Manager, Trade Marketing (Global GTM & Channel Strategy)
Sol de Janeiro · New York Metropolitan - Hybrid
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- New York Metropolitan - Hybrid
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Subject: Interested in the Manager, Trade Marketing (Global GTM & Channel Strategy) role at Sol de Janeiro
Hi Taylor — I came across the Manager, Trade Marketing (Global GTM & Channel Strategy) opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Sol de Janeiro stood out because…
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About the role
Our Story
Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.
Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
What You’ll Do
The Manager, Trade Marketing is a key execution lead within the Global GTM & Channel Strategy team, driving the delivery of global go-to-market plans and channel governance workstreams. This role translates strategic direction into detailed, market-ready programs and ensures strong cross-functional alignment.
- Drive execution of global GTM plans, translating strategy into actionable launch plans and market-ready programs
- Own the global launch calendar, ensuring alignment across Product, Supply Chain, Regulatory, and regional teams
- Support execution across both GTM planning (commercial readiness) and channel governance workstreams
- Lead cross-functional GTM planning forums, tracking progress, risks, and key decision points
- Execute channel strategy and governance, including assortment tracking, exclusivity windows, and pricing compliance
- Develop commercial storytelling materials and sell-in decks for global and regional teams
- Support S&OP processes and ensure GTM alignment to commercial priorities
- Manage distributor market operations, including planning, reporting, and compliance tracking
What You’ll Be Working On
- Building detailed launch plans and execution playbooks for global product launches
- Managing GTM trackers, timelines, and cross-functional deliverables
- Monitoring pricing, promotions, and channel performance across markets
- Supporting development of GTM decks, toolkits, and sell-in materials
- Preparing distributor business reviews and performance summaries
- Conducting competitive and market intelligence analysis
Must Haves
- 6+ years of experience in trade marketing, brand marketing, or commercial roles within beauty or FMCG
- Strong project management and cross-functional coordination experience
- Analytical mindset with ability to translate data into actionable insights
- Experience developing presentations and commercial storytelling materials
- Strong communication and stakeholder management skills
- Bachelor’s degree required
Why Sol de Janeiro?
- Competitive salary and bonus program for full-time team members
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.
Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com.
https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro