and data-driven decision-making.
- Demonstrate key behaviors: Illustrate teamwork, curiosity, high standards, and integrity in your application.
- Prepare for interviews: Be ready to discuss specific examples of driving revenue and managing ambiguity.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Portfolio Marketing Manager role at Silver Falls Capital?
- The Portfolio Marketing Manager at Silver Falls Capital will be responsible for building and executing a marketing-led growth engine across SFC's portfolio companies, focusing on driving pipeline and revenue through hands-on execution and strategic playbook development.
- What type of marketing experience is required for the Portfolio Marketing Manager position?
- We are looking for candidates with 5+ years of B2B marketing experience, including expertise in at least three of the following areas: SEM/paid media, SEO and content marketing, email and marketing automation, demand generation, or product/field marketing.
- Will the Portfolio Marketing Manager need to manage external agencies or contractors?
- Yes, proven experience managing agencies and contractors is required. You will also be expected to execute across channels personally when necessary.
- What martech platforms are preferred for the Portfolio Marketing Manager role?
- Working fluency with martech platforms is essential. Experience with Salesforce and Marketing Cloud Account Engagement (Pardot) is specifically preferred for this role.
- How does Silver Falls Capital support its employees' health and wellbeing?
- Silver Falls Capital offers a comprehensive benefits package including paid time off, medical, dental, and vision coverage with employer contributions, a Simple IRA with a 3% employer match, EAP, FSA, and life insurance.
- What are the expected behaviors for employees at Silver Falls Capital?
- We look for employees who demonstrate teamwork with a low ego, curiosity and a bias for action, a high standard for results, who champion the company's way of working, and act with respect and integrity.
- What is the reporting structure for the Portfolio Marketing Manager at Silver Falls Capital?
- The Portfolio Marketing Manager reports directly to the VP/GM of Digital and Growth within SFC's Digital and Growth team.
- Is this a remote or on-site position with Silver Falls Capital?
- The job description implies a Washington State-based holding company and discusses working closely with OpCo stakeholders, suggesting a preference for candidates who can operate within their ecosystem, likely on-site or hybrid. However, the exact work arrangement is not explicitly stated.