Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The Role

You are a curious creator who isn’t afraid to step boldly into the future. You don't just adapt to new technologies—you run toward them, eager to experiment with generative AI workflows and wield them to shape the living visual narrative of a brand.

The Creative Studio at SoFi is looking for a visionary Staff Photographer to join our best-in-class, in-house creative agency. In this role, you won’t just be producing static marketing images; you will be co-creating an evocative visual universe that defines what financial freedom actually feels like.

At SoFi, we hold a deep, foundational respect for the traditional craft of photography—the magic of pristine composition, real human emotion, and impeccable lighting–while also actively challenging ourselves to scale our brand’s visual output to unprecedented heights. We believe the future lies at the intersection of heritage and innovation. By blending the soul of high-end, fashion-forward commercial photography with advanced generative AI, you will help us develop high-quality, deeply artistic imagery and video across all of SoFi’s marketing and communication platforms.

This isn't a one-dimensional studio gig. You will master a distinct, multi-tiered visual ecosystem that requires you to flex both your technical precision and your wildest creative metaphors:

The Foundational: Executing crisp, macro, trust-building product shots that ground our members in clarity and security.
The Surreal: Crafting fashionable, high-concept visual metaphors that beautifully externalize the pure triumph of achieving financial independence.

Ultimately, your creative inspiration and skill capturing photography and video, flawless image retouching, and emerging AI tools will serve as the bedrock for this new frontier of image creation. If you are ready to honor the traditional lens while pioneering the digital one, we want to build the future of fintech imagery with you.

This is a full time contract position through 2026, with the potential to continue into 2027.

What You’ll Do

Collaborate closely with Art Directors, Brand Strategists, and Copywriters to conceptualize, plan, and execute studio and location photo and video shoots for our visual library
Master and capture a distinct multi-tiered visual ecosystem in order to capture the core theme of our hero moments.
Possess the skills and vision required to execute crisp product shots, dynamic full-body on-the-move tracking shots, dramatic low-angle power posture shots for every model bracket, and trust-building product shots that ground our members' financial journeys.
Concept and capture high-leverage, surreal visual metaphors that vividly externalize the psychological triumph of getting your money right.
Approach lighting, plate photography, composition, and subjects with an "AI-first" mindset, capturing assets specifically optimized for downstream AI manipulation and generation.
Partner with our post-production, motion and vfx teams to guide raw imagery through CG and AI tools to deliver seamless "SoFi" assets.
Operate advanced DSLR, mirrorless camera technology, and mid-level cinema and studio lighting setups.
Retouch photos and video with traditional retouching tools as well as AI tools like Runway and Adobe custom models.
Champion the SoFi brand narrative, ensuring all imagery evokes the emotion, forward-thinking energy, and financial confidence of our community.

What You’ll Need

A minimum of 4+ years working as a commercial photographer at an ad agency, in-house creative department, or freelancing for major consumer brands.
A strong, well-rounded portfolio and reel showcasing beautiful, functional work that demonstrates an elite grasp of color, composition, typography, and lighting
Comfortable shooting both in studio or on location
A deep, active curiosity about AI and an eager interest in the application of Generative AI software within creative workflows.
Technical knowledge of using gen AI models (e.g., Runway, Stable Diffusion, Adobe Firefly) for adding effects like textures and lighting to photographic plates
Technical knowledge of motion capture and understanding of compositing imagery and video for video clips (shooting video clips to be used in for this purpose)
Technical understanding of file size and type requirements for delivery to multiple platforms
Self-motivated and able to work independently on set while also supporting the larger creative studio team
Experience working in a hybrid remote/office capacity as required by production schedules.
Soft Skills:

Strong organizational skills and the ability to manage multiple project timelines.
A collaborative spirit and the ability to remain "ego-less" when receiving creative feedback.
Clear communication skills to articulate editorial choices to non-technical stakeholders.

Nice to Have

Experience working in similar regulated, fast-paced tech industries
Proficiency in design and post-production software including Adobe Creative Suite (Photoshop, Illustrator) and Figma.
Production experience with social media trends and creating content optimized for platforms like TikTok.

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Staff Photographer, Contract

Email the hiring manager to get a response.

About the role